1
Please refer to slide 6 for guide footnotes.
Monthly Performance Pack
August 2011
Caroline Inman, Communications Manager, BBC iPlayerBBC CommunicationsT. 020 8008 5310| M. 07764 335434| E. [email protected]
2
Please refer to slide 6 for guide footnotes.
Monthly summary – August 2011
• August 2011 saw BBC iPlayer receive 155 million requests for TV and radio programmes in total.
• Doctor Who, Top Gear and Torchwood: Miracle Day were the top TV titles this month, with a range of genres featured in the top 20 – drama, comedy, factual, films and sport.
• For radio, The Test Match Special and I’m Sorry I Haven’t A Clue performed particularly well this August. The proportion of requests for radio programmes which were via live streams was up to 77% this month (from 75% in July) vs 23% catch-up streams/downloads – this is the highest proportion to date.
Consistent with previous months:
• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
3
Please refer to slide 6 for guide footnotes.
IndexPage
Overview for BBC iPlayer across all platforms 4
Monthly requests 7
Average daily requests 8
Average daily users 9
Weekly requests 10
Weekly users 11
Minutes per user per week 12
Top TV programmes 13
Top radio programmes 14
Live vs on-demand 15
Use of BBC iPlayer for TV by time of day 16
Use of BBC iPlayer for radio by time of day 17
Profile of BBC iPlayer users 18
Glossary 19
4
Please refer to slide 6 for guide footnotes.
Total monthly BBC iPlayer requests across all platformsIncludes Virgin Media
Millions o
f re
quests
16 1827 24 25 25 26 25 26 26 29 28
32 30 33 30 33 31 27 28 28 31 32 32 35 3238
33 37 36 37 40
3136
3737
39 3745 43 45
53
60 6568 69
67 7377
7068 70 66
8486 90
101
94
96
85
97 96 9391
15
14
15 1516
15
1716
16
18
1921
2018 17
20
20
1719
2120
2423
24
25
23
25
23
25 2524 24
6269
78 7681
76
87 85 87
97
107114
120116 118
123130
117 114119
114
139 141145
162
148
160
141
159 157153 155
Jan 0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Apr
May
Jun
Jul
Aug
Virgin Media BBC iPlayer TV requests
Online BBC iPlayer TV requests
Online BBC iPlayer radio requests
BBC iPlayer received 155 million requests for TV and radio programmes across all platforms in August 2011.
There were measurement problems on 10-11 June which resulted in overcounting on these days.
5
Please refer to slide 6 for guide footnotes.
6 5 6 5 5 8 8 8 8 9 9
83 81
99 103 104116
107112
95108 104 99 100
8 7
8 8 10
11
10
9
9
99
10 9
2120
24 2324
25
23
2525
24 24
56
3 3 4 4
25
23
996
119114
139 141145
162
148
160
141
159 157 153 155
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Apr
May
Jun
Jul
Aug
Other devices *
Virgin Cable
Games consoles
Computers
Tablets
Mobile devices
TOTAL
Requests for programmes by device typeIncludes Virgin Media
% of requests
All platforms saw a fairly stable number of requests for BBC iPlayer content in August, compared with July.
NB: the increase in mobile requests in March was due to a measurement problem fix.
Number of requests (millions)
Virgin Media cable data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.
5% 5% 5% 4% 4% 3% 5% 5% 5% 5% 6% 6%
69% 71% 71% 73% 72% 72% 72% 70% 67% 68% 66% 65% 65%
7% 6% 6% 5% 7% 7% 6% 6%6% 6% 6% 6% 6%
17% 17% 17% 16% 16% 16% 15% 16%16% 16% 16% 15% 15%
3%
3%2%2%2%
6%6%4%
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Apr
May
Jun
Jul
Aug
* The “Other Devices” category currently contains all IPTV devices, including Freesat, Freeview, BT Vision, Blu-Ray and Virgin TiVo, as well as
internet radio services such as “TuneIn” for which we are currently unable to accurately identify device type.
6
Please refer to slide 6 for guide footnotes.
Notes on figures in this report
These notes apply to pages 4 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 19.
• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months
• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology
• Please quote the source of these figures as “BBC iStats”
• Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts
• We cannot report download playback due to data privacy restrictions
• All data is for the UK only and excludes listening outside the UK
• January 09 data excludes 1-4 January 09 since changes were made to the measurement system on 5 January
• This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself
• None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles
• This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station
7
Please refer to slide 6 for guide footnotes.
31 3637 37 39 37
45 43 445360 65
68 69 6773 77 70 68 70 66
84 8690101
94 968597 96 93 91
161827 24 25 25
26 25 26
26
292832 30 34
3033
3127 28 29
31 3232
35
3238
33
37 36 37 40
4754
63616561
71 69 71
79
8993101 99 101
104110
100959894
115118121
136
125
134
118
133132130131
0
25
50
75
100
125
150
Jan 0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan 1
1
Feb
Mar
Apr
May
Jun
Jul
Aug
Month
ly R
equests
(m
illions) .
Radio Requests
TV Requests
Monthly BBC iPlayer online requests
In August 2011 BBC iPlayer received a total of 131 million online requests, 91 million TV requests and 40 million Radio requests.
8
Please refer to slide 6 for guide footnotes.
Average daily requests stood at 4.2m in August 2011 – 1.3 million per day for radio programmes and 2.9 million for TV programmes.
Average daily BBC iPlayer requests
1.1 1.3 1.2 1.2 1.3 1.21.4 1.4 1.5
1.72.0 2.1 2.2
2.52.2
2.4 2.5 2.3 2.2 2.3 2.2
2.7 2.9 2.93.3 3.3
3.12.8
3.1 3.23.0 2.90.6
0.7 0.9 0.8 0.8 0.8
0.8 0.80.9
0.9
1.00.9
1.0
1.1
1.1
1.0 1.11.0
0.9 0.9 1.0
1.01.1 1.0
1.1 1.11.2
1.1
1.21.2
1.2 1.3
1.71.9
2.0 2.0 2.1 2.0
2.3 2.22.4
2.7
3.0 3.03.2
3.5
3.23.5 3.5
3.3
3.1 3.2 3.1
3.73.9 3.9
4.4 4.54.3
3.9
4.34.4
4.2 4.2
0
1
2
3
4
5
'Jan-0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
'Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
'Jan 1
1
Feb
Mar
Apr
May
Jun
Jul
Aug
Avera
ge D
aily R
equests
(m
illions) .
TV Requests Radio Requests
9
Please refer to slide 6 for guide footnotes.
Average daily BBC iPlayer users
August 2011 saw an average of 1.6 million users per day, with 1.2m for TV content only, 0.4m for radio only content and 0.03m using both.
0.50.5 0.5 0.5 0.5 0.5
0.6 0.60.6
0.70.9 0.9 0.9
1.00.9
1.0 1.0 1.00.9 0.9 0.9
1.11.2 1.1
1.31.4
1.31.2
1.3 1.31.3
1.20.3
0.30.3 0.2 0.2 0.3
0.30.3
0.3
0.3
0.3 0.30.3
0.3
0.3
0.30.3
0.3
0.3 0.30.3
0.3
0.30.3
0.30.3
0.4
0.4
0.4 0.4
0.30.4
0.80.8 0.8 0.8 0.8 0.8
0.9 0.9
1.0
1.1
1.2 1.21.31.41.31.31.41.3
1.2 1.21.3
1.51.5 1.5
1.71.81.7
1.5
1.7 1.7
1.61.6
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
Jan-0
9
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
1
Feb
Mar
Apr
May
Jun
Jul
Aug
User
agents
(m
illions) .
Users of Radio Only
Users of both
Users of TV Only
10
Please refer to slide 6 for guide footnotes.
Weekly BBC iPlayer requests - latest 6 months
The second week of August delivered the most requests.
22 22 2321
20 19 2019
21 2122 22 22 23 23
21 22 22 22 22 2120 21
2219 20
8 8
9
98
98
7
7 9
98 8
7 99
9 8 8 88
99
9
99
30 31
32
3028 28
29
26
2829
3130 30 30
3130
31 30 30 30 2928
30
31
2829
0
5
10
15
20
25
30
35
'28-F
eb-1
1
07 M
ar
14 M
ar
21 M
ar
28 M
ar
04 A
pr
11 A
pr
18 A
pr
25 A
pr
02 M
ay
09 M
ay
16 M
ay
23 M
ay
30 M
ay
06 J
un
13 J
un
20 J
un
27 J
un
04 J
ul
11 J
ul
18 J
ul
25 J
ul
01 A
ug
08 A
ug
15 A
ug
22 A
ug
Weekly
Requests
(m
illions) .
TV Requests Radio Requests
11
Please refer to slide 6 for guide footnotes.
Weekly BBC iPlayer users – latest 6 months
Following the same pattern as requests, weekly users were higher during the middle of August.
4.9 4.9 5.0 4.7 4.7 4.6 4.7 4.44.9 4.9
5.3 5.3 5.3 5.6 5.5 5.3 5.3 5.4 5.4 5.4 5.34.8 4.8 4.9 4.6
5.0
0.5 0.5 0.50.4 0.3 0.2 0.2
0.2
0.2 0.2
0.2 0.2 0.20.2 0.2
0.2 0.2 0.2 0.2 0.2 0.2
0.2 0.2 0.20.2
0.2
1.3 1.31.5
1.21.9
1.7 1.6
1.4
1.4 1.6
1.6 1.5 1.51.4 1.6
1.6 1.5 1.6 1.4 1.4 1.5
1.7 1.61.8
1.6
1.6
6.7 6.77.0
6.46.8
6.5 6.5
6.0
6.56.7
7.2 7.1 7.1 7.2 7.27.0 7.0
7.27.0 7.0 7.0
6.6 6.66.9
6.46.8
0
1
2
3
4
5
6
7
8
'28-F
eb-1
1
07 M
ar
14 M
ar
21 M
ar
28 M
ar
04 A
pr
11 A
pr
18 A
pr
25 A
pr
02 M
ay
09 M
ay
16 M
ay
23 M
ay
30 M
ay
06 J
un
13 J
un
20 J
un
27 J
un
04 J
ul
11 J
ul
18 J
ul
25 J
ul
01 A
ug
08 A
ug
15 A
ug
22 A
ug
User
agents
(m
illions) .
Users of Radio Only
Users of both
Users of TV Only
12
Please refer to slide 6 for guide footnotes.
0
50
100
150
200
250
'28-J
un
'05-J
ul
12 J
ul
19 J
ul
26 J
ul
02 A
ug
09 A
ug
16 A
ug
23 A
ug
30 A
ug
06 S
ep
13 S
ep
20 S
ep
27 S
ep
04 O
ct
11 O
ct
18 O
ct
25 O
ct
01 N
ov
08 N
ov
15 N
ov
22 N
ov
29 N
ov
06 D
ec
13 D
ec
20 D
ec
27 D
ec
03 J
an
10 J
an
17 J
an
24 J
an
31 J
an
07 F
eb
14 F
eb
21 F
eb
28 F
eb
07 M
ar
14 M
ar
21 M
ar
28 M
ar
04 A
pr
11 A
pr
18 A
pr
25 A
pr
02 M
ay
09 M
ay
16 M
ay
23 M
ay
30 M
ay
06 J
un
13 J
un
20 J
un
27 J
un
04 J
ul
11 J
ul
18 J
ul
25 J
ul
01 A
ug
08 A
ug
15 A
ug
22 A
ug
Avera
ge w
eekly
min
ute
s s
tream
ed p
er
user
.
TV minutes Radio minutes
Requests and average minutes per user per week
On a weekly basis in August, each user of TV on BBC iPlayer requested, on average, 4 programmes, and streamed over an hour of TV content. Each weekly user of radio content requested over 4 programmes, and streamed over two hours of radio content.
Average weekly minutes streamed, per user, per week
Latest monthly average
= 144 minutes
Latest monthly= 69 minutes
Christm
as 2
010
(We are still investigating the dip in radio durations in March, which may be due to stats measurement problems.)
13
Please refer to slide 6 for guide footnotes.
BBC iPLAYER TOP 20 TV EPISODES – ALL
BBC iPlayer - top 20 TV episodes, August 2011
Total requests per episode
1 Doctor Who Series 6 Let's Kill Hitler Episode 8 992,000
2 Top Gear Series 17 Episode 6 785,000
3 Torchwood Miracle Day Episode 4 770,000
4 Torchwood Miracle Day Episode 5 712,000
5 Torchwood Miracle Day Episode 6 611,000
6 Dragons' Den Series 9 Episode 1 564,000
7 EastEnders 12/08/11 559,000
8 EastEnders 15/08/11 533,000
9 EastEnders 25/08/11 517,000
10 EastEnders 26/08/11 514,000
11 Dragons' Den Series 9 Episode 2 511,000
12 EastEnders 02/08/11 506,000
13 EastEnders 23/08/11 492,000
14 EastEnders 09/08/11 490,000
15 EastEnders 11/08/11 487,000
16 Torchwood Miracle Day Episode 7 486,000
17 EastEnders 05/08/11 483,000
18 EastEnders 16/08/11 478,000
19 EastEnders 04/08/11 461,000
20 EastEnders 22/08/11 454,000
BBC iPLAYER TOP 20 TV EPISODES
– MOST-REQUESTED EPISODE PER SERIESTotal requests per episode
1 Doctor Who Series 6 Let's Kill Hitler Episode 8 992,000
2 Top Gear Series 17 Episode 6 785,000
3 Torchwood Miracle Day Episode 4 770,000
4 Dragons' Den Series 9 Episode 1 564,000
5 EastEnders 12/08/11 559,000
6 Michael McIntyre: Hello Wembley! 03/12/10 394,000
7 Angry Boys Episode 11 358,000
8 Grand Prix: The Killer Years 27/03/11 306,000
9 Cherry's Body Dilemmas 22/08/11 304,000
10 Young, Dumb and Living Off Mum Series 3 Ep 1 298,000
11 Panorama The August Riots 15/08/2011 293,000
12 Ocean Giants Giant Lives Episode 1 291,000
13 Underage and Pregnant Series 3 Episode 5 285,000
14 John Bishop's Britain Series 2 Hobbies Episode 3 280,000
15 The Duchess 14/02/11 270,000
16 World's Craziest Fools Episode 10 260,000
17 Miranda Series 2 Before I Die Episode 2 249,000
18 Mock the Week Series 9 Episode 5 243,000
19 The Hour Episode 3 243,000
20 Sherlock The Great Game Episode 3 242,000
Doctor Who, Top Gear and Torchwood: Miracle Day were the top titles this month, with a range of genres featured in the top 20 list – drama, comedy, factual, films and sport.
14
Please refer to slide 6 for guide footnotes.
BBC iPLAYER TOP 20 RADIO EPISODES – ALL
BBC iPlayer - top 20 radio episodes, August 2011
BBC iPLAYER TOP 20 RADIO EPISODES
– MOST-REQUESTED EPISODE PER SERIES
Total requests per Ep
1 Test Match Special 01/08/11 349,000
2 Test Match Special 12/08/11 190,000
3 Test Match Special 11/08/11 172,000
4 Test Match Special 10/08/11 143,000
5 Test Match Special 22/08/11 140,000
6 Test Match Special 19/08/11 135,000
7 I'm Sorry I Haven't A Clue Series 55 Episode 6 127,000
8 Test Match Special 21/08/11 91,000
9 5 live Sport Prem League Man Utd v Arsenal 88,000
10 5 live Sport Prem League Man Utd v Tot Hotspur 84,000
11 Test Match Special 20/08/11 83,000
12 Test Match Special 13/08/11 81,000
13 Test Match Special 18/08/11 76,000
14 The Chris Moyles Show 26/08/11 73,000
15 5 live Sport Premier League Arsenal v Liverpool 71,000
16 606 28/08/11 70,000
17 The Chris Moyles Show 05/08/11 70,000
18 5 live Sport Community Shield Man Utd v Man City69,000
19 Fearne Cotton 05/08/11 68,000
20 BBC Radio 1's Essential Mix - Live in Ibiza 68,000
Total requests per Ep
1 Test Match Special 01/08/11 349,000
2 I'm Sorry I Haven't A Clue Series 55 Episode 6 127,000
3 5 live Sport Premier League Man Utd v Arsenal 88,000
4 The Chris Moyles Show 26/08/11 73,000
5 606 28/08/11 70,000
6 5 live Sport Com Shield Man Utd v Man City 69,000
7 Fearne Cotton 05/08/11 68,000
8 BBC Radio 1's Essential Mix - Live in Ibiza 68,000
9 Just a Minute Series 61 Episode 1 64,000
10 Greg James 05/08/11 60,000
11 Annie Mac Radio 1 Live in Ibiza 05/08/2011 57,000
12 Desert Island Discs Danny Baker 31/07/2011 56,000
13 Scott Mills 12/08/11 53,000
14 5 live Sport 5 live Track and Field 28/08/11 52,000
15 Sara Cox 15/08/11 48,000
16 Weekend Breakfast 20/08/11 47,000
17 Ken Bruce Zoe Ball Sits In 01/08/2011 46,000
18 Pete Tong Radio 1 Live in Ibiza 05/08/2011 43,000
19 Cricket 25/08/11 42,000
20 The Official Chart with Reggie Yates 07/08/11 41,000
For radio, Test Match Special and I’m Sorry I Haven’t A Clue performed particularly well in August.
15
Please refer to slide 6 for guide footnotes.
Requests by on-demand catch-up vs live simulcast
TV Requests Radio requests
Live TV viewing via BBC iPlayer made up 15% of all TV requests (up +1pt month-on-month), while live radio listening increased slightly to 77% of all requests.
92 92 92 92 90 86 90 92 90 89 87 87 88 85 85 86 86 85 86 85
8 8 8 8 10 14 10 8 10 11 13 13 12 15 15 14 14 15 1514
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
1
Feb
Mar
Apr
May
Jun
Jul
Aug
Simulcast
On-demand
26 30 28 29 29 30 32 31 29 28 27 26 28 26 25 27 27 26 25 23
74 70 72 71 71 70 68 69 71 72 73 74 72 74 73 73 74 75 7775
Jan 1
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan-1
1
Feb
Mar
Apr
May
Jun
Jul
Aug
Simulcast
On-demand
16
Please refer to slide 6 for guide footnotes.
BBC iPlayer – use for TV by time of day, August 2011
Internet and TV usage patterns by time of day
(scales adjusted for comparison)
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
TV viewers
BBC iPlayer TV requests
Internet users (any website)
The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
TV peak – 25.0 millionBBC iPlayer peak – 301,000
Internet peak – 27.5 million
Sources – TV from BARB July 2011, internet from Nielsen July 2011, BBC iPlayer from BBC iStats August 2011 - see footnotes on final page for more detail
Note
: e
ach lin
e h
as a
very
diffe
rent
scale
(see p
eaks)
17
Please refer to slide 6 for guide footnotes.
BBC iPlayer – use for radio by time of day, August 2011
Internet and radio usage patterns by time of day
(scales adjusted for comparison)
06:0
0
07:0
0
08:0
0
09:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
00:0
0
01:0
0
02:0
0
03:0
0
04:0
0
05:0
0
Radio listeners
BBC iPlayer requests for radio
Internet users (any website)
Radio peak – 14.6 million
BBC iPlayer peak – 103,000
Internet peak – 27.5 million
The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
Note
: e
ach lin
e h
as a
very
diffe
rent
scale
(see p
eaks)
Sources – radio from RAJAR Q1 2011, internet from Nielsen June 2011, BBC iPlayer from BBC iStats July 2011 - see footnotes on final page for more detail
18
Please refer to slide 6 for guide footnotes.
BBC iPlayer use by demographic
The profile of users of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The gender profile has drifted to an even profile over time, but most users (79%) are aged under 55 years, roughly in line with home broadband use (74%).
38 34 30 31
4138
35 35
2128
35 34
Users of BBC
iPlayer
Home
broadband
users
All TV viewers All radio
listeners
55+
35-54
15-34
Gender Age
User profiles - TV from BARB (Q2 11), radio from RAJAR (Q2 11), broadband from BARB (Q2 2011)
38 39 40 42 43 43 43 42 43 42 44 41 41 38
40 41 44 41 40 40 42 43 37 40 38 40 40 41
22 20 16 17 17 17 16 15 19 18 18 19 19 21
0%
20%
40%
60%
80%
100%
Q1
08
Q2 Q3 Q4 Q1
09
Q2 Q3 Q4 Q1
10
Q2 Q3 Q4 Q1
11
Q2
55+
35-54
16-3470 63 59 59 57 56 58 57 57 57 57 55 53 51
31 37 41 41 43 44 42 43 43 43 43 45 47 49
0%
20%
40%
60%
80%
100%
Q1
08
Q2 Q3 Q4 Q1
09
Q2 Q3 Q4 Q1
10
Q2 Q3 Q4 Q1
11
Q2
Women
Men
51 50 48 49
49 50 52 51
Users of BBC
iPlayer
Home
broadband users
All TV viewers All radio
listeners
Women
Men
19
Please refer to slide 6 for guide footnotes.
Glossary
Stream – click to play instantly
Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions
Users – a count of computer browsers accessing the online BBC iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.
Requests – number of successful requests to stream or download a programmeWe only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.
Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer
Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio
Special footnotes for slides showing data for time of day
TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV
Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations
BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only
Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals