Monica Hernandez & Shuly Sejour
11th 17 and 16
We are making mini cheesecakes for people who want a quick snack. They could bring their cheesecakes just in time for a party, dinner, or a special gift for someone.
We provide fresh delicious mini-cheesecakes in a variety of flavors. It’s a small snack that can be eaten any time of day and can be taken anywhere.
Type of Business
Service Conveniently Small, Tasty, Wonderful
Snack Our cheesecake will satisfy your sweet
tooth while being able to take it anywhere.
Legal Structure Partnership We selected this because we both share
the profit, liability, and the management.
Insert an image of your product
(or service) here!
Qualifications
We love snacks.
We love to bake goodies.
We’re enrolled in an Entrepreneurship class and learning how to start a business.
Market Analysis
Industry Name Specialty Foods
Industry Size $6 Billion annually
Survey results show that 75% of people would purchase our mini cheesecakes.
We are targeting people with annual income above $35,000.
The total population in Chelsea, MA is 35,080 .
Potential Market Size
Target Market
Total Population
35,080
11,576
15,435
By Location Our customers are people that live in
Chelsea. By Population
Anyone that loves pastries, and snacks. By Behavior
Our customers love to buy snacks and different pastries and try new things.
By Income Above $35,000 per year .
Little Delights
7ate9MarketBasketFactors
GourmetQuality of Product//Service
Price
Location
Brand/Reputation
Unique Knowledge
Store Brand Homemade
$25.00 for a dozen
$3.30-3.89 per
cheesecake
$7.50 for one package(4
cakes)
Wide variety
Mass Market
Mini size
Online Chelsea Chelsea
Very good Good New and Fresh
$7.50 per package.
Students from our school and eventually all residents of Chelsea.
Social Networking, Word of Mouth, Ads.
We will sell our product at school and eventually have them order it from us.
Mini Cheesecakes
Purchase Retention
Free sampling at school athletic events,
and parent conferences.
We’ll use our high school
opportunities for advertisement like
bake sales, morning
announcements, and posters.
Maintain high quality
cheesecakes, and offer coupons.
Long Term ( 6 months-1 year)
Current & Short Term (1 month -6 months)
Awareness
We’ll try to use social networking like Facebook, and Twitter and also creating a website.
Having a booth in community events and eventually a news paper advertisement.
Develop new flavors.
$50.00
$50.00
$100.00
Monthly cost, by phase:Awareness
Purchase
n
Definition of One Unit
4 Mini Cheesecakes
Cost of Sales Per Unit
Direct Labor Time (in hours) to make 1 unit
Direct Labor Cost Per Unit
$8.25 30 minutes $2.80
Total Direct Labor Per Unit $2.80
Material Description Cost/Total Quantity Cost Per Unit ($)
Ingredients $3.48/12 mini cheesecakes
$1.16 (per package of 4)
Boxes $42.00 /200 boxes $00.21
Wax Paper $6.90 /1000 sheets $00.01
Paper Liners $ 10.00/800 liners $00.02
Total Material Cost Per Unit $1.40
Cost of Sales Per Unit $4.20
Definition of One Unit 4 mini cheesecakes/pkg
Selling Price per Unit $ 7.50
Direct Labor per Unit (if applicable) $ 2.80
Materials per Unit (if applicable) $ 1.40
Total COGS per Unit $ 4.20Total Other Variable Expenses per Unit
(outgoing shipping, packaging, commissions)
$ 0
Total Cost of Sales $ 4.20
Contribution Margin $ 3.30
Type of Fixed Cost Monthly
Cost
Entrepreneurial Stipend
[ Hours X (Minimum Wage + $1)]$0
Insurance $ 100
Salaries of Employees $0
Advertising $ 20
Interest $ 0
Depreciation $ 0
Utilities $ 50
Rent $ 0
Other Fixed Costs $ 0
Total Monthly Fixed Costs $ 170
Business Schedule for a Typical Week (168 hours)
Total Units
Full Capacity
Break-Even Units
Selling Price Per Unit $ 7.50
# of Units Sold 1,240
Total Sales $ 9,300
Total COGS (COGS per unit) $ 5,208
Other Variable Expenses $ 0
Total Variable Expenses $ 5,208
Gross Profit $ 4,092
Yearly Fixed Operating Expenses $ 2,040
Other Operating Expenses/Unforeseen
$ 100
Total Fixed Operating Expenses $ 2,140
Profit before Taxes $ 1,952
Less Estimated Taxes @25% $ 488
Net Profit $ 1,464
Start-Up Investment
Item Where Will I Buy This? Cost
Cooler Online $ 25
Office Supplies Staples $ 30
Ingredients Local Wholesale $ 45
Business License City Hall $ 25
Baking Supplies Macy’s $ 60
Total Start-Up Expenditures $185
Cash ReservesEmergency Fund $ 100
Reserve for Fixed Expenses $ 510
$795Total Start-Up Investment
…on Sales
…on Investment184%
Annual Net Profit
Start-Up Inv.
$1,464
$795= $1.84
(dollar equivalent)
15.74%
Annual Net Profit
Total Sales
$1,464
9,300=
$.16(dollar equivalent)
Source Amount
Personal Savings
[ We’re currently saving]
$ 795.00
Relatives/Friends $0
Investor
[Who is it?]$ 0
Grant
[From Whom?]$
Totals: $795.00
We will donate 5% of our profit to “To Write Love On Her Arms”.
We will incorporate this into our business by showing it on our web site. “To Write Love On Her Arms” aims to present hope for people struggling with addiction, depression, self injury, and thoughts of suicide.
We will begin to use different flavors and different cookie bases.
We want to take accounting, and personal finance next year at school.
Business
Personal
• We will expand the business by creating a website and expanding advertising..
We want to open a store in the Boston area.
Sh
ort
Term
Lon
g T
erm
We plan to run the business as long as people are buying cheesecakes.
Running the business will help us establish careers in business.
Thank you for your consideration of
Little Delights