![Page 1: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/1.jpg)
More than Kimchi & CashKipum LeeThesis ProjectAdvisor Shelley Evenson
Carnegie Mellon UniversitySchool of DesignFall 2007 - Spring 2008
D E S I G N I N G F O R C U LT U R A L I D E N T I T Y
![Page 2: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/2.jpg)
Korean Americans in the United States are one group among many who are still developing their own culture.
Problem
![Page 3: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/3.jpg)
Within this group, there is a disconnect that occurs between first generation parents and their children.
Problem
![Page 4: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/4.jpg)
14 in-person interviews, ages 14-264 parents, in their 40’s & 50’sengaged in Korean American activitiesonline surveys with also non-Koreans
Research
![Page 5: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/5.jpg)
“Even if my child was born in America, I wanted her first food to be Korean.”
![Page 6: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/6.jpg)
“I will be the one to teach my grandchildren about Korean things.”
![Page 7: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/7.jpg)
“I feel like I’ve changed so mch since college, but they haven’t had a glimpse into my world.”
![Page 8: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/8.jpg)
“I brainwashed them when they were children to marry a Korean girl.”
![Page 9: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/9.jpg)
“I guess you gravitate to people who look like you or have similar values.”
![Page 10: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/10.jpg)
“For me it’s more shocking if someone is a Korean American and doesn’t go to church.”
![Page 11: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/11.jpg)
“When my kids write letters to me in Korean, it shows they care - even if everything’s mispelled.”
![Page 12: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/12.jpg)
“My sons only know the first line of the Korean national anthem, but they remember the melody.”
![Page 13: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/13.jpg)
“I want to know more about my kids than just what they eat and if they need more money.”
![Page 14: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/14.jpg)
“For the SAT’s, I checked the other box. I guess I’m Asian but don’t know where Pacific Island is.”
![Page 15: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/15.jpg)
As children go off to college, they undergo a transformation as they learn more about themselves and grow physically and emotionally.
What I’ve Learned
![Page 16: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/16.jpg)
What I’ve Learned
Identity Transformation
![Page 17: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/17.jpg)
During this time of self discovery, they develop new types of psychological and emotional needs.
What I’ve Learned
![Page 18: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/18.jpg)
What I’ve Learned
Psychological & Emotional Needs
![Page 19: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/19.jpg)
From these needs, prominent themes were developed. To verify these themes, concepts were produced and presented to people.
What I’ve Learned
![Page 20: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/20.jpg)
What I’ve Learned
Themes
![Page 21: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/21.jpg)
Concept Validation
Ten concepts were generated and presented to 11 interviewees. Three were met with enthusiasm.
![Page 22: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/22.jpg)
Provide an easy way to share interests with parents.
Concept Validation
![Page 23: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/23.jpg)
Concept Validation
Provide opportunities to participate together in American pastimes.
![Page 24: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/24.jpg)
Facilitate sharing in Korean.
Concept Validation
![Page 25: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/25.jpg)
Product & Scenario
A service that enables children to send information about their interests and activities in hopes of creating meaningful conversation and shared experiences.
![Page 26: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/26.jpg)
Product & Scenario
Sam was a member of LiNK at his university but never had a chance to tell his parents about it. He logs onto the service. It shows his basic info, his change throughout college, his recent activities using the service, and some new Korean phrases added by the user community.
Scenario:
![Page 27: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/27.jpg)
Product & Scenario
He moves on to his interests page and checks off some interests to update his parents.
Scenario:
![Page 28: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/28.jpg)
He uses the Korean database to find a phrase that best fits his feelings and personalizes his message. He also adds images of his friends and him during a recent LiNK event to show his active involvement.
Scenario:
![Page 29: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/29.jpg)
Product & Scenario
![Page 30: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/30.jpg)
A few days later, his mother calls to say she got his card and expresses her concern for North Korea. She agrees that something must be done and asks Sam to send her more information about LiNK. Then, as a good mother, she tells him how he could have expressed some of the English on the message card in Korean. After the call, Sam logs onto the service and adds a new phrase his mother just taught him so that others can access the expression and even edit his rough Korean.
Scenario:
![Page 31: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/31.jpg)
Product & Scenario
While heʼs still using the service, he checks to see if anything interesting is happening during that weekend. Maybe heʼll go to a Steelerʼs game and have some kalbi with his family at Sushi Kim. If theyʼre not interested, he could certainly ask his friends and also get a group discount.
Scenario:
![Page 32: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/32.jpg)
Back to the Users
![Page 33: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/33.jpg)
Next Steps
![Page 34: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/34.jpg)
![Page 35: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/35.jpg)
![Page 36: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/36.jpg)
![Page 37: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/37.jpg)
![Page 38: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/38.jpg)
![Page 39: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/39.jpg)
![Page 40: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/40.jpg)
![Page 41: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/41.jpg)
![Page 42: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/42.jpg)
Interaction Possibilities?
![Page 43: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/43.jpg)
Please go to http://kipworks.com to see further development and progress.
![Page 44: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/44.jpg)
Platform Products
![Page 45: More than Kimchi & Cash - architekton.org€¦ · More than Kimchi & Cash Kipum Lee Thesis Proect dvisor Shelle venson Carneie Mellon Universit School of esin all Sprin DESIGNING](https://reader033.vdocument.in/reader033/viewer/2022052012/60295be7b14021578b69d231/html5/thumbnails/45.jpg)
Thank You
Kipum LeeThesis ProjectAdvisor Shelley Evenson
Carnegie Mellon UniversitySchool of DesignFall 2007 - Spring 2008
http://[email protected]