Global Presentation Template
MoreContent in Less Time
Sheila Scarborough Tourism Currents
What We'll Talk About
Why content matters
Make more content in less time
Take one idea
Create content from it
Publish in different places
Make your content easy to share
Who Cares About Content?
Content: gets attention
Content: helps people find you
Google likes it
Content: is shared
Hello....that's word of mouth!
Content: tells people why they should visit you
How does content help people find you?
When people share online content about you, that's word of mouth marketing.
The secret to making more content in less time....
Take one idea, share it in many places.
Photos + Music = Animoto Video
Everything is Content
Spotlight small details (soda straw view)
Photo + 3 sentences = content
Video + 3 sentences = content
Audio clip + 3 sentences = content
Other: tweets, Facebook Page posts, Instagram & Flickr photos, LinkedIn updates, Foursquare checkins, livestreaming, Delicious links, Vine
Your visitor/customer FAQs = content.
They are also powerful SEO (Search Engine Optimization) making you easier to find on Google, Bing, etc.
Make your content shareable....
.which connects it to the rest of the social web.
That's how people will find it, and then find YOU.
LinkTag@
Want people to be interested & engaged?
Talk with them!
Once you get people somewhere,what do you want them to DO?
Thanks very much
Sheila Scarborough@SheilaS
Tourism Currents @TourismCurrents www.tourismcurrents.com
These slides can be found here:
http://www.tourismcurrents.com/welcome-ttia-were-glad-to-see-you
@SheilaS@TourismCurrents