LOS ANGELES"HERALD! TUESDAY;'MORNING,"SEPTEMBER "5, -'igoj.

LEAVESFReiSOGIETTS NOTEB#Qf Fi-llics and Pick-tipsthe lawn, after which the guesto wereentertained

*with Mrs. C. yenenmn 1*

fancy dancing and vocal selections byMrs. C. A. Kuppfer. The guest* were:Mrs. H. T. Tener. Mrs. C. A.Kuppfer,Mrs. Gilbert. Mrs. A. Orrili, Mrs. J. O.Ruperd, Mrs. P. Harvey, Mrs. WilliamWenning, Mrs. Paley, Mrs. Stewart,

Mrs. C. Veneman and Miss Dora Kupp-fer.

LOS ANGELES DAILY HERALDBY THE HERALD COMPANY.

: FRANK G. FINLAYSON ".President'".' ROOT. 91. Y05T....'........ General Manager

OLDEST MORNING PAPER INLOS ANGELES.Founded Oct. 2, 1873. Thirty-second Year.

Chamber of Commerce Building.TELEPHONES— Sunset. Press 11, Home, The Harald.

OFFICIAL PAPER OF LOS ANGELESThe only Democratic newspaper inSouthern California re-

celvlng the fullAaaoclated Press reports.

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iEASTERN AGENTS—Smith & Thompson, Potter build-

Ing. New York; Tribune building, Chicago.

RATES OP SUBSCRIPTION. WITHSUNDAY MAGAZINE:Daily, by carrier, per month $ .65Dally,by mall, three months 1.95Dally, by mall, six months 3.90Dally,by mall,one year 7.50Sunday Herald, by mail, one year 2.50Weekly Herald, by mall, one year 1.00

Entered at Postofflce. Los Angeles, as Second-class Matter.

THE HERALD IN SAN FRANCISCO-Los Angeles andSouthern California vlßitors to San Francisco will find Tho

tHerald on sale dally at the news stands In the Palace andSt. Francis hotels, and for Bale at Cooper &Co.. 846 Market:at News Co., S. P. Ferry, and on the streets by Wheatley.

THE HERALD'S CITY CIRCULATIONThe Herald's circulation In the city of Los Angeles

is larger than that of the Examiner or the Expressand second only to that of the Times.

Population of Los Angeles 201,249In the address to his soldiers in Manchuria the czar

speaks feelingly of his "dear army." Itis a rather costlyaggregation, but the Russian people "pay the freight."

Those who gathered to offer theirbest wishes yesterday were Mrs. W. J.Scholl, Mrs. Fred Hooper Jones, Mrs.W. O, Izenmeyer, Mrs. M. R. Hunter,Miss Ethel Catherine Leavell, MissFrances McGinn and Miss MollleDillon.

'Covers were laid at a table daintily

decorated in green and white. Many

toasts with Mrs. W. J. Scholl as toast-mistress and the presentation to Miss

Naud from the board of a handsomesilver card receiver occupied the re-mainder of the afternoon. Miss Naudwill be married to Mr. Peck in SanFrancisco next Tuesday.

Cupid has made, a conquest in theTreble Clef club and before anotherweek Miss Louise Naud, one of thevery sweet singers and most popularof members, will be' Mrs. Peck. MissNaud is treasurer of the club and yes-terday the members of the board ofdirectors gave a luncheon inher honor.

The charming; affair took place In thebanquet room at the woman's clubhouse. Members of the board met andspent a pleasant hour discussing plansfor the ensuing; year and luncheon wasserved at 1 o'clock.

For Miss Naud

The flop of the Examiner to the affirmative side of the\u25a0water proposition causes some apprehension that thecouncilmanJc hoodoo of the Sixth ward may follow suit.

Wedding AnnouncedAnnouncement has just been received

with much Interest in Los Angeles ofthe marriage of Jeannetta Davis ofBrooklyn and Harry Rosenfleld ofBrooklyn, at Patterson, N. J., August25, 1905.

The experience of the person who "could eat crowbut didn't hanker after it"is familiar. Aparallel to thatgustatory effort is seen in the Examiner's grimacewhen in the act of swallowing the Owens valley waterproject.

Now Sawtelle would be annexed to Santa Monica.One by one the small towns are becoming cities bygrowth and absorption. Pretty soon Los Angeles willtake 'em all in and make a great metropolis of the wholeregion.

Was the sudden flop of the Examiner from akicker at to a supporter of the water proposition theresult of a telegram from New York bristling with an-athematlc adjectives and signed W. R. H.?

MISS MABEL ST. CLAIR

Every voter in the city should determine to go tothe polls next Thursday and cast his ballot In favor ofthe water bond issue. Every consideration of self andfamily Interest, of civic pride and of love for Los An-geles, calls upon the voter to aid in swelling the majority

in favor of the water proposition.

As The Herald has urged heretofore, however, It isimportant that the vote be so large and the majorityso overwhelming in the election next Thursday thatobservers abroad may see that Los Angeles "meansbusiness" in its upreach for a place in the million classof cities. A big vote on the water proposition, andnearly unanimous In the affirmative, willhave a power-fulinfluence in attracting to Los Angeles many peopleand a vast amount of investment capital.

There are no opponents of the proposition except ahandful of spiteful or self-interested "kickers" who, forselfish interests, would sell Los Angeles at the price

Esau got for his inheritance—

a mess of pottage.

Not only Is the consensus of expert judgment solidlyIn favor of the Owens valley proposition, but all busi-ness interests and home interests as well back it. Everyorganization in the city, representative of the people,

is on record as favoring the project. Almost every Indi-vidual whose views have reached the press indorse itheartily.

Supplementing the Judgment of the water officials wehave the opinions, in the first place, of eminent govern-ment engineers

—men who aro as familiar with all the

conditions involved as Is a school youngster with thealphabet Knglneer Llppincott of the United Statesgeological survey, for instance, says: "It can beshown by measurements of this and adjoining basinsthat the city is now deriving practically the full benefitof all the water which is discharged from these moun-tain canyons." Nowhere except in the Owens valleyis it possible to obtain a sufficient water supply evenfor the Los Angeles of the near future.

• But In addition to the thorough Investigation of thesubject by the officials of tho water department cumula-tive testimony of most convincing character has beenoffered in favour 'of the proposition by many competentpersons. The Judgment^ of all such persons has beenstrongly In favor of the^project. Allconcur in the opin-ion that Los Angeles now has "the chance of a life-time" to acquire the only thing lacking in its metro-politan progress. And no observer of the situation hasbeen able to point out a single drawback to success inconsummating the plan as outlined.

So far as acceptance of the proposition 1b concernedthe people of this city were satisfied, at the outset, withtho judgment of the water department officials. Thatconfidence was based on what those officials alreadyhave accomplished In the public service as well as ontheir recognized character and standing In the com-munity.

READY FOR THE VOTEThe voters of Los Angeles are "ready for the ques-

tion" relative ;to the .Owena valley water !proposition.Discussion on the subject has been exhaustive and everyc'tizen understands the situation thoroughly.

Andrew Carnegie has offered to give a library build-Ing to Long Beach, but that enterprising city by the seawants a bigger appropriation than Mr. Carnegie offers.The desired figure is $30,000 and the chances favor itscoming soon.

Members of Fremont circle No. 613,

W. O. W. will open their fall seasonwith a social dance to be given at 139

West Fifth street Wednesday evening,September 6.

Mr. and Mrs. H. S. Kneedler of 2417West Twenty-third street are occupy-

ing the Wait cottage on Paloma ave-nue, Ocean Park, and keeping open

house for their friends.

Miss Frances Brilla Hughes and MissMabel Margaret Moody returned yes-

terday from a five weeks' visit to SanFrancisco and Crockett in Contra Costacounty.

Among Los Angeles visitors to San

Francisco who are at the Palace hotelare H. L. Harris, Mr. and Mrs. F. E.Trask, Mrs. M. L. Evans and MissStella Hyams, Ed Strasburg, J. A.Graves and W. J. Hunsaker.

Social NotesMr. and Mrs. A. C. Blllcke of the

Hollenbeck hotel are at the St. Fran-cis, San Francisco.

Now the rich Americans who have been astonishingEuropeans by lavish display of wealth are tumblingover one another in trying to get homeward passage inthe overcrowded steamships. They will get all the sym-pathy they deserve.

GIRL OF SIX YEARS MAKESFORTUNE BY POSING

The labor organizations of the city made a fine show-Ing in their parade yesterday and were observed bythrongs of people all along the line of march. Most ofthe business establishments were closed and enjoymentof the holiday was quite general.

An improvement on the whipping post is noted ina report from a Pennsylvania town. A wife who hadbeen subjected to beatings by her husband turned onthe brute and thrashed all the fight out of him. Thecurative is worth trying elsewhere.

PHILIP «3AUM

That was an ingenious Illinois woman who bought atombstone for her husband's grave, gave a worthlesscheck therefor and received $50 cash in change. Prob-ably that was more than the deceased ever "pannedout" before the tombstone was needed.

San Jose reports the arrest of a clergyman for horsestealing. The clerical culprit explained that he neededa horse, but had no money to buy one. That is hardlyup to the excuse of the horse approprlator who claimedto have found a halter and didn't know that a horsewas attached to it.

DUCKS EAT HAILSTONESAND FREEZE TO DEATH

What'll the Grand Dukes DoTNow the war Is over.

Peace Inall the land,

Soldiers to turn homeward.Listen to tho band!

Ciar is very happy,People Joyous, too;

Only problem left Is:

What'll the grand dukes do?

Always causing trouble,Kicking up a strife;

Raising cain and mischiefTheir only hope in life;

Job Is gone completely.Nothing left, 'tis true,

Problem worries Russia:What'll the grand dukes do?

Helen Gould has given $46,000 for aY. M. C. A. building at Fort Leaven-worth. She must have been reading

tho Taggart divorce scandal.

But if Wltte had commanded Russia'sarmy, perhaps an indemnity wouldhave been paid

—by Japan, that is.

First Rhymstcr—

Poetry is a drug ontho market.

Second Ithymster—

Yes, but we don'tget drug-store prices for it.

The Shah of Persia saw BuffaloBill's wild west show in Paris and salcilhe liked it a heap better than he didgrand opera. Lots of us would agreewith him

—if we dared.

A huckleberry pie exploded In Pater-son, N. J., and Injured a score of people.Score one more against that nest of

anarchists.

"The land divided; the world united,"is Panama's motto. It ought to be:"Dig brethren, dig!"

Chicago has rejected the new St.Louis plans for Cook county's courthouse because the roof Is too heavy.Case of too much "lid" for Chicago, eh?

Poppy—

Is she Interested in flori-culture?

Magnolia—

No, In husband-ry!

An Atlanta, Ga., motorman has goneInto bankruptcy. What's the matter,wouldn't the conductor divide?

Mrs. Humphrey Ward Is going toNewport for American "atmosphere"for her new novel. The sort she'll getthere willneed fumigating, and won'tbe "American" then.

Pearl—

Were tho waves high?Opal

—They didn't reach the hems of

the bathing skirts.

The new Methodist marriage servicesays a bride must agree to "keep"rather than "obey" her husband. That'seasier for her and much more like Itfor we men.

It should be remembered, in taking;the Juice of vegetables as a cure forconsumption, that neither rye-Juicenor corn-extract are essentials of theprescription.

A Tennessee man has been fined forsnoring In church. That Is rather dis-turbing to the other sleepers.

•_

AfterglowSwiftly the weary sun

Sinks to its rest,Adown the glowing sky,

Far In the west.Up from the east, the dark

Its mantle flingsOver the blue, and night

Quiet brings.

See, tho', where now has fledThe golden day.

Streams up a glory soft,Into the grey;

And as the afterglow.Shivers In the sky,

Day's chiefest beauty reigns,E'en as 'twould die.

At my life's even tide,My day complete,

When Iseek lowlyrest,

And sweet retreat,Bright may a memory

Follow me so—

Beautiful may be myLife's afterglow! —

W. H. C.«i>

A specimen of snow, wafted down to Los Angelesfrom the mountains In winter, is a rare sight. But whenthe Owens valley water is on tap in the city we shallall drink snow water from the cloud altitude of MountWhitney and other peaks of the Sierras. It willbe thebest and purest water on earth. Mr. and Mrs. Rolph have gone for a

wedding trip and upon their return toLos Angeles will begin the erection of ahome.

titles of ferns and blossoms In themost delicate shades of the colorschosen were displayed on every sideand the bridal party added the lasttouch to a charming scene. Six youngwomen all in dainty costumes camedown the aisle to the strains of Men-

delssohn's wedding march and tooktheir places before an, altar bankedhigh with blossoms. The bride wasgowned in white crepe de chine,

trimmed with panne velvet and chiffon,and she carried a shower bouquet ofbride roses. Her maid of honor, MissRuth Miller, wore green and pink net

trimmed with green chiffon and car-ried pink chrysanthemums, while thefour bridesmaids. Misses Nellie, Madgeand Leah Miller and Miss Fannie Fos-ter, all wore lavender organdie anacarried lavender chrysanthemums.Stillanother young woman of the partywas little Miss Isabelle Klssllngberry,the flower girl, who wore a fluffy whitedress trimmed with lavender. Mr.Rolph was attended by Arthur J. Stin-ton as best man, and proomsmen wereRobert Krager and Frank Lilllpage.Rev. B. F. Boiler, the pastor of thechurch, officiated and Mrs.. Boilerplayed the wedding marches. MissMabel Whlttlce sang "O Promise Me"before the ceremony. Miss Fish is adaughter of Mrs. H. M. Fish of Trini-dad, Colo. She has been a guest at thehome of Mrs. William R. Millerof ISI7Church street for several months andher hostess gave a delightful receptionat the close of the ceremony. The Mil-ler home was also artistically decoratedwith lavender and green and the brideeven used the colors In her trousseau,her traveling gown being a handsomeaffair of violet broadcloth.

When in town Ruth receives highprices for her work. She poses for all

the artists, and is a favorite modelin photographic studios. Not a centless than $10 a sitting will this youth-

ful model accept, and often she re-ceives more. At times she has fll!edfour appointments inan afternoon, and

it is not an unknown thing for her to

receive $25 for a single sitting.

Ruth began earning money four yearsago. Six months later she had money

in the bank. When she was 3 years oldshe had money Invested in securities.Now, at 6, she could be called a capi-talist.

NEW YORK, Sept. 3.—Ruth AbbottWells, the child model who has ju3tbeen taken from her mother, a former"Florodora" girland given into the cus-tody of her father, Frank H. Wells ofthis city, to whom a decree of absolutedivorce has been granted, enjoys theunique distinction of being; the onlylittle girl alive who has made a for-tune. She has money in the bankearned by herself, alone, since she was£ years old. Now she has Just turned6, and is on the road to make a sumsufficient to support herself In com-fort, ifnot In luxury, all her days.

Special to The Herald.

Receives Ten Dollars a Sitting as aModel forArtists and Pho.

tographers

Cleveland reports that John D. Rockefeller appearedIn his church pew on Sunday with his caput covered bya nice "lightgray wig." The Bible says: "But the veryhairs of your head aro all numbered." The numbers onthe hairs of John's wigare not likely to run up as highas the figures of his bank account.

"Worth trying to get water from Owens valley!"Thanks.

Yes, and it willhave it despite the "yellow peril"of Los Angeles. Itwas only because indignant citizenssent in large installments of stop orders that the NewYork mentor of Los Angeles concluded It was wise toflop on the water issue."

But for the ignorance of both the owner and themanager of the Examiner in regard to the water situa-tion inLos Angeles, the paper would not have been madethe laughing stock that it now is by reason of the sud-den change of base. Evidently the opposition to thewater project was started by the Examiner under thedelusion that it could rope in a considerable followingof Los Angeles workingmen. Finding only the council-manic misfit of the Sixth ward and a few other pictur-esque kickers trailingbehind, it flops at the last momentand shouts: "The city must have water."

This condescension from the owner of the Examiner,who has shown his contempt for Los Angeles by avoid-ing the city, personally, ever since he started his yel-low annex here! And this conclusion from his localmanager, whose sole knowledge of a water supply isbased on the idea that It should show traces of NewYork croton bug.

So! Really "worth trying?" Then Los Angeles hasthe gracious permission of W. R. Hearst and his sojourn-ing manager in this city to go ahead with the Owensvalley water proposition!

ItIs worthtrying, under the changed circumstances, to getJt from the Owens river valley.

And the one thing the Examiner has stood for and urgedfor many months remains— THE CITY MUST HAVEWATER.

As the matter now stands, with the water board's promisenot to embark deeply Inthe venture untilthe best expert ad-vice Is obtained, the proposition to try to get water from theOwens river valley Is stripped of most of Its objectionablefeatures. There Is now, for the first time, the outlook for anadequate Investigation before the city Is too far committed.

Like a whipped cur returning to its kennel the Ex-aminer turns sharply from its savage attack upon theOwens valley water project. At the eleventh hour itsuddenly stops "knocking" that prdject and berating itspromoters. Almost on the edge of the water bond elec-tion it seems, like Saul of Tarsus, to have had its eyesopened by a great light. Whatever the cause, It slinksaway emitting this whine:

THE YELLOW FLOPPER

MILLIONAIRE IS CHIEFOF ELIZABETH POLICE

The Los Angeles Woman's ChristianTemperance union will hold a matrons'silver medal oratorical contest in theFirst M.E. church Thursday afternoon

at 2:30 o'clock. The women who will

take part are Mmes. N. N. Nott, L.Lawrence, C. M. Long, Z. H. Ford, M.J. Van Hook, K. Kenton and V. H.Wheeler.

Silver Medal Contest

Soon they began to stand on one footand then on the other as on winterdays. One after another they fell tothe ground and died within a fe-vminutes.

The ducks, which had remained in theshelter of a barn during a heavy hail-storm, rushed out when the storm wasover and were seen by members of thaHodgson family rapidly eating the icylumps.

The life of another of Mr. Hodgßon'aducks was saved by pouring hot waterIn its craw.

COLORADO SPRINGS, Colo., Sept. 3.—Evidently mistaking hailstones forcorn, six ducks belonging to SamuelHodgson of Florence, Colo., ate heartilyof them and died soon after. When cutopen the fowls were found frozen in-side.

Special to The Herald.

Food and Devour Them WithFatal Results

Fowls Mistake Particles of Ice for

A new ordinance is to be formulated for safeguardinglocal theaters from fire. An automatic water squirtingdevice is employed under the existing ordinance and ifIs supposed to squirt of its own will when a fire occursIn a theater. Itis said, however, that a theater mightbehalf consumed before the thing would work.

The report about the findingof "Scotty's" Death valleygold mlno is in keeping with the rest of the story aboutthe mysterious Croesus. The mine is in a "rock-ribbedchasm" and Scotty's habitation is "in a cave In solidrock." That reads a good deal like an extract fromHaggard's story of "KingSolomon's Mines."

Couldn't Wear Both"Inotice you never wear a watch

with your evening clothes.""No;Inever have both out at the

same time."—Cornell Widow.

Mrs. E. H. Abbott and her sister,Jennie Stephenson, entertained a fewof their friends at their home on Sun-set boulevard with progressive whistrecently; The ladles were reminded ofthe trump by the dainty hand paintedscore cards. The prizes were capturedby Mrs. C. A. Kuppfer and Mrs. H. L.Whaley, first prize being a beautifulhand painted cake plate, the secondprize a framed picture of a Frenchdancing girl. Luncheon was served on

Afternoon Card Party

Lavender and green were the color3choeen by the beautiful blonde brideend in every detail they were observed.

Young men and women of the Chris-tian Endeavor society, of which shaIs a member, took charge of the deco-rating and In their hands the churchassumed abeautiful appearance. Quan-

This was the question which pre-

sented Itself to the Chatterer last even-Ingat the wedding of Miss Lorena Fishand Arthur Rolph, solemnized at theOlivet Congregational church.

Why do not more girls choose laven-

der and green as wedding colors?

Rolph-Fish Wedding

Mr. and Mra.Baum are at Santa Bar-

bara spending their honeymoon andwill make their home at 1432 Starstreet upon their return.

The bride stood under a floral bellof white carnations suspended from a

bower of greenery. She was gownedIn white crepe de chine trimmed withpearls and cu^ en train. A bridal veilof tulle fastened with a cluster of car-nations completed the pretty costume.The bouquet was also of carnations.She was attended by Miss FlorenceBaum, a sister of the bridegroom, who

Tims becomingly gowned in white pointd'esprite trimmed with tiny pink roses.She carried American beauty roses. At-tending Mr. Baum as best man was H.J. Klster. Mrs. H. Elkeles played the

wedding march and also rendered musicduring the ceremony.

A pretty Sunday wedding was that

at which Miss Mabel St. Clalr, daugh-

ter of Mrs. S. St. Clalr of 1304 West

Twelfth street, became the bride of

Philip J. Baum,, the ceremony taking

place in B. B. hall on West Pico street,Judge Pierce officiating.

A dispatch from Chicago states that "practicallyevery Presbyterian minister in the United Statespreached on some phase of the labor question on Sun-day as a result of an appeal from the department ofchurch and labor of that denomination." What the causeof labor needs most is less talk and more work.

Chief of Police George C. Tenney ison his vacation, and Mr. Alexander isnow acting head of the local depart-ment. Recently, when a bigr circus washere and moat of the city policemenwere in attendance, Mr. Alexander pa-

trolled the northern section of the city,relieving two policemen on duty at thecircus grounds.

ELIZABETH, N. J.. Sept. 3.—Eliza-beth Is believed to be the only city inAmerica having a millionaire chief otpolice. He is Acting; Chief James H.Alexander, a Standard Oil magnate,

who was recently elected to the posi-tion of chairman of the police commis-sion.

Special to The Herald.

Department Head la onVacation

Standard Oil Magnate Subs While

Sept. 5 in the World's HistoryQUESTION FOR WATER BOARD1664

—Crontwoll's \u25a0hrst parliament assembled at Westminster.

1655—

Stuyvesant sailed from New York against the Swedes on theSouth or Delaware river.

1752—

The first play performed In America by a regular company ofcomedians, at Willlamsburgh, then the capital of Virginia. The piecepresented was "The Merchant of Venice" and the afterpiece "Lethe,"written by Garrick.

1774—

The first congress met at Philadelphia. There were fifty-twomem-bers present from eleven colonies.

1778—

British under General Grey landed at Bedford or Dartmouth anddestroyed above seventy sail of shipping besides small ctfaft.

1785—

Lunardi made the first balloon ascent in Scotland.1800

—The capitulation of the fortress of Valetta, Malta, was signed two

years after it had been taken from the Knights by the French.1863

—Forts Wagner and Gregg, near Charleston, bombarded by General

Gilmore. v1864

—John: Morgan, the Confederate raider, was reported by Secretary

Stanton 'to'have been killed at Greenville, Term.

LOS ANGELES, Sept. 4.—EditorHerald

—As a voter and taxpayer I

would like to ask the water commis-sion If the bonds on which we are tovote on September 7 carry do they In-tend to follow the example set by theoutfall sewer In giving; the work tomen who have no vote and pay notaxes, or willthey give the voters andtaxpayers who have to stand for theexpenses a chance? Ithink this Isvery Important and would ask the com-mission to give ua a guarantee thatAmericans profit by the project.> TAXPAYER.

The mailing of samples of water bond ballots to allvoters in the city was to guard against attempts of"people who are fighting the movement to jsecure thewater from the Owens river valley." That statement has

been made semi-offlclally. And, furthermore, it Is In-timated that the people in question "mean to fight thebon^sjto a finish." This indicates that there is bigmoney in any scheme that might defeat the proposition,evidently with the object of controlling the Owens•wrtershed for speculative purposes.

So far as appaars from the expressions of citizenßof all classes there is no opposition to the water project.The attempt to lead some workingmen to oppose themeasure proved to bo a complete failure, the workersseeing that they have a greater interest than any otherclass in keeping the industrial machinery of the town,humming.

It Is not strange, for Instance, that such a news-paper as The Herald should create a favorable impres-sion of Los Angeles. And when it comes to such anexample as the special edition of The Herald publishedlast Sunday, no person abroad will need any furtherknowledge of Los Angeles. No ouch graphic showingof this city ever before appeared. Itis Los Angeles inappearance, in business and in every line of Its activity,comprised in a hundred newspaper pages.

P. T. Barnum—

grand old man that he was—

alwaysrelied largely oa the newspapers In determining theitinerary of his big show. He used to say: "Show me thenewspapers of a town and I'lltell you what kind of atown it is." Other large advertisers, and, in fact, all in-telligent observers, are Influenced largely in their esti-mate of a city or town by the appearance of the news-papers published therein.

There are two essential things in respect to successin advertising, however. First, it Is necessary to havea good thing to advertise; second, the advertising mustbe done in accordance with good judgment

A northern newspaper, the Woodland Daily Demo-crat, Is -warm on the trail of the cause that has producedsuch wonderful results In the prosperity of Los Angelesand Southern California generally. It thinks that thesuccess of the southland is due largely to advertising.We read: "The people of the south know the value ofadvertising and they know it must be done in such away as to appeal to the Imagination and to the senseof the beautiful and the romantic." And then this sadcomparison: "The importance of advertising is proved

by the fact that Southern California, without our ad-vantages, nevertheless attracts the people, whereas theSacramento valley, with unrivaled inducements, Is amere name upon the map and sometimes not even that."

THE NEWSPAPER REFLEX

6

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