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Monetizing joyn with the API. Involving 3rd parties in the joyn business model
Jose Recio
Berlin, November 8th, 2012
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Less Philosophical…
l Provide enterprise and public sector with mobile multimedia services that really help them with their daily chores
l Give operators weapons to find use cases where OTT can not reach (yet):
l Based on phone numbers, existing agendas l Universal: not linked to specific handset models, no app l Ubiquitous: accessible from any screen ($$ even with no SIM card) l Enterprise - Customer communication: enterprise happy to pay to get the
problem solved l Value added services: customers customed to pay (till 1€ per SMS). Perhaps
the trend for RCS-e: much more services but cheaper, addressing the long tail.
l We provide the tools so operator can engage innovation out there without losing control
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Our Vision: RCS-e as a Platform
l RCS-e = OTT chat clone? Only if kept caged and chained
l Telco added value: beyond person-to-person, exploring A2P & P2A
l Object communications l OTT not doing that (yet)
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What’s missing?
l Open enablers to innovation engine. APIs as tools so tinkerers can tinker.
l Operators: able to open developer accounts by the millions.
l Developers: start quickly, with no telco expertise required. Credit:: www.freedigitalphotos.net
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Towards the “Service Store”
l “Service Store” vs “App Store”
l No fragmentation, totally portable across platforms
l Telco playing leading role, articulating ecosystem & fair revenue sharing with developers
Device/OS manufactures leading role Telco leading role
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APIs: Put’em on the UNI !!!
l Reuse provisioning, policy, security, firewall, accounting, billing, rating, …
l Totally independent from the core. No impact on redesigns, upgrades, changes of vendors.
l Naturally cloudy. Same platform serves different OpCos, even with mismatching service characteristics.
l Put the same trust in your developer as in other customers.
l Very easy to use: modelled from OTT APIs, no telco expertise needed.
l Could be deployed without lengthy carrier approval process.
l It works !!! www.rcse.tv
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RCS-e/joyn UNI 3rd API Exposure
internet
SIP
MSRP
RTP/ RTCP
REST API
RCS-‐e Solu5on Gateway RCS-‐e Core
IMS
Instant Messaging AS
SBC
RCS-‐e LiveServe
Friendly Telco Border
FTB
UNI
IMS Core, RCS servers, RCS-e clients DO NOT need any modification
Rich messaging access to internet tools
3rd party services
CRM
telco
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Ok, but what can be done with the joyn API?
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API to create services. Example: airline customer care
Send a boarding pass to a customer by the airline (push)
Screen captures from Summitech client for this demo proof of concept
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API to create services. Example: telco customer care
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Screen captures from Summitech client for this demo proof of concept
http://www.youtube.com/watch?v=vn1hqFmN4Q4
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API to create clients: Web Client for PC & Smartphone
http://www.youtube.com/watch?v=iNyh3KN57S8
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API to create clients: Smart TV app client TV smart APP joyn client
http://www.youtube.com/watch?v=hTevrcYeKh0
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See videodemos of joyn based services and web/TV joyn clients created with the API at: http://www.youtube.com/solaiemes
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Thanks J Find more about us at www.solaiemes.com