more choices
less trust
JUSTINE SOUTHALL
Time Inc. UK
Where has all
the trust gone?
What the world
needs now
• TRUST
• TRANSPARENCY
• MEASUREMENT
• CONTEXT AND
RELEVANCY
DISTRIBUTION
“WE ARE WHERE THE
AUDIENCE ARE”
REACH:
Total weekly reach ave. Jan-June mag & web
1.47m
309k
2.3m
monthly
web
unique
users
2.5m
social
51k
events
PARTNERSHIPS
THINK SMART LOOK AMAZING
DISTRIBUTION• Brand footprint: 6.2 million
• UK no. 1 premium fashion magazine on UK newsstand
• New premium distribution strategy via Fabled
Readership – 556,000
Total ABC – 153,045
UK news – 89,550
UK subs – 31,555
Actively purchased – 120,699
Bulks and frees – 22,468
DIGITAL• Global UUS – 2.8 million• Global PVS – 11.4 million
SOCIAL• Facebook – 1.6 million• Instagram – 76,500• Twitter – 286,400• Pinterest – 701,183
NEWSLETTERS• Newsletter subs – 64,824• Solus newsletter – 76,092
EXPERIENTIAL• Events – 2,569
DISTRIBUTION
@fabledbeautyco
• 10,000 copies per month
• Shop and online store
• Highly targeted and engaged audience
Thanks for listening