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During the 1970s, the relevance of Modernism is challenged. Designers emerged who weren’t afraid to reference historical movements within their design work.
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“Postmodern” graphic design is brought about by:
• Swiss designers who broke away from the Traditional International Style• New Wave Typography (Wolfgang Weingart)• The 1980s “look” from the Memphis Group in Milan• The San Francisco “group” (The Michaels)
and most of all...• The arrival of the MacIntosh in the late 80s!
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Rosemarie Tissiad for Lutz & Company1964
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Seigfried Odermattad for Union Wall Safes1968
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Rosemarie Tissiad for Englersatz AG1980
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Rosemarie Tissiad for Englersatz AG1980
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Bruno Monguzziposter for an exhibition of The Photogram in 20th Century Art1990
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In the 60s, designers like Tissi were expanding the boundaries of
the International Style without rebelling against it.
That would change in the 70s with an approach that would be known
as New Wave Typography
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Wolfgang Weingart portion of German typesetter’s exam,
1963
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Weingart was able to break the typographic rules masterfully, because he knew them and understood them.
He believed in the “Gutenberg approach,” in that students should
understand printing processes as well as design principles
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Wolfgang Weingart taught at the Basel School of Design and breathed new spirit into the
typography of order and neatness set by the Swiss masters of the International Style.
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Wolfgang Weingart experimental text setting, 1969
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Wolfgang Weingart typographic experiments, 1971
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Wolfgang Weingart announcement from typographic magazine, 1974
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Wolfgang Weingart, exhibition posters, 1977, 1982Monday, April 25, 16
Wolfgang Weingartexhibition poster1982
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Dan Friedmantypographic magazine cover1971
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Dan Friedman, another student of Weingart’s, taught at Yale and gave his students extensive
typographic exercises.
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Dan Friedman (instructor) Rosalie Hanson (student) typographic permutations, 1970
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Dan FriedmanBonwit Teller gift packaging proposal1977
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April Greiman, who studied with Weingart in Switzerland, opened a studio in
Los Angeles in the early 70s.
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April Greimanmasthead for Luxe magazine
1978
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April GreimanChina Club advertisement1980
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April Greimanposter for California Institute of the Arts
1979
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Willi Kunzpages from 12 typographic interpretations1975
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Willi Kunz, photography exhibition poster, 1978Monday, April 25, 16
Willi KunzTypographic workshop poster1974
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Christoph Radl and Valentina GregoMemphis logo designsearly 1980s
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The Memphis aesthetic was about bright color, exaggerated geometric forms and references to classical culture.
Their work set the tone for a decade
of highly decorative design.
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Wm. Longhauser, poster for Michael Graves exhibit, 1983Monday, April 25, 16
The San Francisco style or “The Michaels” of the early 80s:
Michael VanderbylMichael Cronin
Michael Manwaring
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Michael VanderbylCalifornia Public Radio poster1979
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Michael Vanderbylpromotional mailer for Simpson Paper company,
1985
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Michael Vanderbylcover for HBF Furniture catalog1985
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Michael Vanderbylpostmodern architecture poster1984
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Michael Manwaringretail display poster for Santa Cruz1984
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Michael Manwaringbrochure cover for Barr Exhibits1984
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Michael Cronin and Shannon TerryBeethoven Festival poster1983
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Retro (or backward-looking) design revisited historical design from the era
between the two world wars.
Vernacular design is a reference to earlier commonplace graphic forms
like baseball cards, old-time packaging or naive illustration styles.
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Paula Scherposter forSwatch Watches1985
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Herbert Matter, Swiss Tourism poster
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Paula Scherposter for CBS Records1979
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Paula Scher, “Great Beginnings” spread from Koppel & Scher brochure, 1984
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Paula Scherposter for MTV’s Free Your Mind campaign1994
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• https://vimeo.com/18839878
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Paula Scher, Louise Fili and Carin Goldberg initiated the Retro Style in New York City.
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Louise Filibook cover forThe Lover1985
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Carin Goldberg andFrank Metzbook cover forThe Sonnets to Orpheus1987
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Daniel Pelavin and Judith Loesercover for The Notebooks of Malte Laurids Brigge1985
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Inspired by this Gustav Klimt poster
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Charles S. AndersonMarine Midland Automotive
Financing Division trademark1985
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Joe Duffy and Charles S. Andersonidentity program for line of Chaps/Ralph Lauren clothing1987
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Charles S. Anderson (designer and illustrator) and Lynne Schulte (illustrator) packaging for Classico Pasta Sauce1985
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Charles S. Anderson Design Co.watches & packaging1992
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Charles S. Anderson Design Co.cover for CSA Archive Catalog of Stock Art1995
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Neville Brodyrecord album cover design for Parliament1985
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Neville Brody, contents page logos from The Face, nos. 49, 52 & 55, 1984.
the word contents deconstructed into changing iconMonday, April 25, 16
Neville Brody reused a graphic design element from one of his earlier designs in a
story about Andy Warhol.
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Neville Brody, spread from The Face, no. 59, 1985Monday, April 25, 16
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• https://vimeo.com/32207784
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