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TRENDS
MORE SOCIAL MEDIA
By: Jodi Buresh
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By: Jodi Buresh
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PRINT-AT-HOME TICKETS
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ADVANCE TICKETS
By: Jodi Buresh
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SCANNING PRE-SOLD TICKETS
By: Jodi Buresh
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OR SELL AT THE GATE
By: Jodi Buresh
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Room #1118
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No Notes Needed!
By: Jodi Buresh
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WE’LL SEND THE SLIDES IF YOU LEAVE
YOUR BUSINESS CARD!
By: Jodi Buresh
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TRENDS
MORE SOCIAL MEDIA
By: Jodi Buresh
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The Internet = Dog Years
By: Jodi Buresh
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First a little fun!
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Impact of Facebook & Social• Each person in the world- At
least if you’re on Facebook!- is
connected to each other by an
average of 3.5 people. Within
the US, people are connected
by an average of 3.46 people.
By: Jodi Buresh
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Find YOUR degree of separation!
tinyurl.com/ZZQXF8X
By: Jodi Buresh
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My Separation
By: Jodi Buresh
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People are SO Connected!
By: Jodi Buresh
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TRENDS
By: Jodi Buresh
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1.4 billion
By: Jodi Buresh
284 million active (500 million tweets/day
300 million users (70 million photos/day)
70 million users (88% purchase a product they pinned)
100 million monthly users
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YESBy: Jodi Buresh
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#1 - VIDEO
By: Jodi Buresh
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12 TIMESVideo watchers are
more likely to purchase.
By: Jodi Buresh
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LIVE STREAMING VIDEOBy: Jodi Buresh
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By: Jodi Buresh
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INTERNET VIDEOS
AND ADSBy: Jodi Buresh
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By: Jodi Buresh
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MOBILE VIEWINGBy: Jodi Buresh
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POKEMON GOBy: Jodi Buresh
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20m 100mDaily Users downloads
7.23.16 8.10.16
Began July 6, 2016
500mdownloads
9.15.16By: Jodi Buresh
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By: Jodi Buresh
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#2 – SOCIAL AMBASSADORS
By: Jodi Buresh
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am·bas·sa·dor
amˈbasədər/
noun
•a person who acts as a
representative or promoter of a
specified activity.
"he is a good ambassador for the
industry"
By: Jodi Buresh
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92% Trust Friends
By: Jodi Buresh
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Brand Ambassadors• Includes an element of testimonial & review
• Can be a great way to get video of someone enjoying your brand!
By: Jodi Buresh
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Ambassador vs. Influencer“Advocacy is driven by the depth of conviction, and influencers typically
are less committed to the product or company than are actual customer
advocates.”
Convince & Convert Content Marketing FirmBy: Jodi Buresh
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Example Ambassador Program1. Goal! “Moms of the Fair”
2. Begin 6 weeks prior to event
3. Must Post something each week (example)
By: Jodi Buresh
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Example Ambassador Program“Have you purchased your mega pass for the Norman
County Fair? $35 for 5 days of unlimited rides! My kids
can’t wait to see what the carnival has in store this
year! I got mine at the Hardware Store! #NCF2017 ”
By: Jodi Buresh
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Example Ambassador Program
“The Fair begins on Wednesday! We plan to go out
there at 3 pm. I heard they have a couple of new
food vendors! Who’s all going? #NCF2017 ”By: Jodi Buresh
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Example Ambassador Program1. Goal! “Moms of the Fair”
2. Begin 6 weeks prior to event
3. Must Post something each week (example)
4. After they have completed the required posts – send them their tickets
5. Continue having them post DURING the Fair!
By: Jodi Buresh
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Sponsored Ambassador Events• Host an event before or during
your main event
• Invite local ambassadors-
local “celebrities” or even fans
who have a lot of followers
• Create a VIP atmosphere that
attendees will want to share
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Negotiate Number of Posts• Include the number of social posts in which
the ambassador will mention you
• Give away tickets, food vouchers or
whatever you can in exchange
By: Jodi Buresh
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#3 – PAY-TO-PLAY
By: Jodi Buresh
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US Ad Spending in 2016
By: Jodi Buresh
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40% TV
36% DIGITAL
11% PRINT
9% RADIO 4% OUTDOOR
By: Jodi Buresh
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36% FB
26% SNAP
17% INSTY
AMERICANS 12-24
By: Jodi Buresh
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ADVERTISEHow many of you
on Facebook?
By: Jodi Buresh
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WWW.FACEBOOK.COM/BUSINESS
By: Jodi Buresh
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By: Jodi Buresh
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By: Jodi Buresh
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EXTRA TOUCHES.This is great for
By: Jodi Buresh
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By: Jodi Buresh
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#4 – GEO FILTERS
By: Jodi Buresh
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WHAT?!?!You said
By: Jodi Buresh
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Snapchat geofilters
are special overlays
for Snaps that can
only be accessed in
certain locations. By: Jodi Buresh
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By: Jodi Buresh
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By: Jodi Buresh
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By: Jodi Buresh
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WHAT?!?!You said
By: Jodi Buresh
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#5 – EXPERIENCE FOMO
By: Jodi Buresh
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By: Jodi Buresh
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56% of Social Users Have It
By: Jodi Buresh
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Your Event Should Use It!There is VALUE when people think
your event looks good online and
want to be there!
By: Jodi Buresh
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"experience marketing,"
is a marketing strategy
that directly engages
consumers and invites
and encourages them to
participate in the
evolution of a brand.By: Jodi Buresh
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Families pic
By: Jodi Buresh
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#HASHTAG
By: Jodi Buresh
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hash·tag
/haSHtaɡ/
noun(on social media sites such as Twitter/Instagram and
Facebook) a word or phrase preceded by a hash or pound
sign (#) and used to identify messages on a specific topic.By: Jodi Buresh
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AMBASSADORSREMEMBER THE
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POWER OF POSTINGREMEMBER THE
By: Jodi Buresh
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TRENDS
MORE SOCIAL MEDIA
By: Jodi Buresh