Download - Monetizing your Community - CONVERGE - Fall Symposium, 2011

How to Monetize Your Online Community

@SterlingRaphael President, Products

Tuesday, October 4, 2011

Monetize Your Online Community@SterlingRaphael

About• CRM + Integration

• MemberFuse Community

• Reputation System

• Social Buyer’s Guide

• Social Media Monitoring

• Social Content Publishing

• Social Analytics

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About

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About Sterling

• My Background...

• Find me

• @SterlingRaphael

• LinkedIn.com/in/SterlingRaphael

• Skype: SterlingFX

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Monetizing Communities

The Perfect Strategy?

“I haven’t failed I just found

10,000 ways that won’t

work.”

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-‐ Thomas Edison

?Tuesday, October 4, 2011


Branded Community?

What about Facebook, etc..?

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Association Communities• The Original Social Network• They exist for:

• Content • Networking• Education• Commerce• Events• Commerce

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Community Purposes• Social• Prospect• Customer• Partner• Support• Employee• Innovation• Learning• Dating...

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Internal Prospects Customers PartnersEmployees

External

HR ERP CRM



The Commerce Strategy

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Content

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Community

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Commerce

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Monetization Examples

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Targeted Ads

• Banners 3.0

• Utilize Relevance

• Page Level & Popups

• Targeting Management

• Engagement Reports

• Open X Ad Server

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User Centric Architecture (UCA)

InterestsDatabase

User Activity



Pay For Content

• Content Abstracts

• SEO of Content for Recruitment

• Monetize Non-Members

• Show Membership Value

• Related Products Offered

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Buyer’s Guide

• Social Marketplace

• Community Module

• Social Supplier Listings

• Upgradable Listings

• Request for Info (RFI’s)

• Content Focus

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Other Monetization Options • Job Boards• PPC (AdSense)• Social Shopping• Paid Memberships • Title Sponsorships• Facebook App• Others?

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The Tools

• Contently.com

• Avectra MemberFuse

• Open X Ad Serve

• Google AdSense

• Google Wallet

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http://contently.com/

http://contently.com/


The Future... (is now)

• Mobile Commerce

• Social Buying

• Crowd Funding

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zencartoptimization.com



Other Examples (Source... JuliusSolarous.com @tojulius)

• Fon.com - Resell Wifi Community

• Fundable.com - Crowd Funding

• Yonker.com - Privatized Twitter Community

• Blubbry.com - Podcasting Content Community

• Infectious.com - Art Community

• Zlio.com - Privatized Online Story

• Xing.com - Professional Networking

• OpenAd.com - Crowdsource Agency

• Meetup.com - Niche Meeting Community

• GetSatisfaction.com - Support Communities

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Resources• Social Commerce Today

• Chess Media Group

• Mashable

• Altimeter

• Avectra

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Words to Remember

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Research

Have a Strategy

Be AgileMeasure

Start Small



Thank YouStay in Touch...- @SterlingRaphael

- fb.me/SterlingRaphael

- Skype: SterlingFX

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Download - Monetizing your Community - CONVERGE - Fall Symposium, 2011

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