Download - Mosman Council web metrics 2010/2011
Mosman Councilweb metrics
2010/2011
All Council websites
2010/2011 2009/2010
Visits 513,520 463,791 +11%
Visitors 241,669 216,043 +12%
Pageviews 1,463,199 1,270,506 +15%
PropertyVisits Visitors Pageviews
2010/2011 2009/2010 Change 2010/2011 2009/2010 Change 2010/2011 2009/2010 Change
Mosman Council website 423,069 408,148 4% 184,022 175,063 5% 1,190,582 1,107,315 8%
Mosman Art Gallery website 32,971 8,270 299% 20,171 5,666 256% 106,501 29,730 258%
Mosman Design Awards 8,105 2,205 268% 4,053 1,857 118% 45,626 9,733 369%
LEP consultation 2,761 2,978 -7% 1,292 1,223 6% 11,493 11,477 0%
Mosman Rider website 9,613 2,018 376% 3,727 1,514 146% 18,444 2,631 601%
Active Mosman 137 37 1,148
Big Ideas for Mosman 706 347 2,081
Mosman Council DATAstore 3,569 2,937 7,623
Consultations - special projects 114 649 -82% 86 363 -76% 225 1,532 -85%
Mosman Memories Of Your Street
6,995 7,314 -4% 5,384 5,642 -5% 22,939 23,425 -2%
Mosman Voices 856 1,293 -34% 719 1,148 -37% 3,566 5,043 -29%
Mosman Faces 612 332 3,152
Mosman WWII Honour Roll 569 118 382% 519 113 359% 714 150 376%
Mosman Library blog 6,018 4,325 39% 4,827 3,446 40% 9,765 7,172 36%
Mosman Library teens blog 4,277 5,271 -19% 3,610 4,147 -13% 6,932 9,809 -29%
Mosman Readers 9,104 12,230 -26% 6,912 9,016 -23% 24,972 38,611 -35%
Mosman Library of the Future 201 440 -54% 159 197 -19% 420 1,105 -62%
24/7 Youth Film Festival 2,059 37 5465% 1,072 21 5005% 3,841 110 3392%
Mosman Mosaic Project 292 489 -40% 197 323 -39% 880 1,403 -37%
Mosman Festival websites 1,388 8,006 -83% 1,229 6,304 -81% 1,592 21,260 -93%
Festival of Mosman 104 37 703
513,520 463,791 11% 241,669 216,043 12% 1,463,199 1,270,506 15%
Mosman Council websitemosman.nsw.gov.au
mosman.nsw.gov.au
2010/2011 2009/2010
Visits 423,069 408,148 +4%
Visitors 184,022 175,063 +5%
Pageviews 1,190,582 1,107,315 +8%
Top level sections – pageviews2010/2011 2009/2010 Change
Home page 172,390 191,037 -9.76%
DA Tracker 221,730 171,133 +29.57%
Council 89,060 90,918 -2.09%
Residents 53,280 46,784 +13.89%
Planning & Heritage 27,205 26,901 +1.13%
Building & Development 59,969 53,251 +12.62%
Environment 21,453 21,751 -1.37%
Library 111,720 108,495 +2.97%
Community 28,891 25,587 +12.91%
About Mosman 120,662 115,447 +4.48%
News 36,700 39,947 -8.13%
Events 64,993 69,964 -7.11%
Top
50 p
ages
– p
agev
iew
sHome page 172,390 /library/children 5,037
DA Tracker - search page 111,984 DAs Lodged This Month 5,000
/library 44,955 /mosman/venues/weddings 4,597
/development/applications/tracker 26,709 /community/children/0-5 4,535
/contact 22,212 /residents/parking 4,521
/library/about/catalogue 17,385 /mosman/recreation/walks 4,446
/council/employment 16,815 /library/information/databases 4,353
/mosman/recreation/parks 15,601 DAs Determined This Month 4,265
/mosman/culture/art-gallery 11,639 DAs Lodged This Week 4,221
/residents/waste/collection-days 11,216 /library/about/services 4,085
/mosman/culture/market 9,278 /mosman/recreation/sporting-fields 4,017
/development 8,929 /council/forms 4,015
/library/information 8,704 /planning/controls/DCP 3,909
/mosman/venues/outdoor 8,392 /planning/controls/LEP 3,882
/residents/waste 8,001 /development/forms 3,865
/residents/waste/clean-up 7,631 /development/applications 3,853
/council/employment/ 6,528 /council/meetings/2010 3,727
DAs Determined This Week 6,255 /council/about/councillors 3,708
/events 6,248 /environment/trees 3,681
/mosman/venues 6,146 /community/children/vacation-care 3,533
DAs Lodged Last Month 5,554 /events/2508/2011-balmoral-burn 3,394
DAs Determined Last Month 5,428 /mosman/venues/other 3,392
DAs - Recent Applications 5,182 /mosman/recreation/dogs 3,291
/council 5,147 /library/about 3,282
/planning/controls 5,129 /mosman 2,274
Top event items (2010/2011)1. Balmoral Burn (3,394)2. New Years Eve (1,723)3. Pet's Day Out (1,244)4. Rotunda Carols by Candlelight (1,053)5. Shorefest (944)6. Children's Fair (860)7. Living Mosman photography competition (672)8. ANZAC Dawn Service (530)9. Mosman Village Art & Craft Twilight Christmas Market (514)10. Bookends: another chapter (499)
(pageviews in brackets)
Note: does not include Gallery events on the Gallery website
Top news items (2010/2011)1. Craig Waddell wins 2010 Mosman Art Prize (573)2. Balmoral Rotunda gets a facelift (458)3. Balmoral Baths unwelcome visitor (411)4. Council taps into iPhone app (405)5. Cuts to Mosman ferry services: have your say (301)6. Reduce your waste, reduce your rates (283)7. How the Mosman Rider has grown (280)8. We'd like to hear from residents aged 55 years and over (279)9. From tip to tip top: Balmoral gets its gully back (273)10. Vale Duncan Matheson (270)
(pageviews in brackets)
Site Search
2010/2011 – 24,966 unique searches via 11,601 search terms
2009/2010 – 32,033 searches (-22.06%)
wharf 478 clifton gardens 61 bus 41 opening hours 31
rotunda 452 markets 61 graffiti 41 plunkett 31
playgroup 275 councillors 59 leash 41 raglan 31
chinamans 249 employment 59 bushwalks 40 tree 31
chinaman 220 boronia 57 georges 40 bbq 30
parking 179 cypress 57 tenders 40 bin 30
cremorne 173 dogs 55 renew 39 exempt 30
balmoral 149 sirius 55 bushwalk 38 junction 30
rosherville 144 noise 54 taylors 38 section 96 30
wet weather 100 dog 52 filming 37 zoning 30
oval 98 map 52 playground 37 Cache mosman library 29
awaba 92 cove 50 vacation care 37 drill hall 29
clifton 92 fees and charges 50 carpark 36 nsw 29
waste 89 forms 50 stormwater 36 tree removal 29
jobs 87 walks 49 art gallery 35 violin 29
crest 86 musgrave 48 chowder bay 34 air conditioning 28
mayor 83 trees 47 google 34 foreshore 27
rangers 79 whale 46 justice of the peace 34 general manager 27
mosman rider 72 spit 44 curraghbeena 33 mulch 27
mosman 71 wet weather line 44 events 33 parking permits 27
wards 70 149 43 ranger 33 schools 27
market 68 parking permit 43 shire 33 whaling 27
da tracker 67 parks 43 maps 32 149 certificate 26
immunisation 67 mosplan 42 balmoral beach 31 clean up 26
fees 65 wedding 42 connon 31 population 26
Sear
ch T
erm
s –
Top
100
Visits with Site Search
• 4.64% visits used Site Search (-20.52%)– 19,474 visits– Previous: 24,501 visits using Site Search
Where do visitors come from?
LocationCountry/Territory Visits % of total visits
Australia 398,959 94.97
United States 5,890 1.40
United Kingdom 3,054 0.73
New Zealand 948 0.23
India 933 0.22
Canada 881 0.21
Japan 687 0.16
Germany 677 0.16
Singapore 663 0.16
Hong Kong 533 0.13
By CityCitiesCity Visits % of total visits
Sydney 356,266 84.81
Melbourne 18,036 4.29
Brisbane 9,121 2.17
Perth 4,577 1.09
Adelaide 2,399 0.57
Canberra 2,051 0.49
(not set) 1,830 0.44
London 1,206 0.29
New York 979 0.23
Singapore 657 0.16
Traffic sources
• Direct Traffic – 16.12% (-13.95%) Previous: 18.73%
• Referring Sites – 22.19% (+3.91%) Previous: 21.35%
• Search Engines – 60.27% (+2.01%) Previous: 59.08%
• Campaigns – 1.43% No data 2009/2010 Campaigns include email newsletter referrals & share buttons on Council’s website
Campaign Referrals
• Email newsletters & share buttons5,941 visits (1.41% of total visits)
• Share buttons2,028 visits (0.48% of total visits)
About our visitors
Visitors – New vs. Returning
• New – 39.95% of all visitsPrevious: 40.09%
• Returning – 60.05% of all visits Previous: 59.91%
Browsers – by visitsBrowser 2010/2011 2009/2010 Change
Internet Explorer 233,779 273,257 -14.45%
Safari 83,347 51,672 +61.30%
Firefox 64,996 63,869 +1.76%
Chrome 32,313 15,562 +107.64%
Mozilla Compatible Agent 3,550 588 +503.74%
Opera 771 913 -15.55%
Mozilla 252 1,645 -84.68%
BlackBerry9700 191 42 +354.76%
Android Browser 180 0 +100.00%
Camino 151 138 +9.42%
Mobile devices +379.10%
2010/201119,145 visits 4.56% of total visits
2009/20103,996 visits 0.98% of total visits
Mobile devices – operating systems
Operating System Visits Pages/Visit Avg. Time on Site
iPhone 11,576 1.87 0:01:13
iPad 5,443 3.45 0:02:40
Android 936 2.02 0:01:35
iPod 514 1.73 0:00:58
BlackBerry 324 1.56 0:00:59
SymbianOS 294 1.56 0:01:05
Nokia 26 1.58 0:01:50
Samsung 12 1.92 0:02:17
Sony 9 1.22 0:00:14
Windows 7 1.43 0:01:01
Comparing mobile visitsacross Council web properties
2010/2011 2009/2010
MobileVisits
% of total
iPhone & iPod iPad Android Mobile
Visits% of total
iPhone & iPod iPad Android
MosmanCouncilwebsite
19,145 4.56% 12,090 5,443 936 3,996 0.98% 3,759 104 32
Mosman ArtGallery
1,312 3.98% 863 367 46 141 1.70% 118 10 0
Mosman Riderwebsite
4,394 45.71% 3,826 138 285 110 5.45% 98 1 0
Mosman Design Awards
518 6.39% 325 165 17 33 1.50% 35 1 0
Mosman Art Gallerymosmanartgallery.org.au
Mosman Art Gallery website
• Visits – 32,971 – 20,171 Unique Visitors– 00:02:09 Avg. Time on Site
• Pageviews – 106,501 – 3.23 Pages/Visit
mosmanartgallery.org.au
Gallery website – traffic over timeGallery website launched January 2010
The following shows 6 month comparison (Jan 1 – Jun 30)
• Visits – 18,678 (+126%)– Previously: 8,270
• Unique Visitors – 11,939 (+111%)– Previously: 5,666
• Pageviews – 59,931 (+102%)– Previously: 29,730
Gallery website – referrers
• Search Traffic – 44.72%– 14,744 Visits
• Referral Traffic – 40.57%– 13,377 Visits
• Direct Traffic – 12.23%– 4,032 Visits
• Campaigns – 2.48%– 818 Visits
Mos
t vie
wed
exh
ibiti
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ages
(Pag
evie
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2010
/201
1)
/exhibitions/2010-mosman-art-prize 7,836
/exhibitions/2011-mosman-youth-art-prize 4,369
/exhibitions/2011-mosman-art-prize 4,050
/exhibitions/australian-accent 1,116
/exhibitions/2011-artists-of-mosman-2088 984
/exhibitions/boxworld 972
/exhibitions/2010-mosman-youth-art-prize 902
/exhibitions/national-photographic-portrait-prize-2010 840
/exhibitions/adam-hill-not-a-proppa-aborigine 832
/exhibitions/australian-watercolour-institute-87th-anniversary-exhibition 790
/exhibitions/contemporary-aboriginal-art-from-the-ann-lewis-collection 473
/exhibitions/2010-redlands-westpac-art-prize 397
/exhibitions/talking-tapa-pacifika-barkcloth-in-queensland 381
/exhibitions/controversy-acclaim-60-years-of-the-mosman-art-prize 318
/exhibitions/nalda-searles-drifting-in-my-own-land 287
/exhibitions/gw-bot-the-long-paddock-a-30-year-survey 244
/exhibitions/artists-of-mosman-2088 158
/exhibitions/step-right-up-the-circus-in-australian-art 146
/exhibitions/elefantasy-miniatures-by-jill-swart 99
/exhibitions/a-generous-gift-the-gwen-frolich-bequest 47
/exhibitions/carolyn-mckay-reports-of-crime-etc-etc 34
Mos
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(Pag
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/201
1)
Events home page 4,541
/events/index.php?c=for-children 598
/events/mosman-art-prize-free-exhibition-tour 540
/events/meet-the-winning-artists-in-the-mosman-art-prize 370
/events/index.php?c=performances 360
/events/sydney-textile-design-symposium 357
/events/index.php?c=friends-events 342
/events/index.php?c=workshops 331
/events/index.php?t=archive 302
/events/index.php?c=talks 301
/events/-as-modern-as-tomorrow-the-designs-and-story-of-annan-fabrics 241
/events/index.php?c=guided-tours 202
/events/index.php?c=openings 198
/events/opening-of-the-AWI-87th-anniversary-exhibition 191
/events/close-up-the-celebrity-and-personal-portrait 185
/events/meet-the-artist-christine-porter 182
/events/art-attack-cloth-collage-fabric-wall-hanging 171
/events/something-for-mum-souvenir-pottery-of-the-1950s 169
/events/landscape-painting-workshop-with-josefia-lemon 159
/events/adam-hill-artist-talk 158
Gallery website – browsers
Top 5 browsers
1. Internet Explorer (42.16%)2. Safari (28.20%)3. Firefox (20.46%)4. Chrome (7.96%)5. Opera (0.64%)
Surveys, forms & bookingsall Council websites
Online surveys
• 27 online surveys– 968 responses
• 24 items for community consultation posted to Council’s website
‘Have your say’ subscribers
• Be notified of new consultations by email– 24 subscribers
– Previously: 17 subscribers
– 687 views of 33 items– 160 clicks back to the Council website
www.mosman.nsw.gov.au/council/consultation/
Online event registration/voting
1. Mosman Design Awards – 22 nominations2. Mosman Design Awards, People’s Choice – 535 votes3. Living Mosman photo comp – 34 entries4. Mosman Youth Art Prize – 337 registrations5. Mosman Art Prize – 919 registrations6. Second Hand Saturdays 2010 – 38 registrations7. Clothes Swap – 25 registrations
Design Awards & photo comp forms incorporated photo & file uploads
Online bookings
• Mosman Art Gallery– 536 bookings, 952 tickets
• Mosman Library– 601 bookings, 772 tickets
includes 65 bookings via Google forms
• Living Mosman environment events– 142 tickets
Council contact formwww.mosman.nsw.gov.au/contact
• 1,053 emails generated
Email newsletters
Email newsletters
• 1,961 subscribers (+30%) Previously: 1,508
• 59 campaigns sent (+23%)Previously: 48
1,961 subscribers
Mosman Art Gallery 1,256
Mosman Library 744
Mosman News 1,665
Sustainability and the environment 477
Urban Planning 421
59 campaignsCampaigns Total
Recipients Opens Clicks Bounces Un-subscribes Complaints
Mosman News 5 7982 2546 (32.1%)
568 (22.15%)
59 (0.75%) 46 (0.58%) 1 (0.01%)
Library 20 7025 2587 (44.74%)
463 (22.32%)
32 (0.79%) 13 (0.1%) 1 (0.01%)
Gallery 15 13199 4815 (41.81%)
976 (24.29%)
71 (0.65%) 31 (0.22%) 1 (0.01%)
Environment 12 4304 1674 (39.08%)
476 (28.45%)
32 (0.83%) 15 (0.35%) 1 (0.02%)
Urban Planning 7 2144 927 (43.26%)
216 (22.27%)
3(0.13%) 10 (0.45%) 1 (0.04%)
59 34,654 12,549 2,699 197 115 5
Library services online
Community Directory
• 10,088 searches
Electronic resourcesDatabase Total
LoginsTotal
Searches
Academic Search Elite 115 427
Ancestry Library Not available 6675
Ancient & Medieval History Online 81 110
Austlit 0 0
Australia/NZ Points of View Reference Centre 40 89
Australia/NZ Reference Centre 146 474
Australian History, Ancient & Modern Stats not available
Australian Public Affairs Information Service 42 160
Bloom’s Literary Reference Online 9/10-7/11 108 1064
Books and Authors 13 65
Company 360 Stats not available
Consumer Health Complete 95 523
Electric Library Not available 544
Britannica Online Not available 1455
Good Reading Online 110 2079
Database Total Logins
Total Searches
GreenFILE 64 535
Health Reference Centre 9/10 – 7/11 84 127
Literary Reference Centre Plus 58 339
Masterfile Premier 61 193
Modern World History Online 9/10 – 7/11 168 337
Novelist Plus 428 2238
Oxford Reference Online 53 4016
Points of View Reference Centre 65 566
Science Online 9/10 – 7/11 67 142
Science Reference Centre 76 256
Standards Australia Online 7847 Not available
Today’s Science 9/10 – 7/11 26 217
Who Else Writes Like…? 94 Not available
World Geography and Culture Online 9/10-7/11 161 143
NextReads – email service• 214 subscribers
– 24 subscribers in past year• 186 newsletters sent
– 11,253 recipients– 5,680 views (50.5%)– 428 clicks
Most clicked book link – The Help by Kathryn Stockett
Social MediaSocial Media
Twitter real-time updates2010/2011
@mosmancouncil – 708 tweets– 1,368 followers (approx 1.25 retweets / day)– added to 74 lists
@mosmanlibrary– 585 tweets– 645 followers (approx 0.9 retweets / day)– added to 56 lists
@mosmancouncil
YouTube2010/2011
youtube.com/user/mosmancouncil
– 9,713 views (+223%)3,005 views in 2009/2011
– 33 videos uploaded20 videos produced by Council staff
YouTube Top 101. What Makes Us Tick? Hugh Mackay at Mosman Library (925)2. Justice Crew @ Beat the Blues (845)3. Mosman Library: how to renew your items online (641)4. The Making of Our Digital Nation: Rose Holley at Mosman Library (534)5. Errol, Fidel and the Cuban Rebel Girls: Boyd Anderson at Mosman Librar
y (525)
6. 2010 Mosman Art Prize winners talk about their work (476)7. The shark net comes down (466)8. Why Men Are Necessary: Richard Glover at Mosman Library (437)9. BOXWORLD (398)10. A Friend to Mosman (340)
(Views in 2010/2011 in brackets)
YouTube
YouTube
Flickr photos2010/2011
flickr.com/photos/mosmancouncil
– 450 photos uploaded– 65,000 views
flickr.com/photos/mosmanlibrary– 400 photos uploaded– 60,000 views
(approx. figures only)
digital editions
Issuu digital editionsas at 30 June 2011
http://issuu.com/mosmancouncil
– 24 publications– 26,000 unique pageviews– 5,700 readers
Issuu digital editionsas at 30 June 2011
Most viewed publications:
1. 24/7 Youth Film Festival - info for participants (1050)2. Mosman News - Military Road Facelift - May 2011 (989)3. Library News & Views - Summer 2010/2011 (631)4. Library News & Views - Autumn 2011 (517)5. Draft MOSPLAN 2011-2021 (253)6. Over 55s Newsletter - June/July 2011 (250)
(Number of readers in brackets)
Questions? Comments?email [email protected]
Image source: XKCD web comic