Download - Mta social media presentation 2014a
Social Media Demographics and Usage Stats
Ray Hydrick – Digital Sales Manager, AL.com
What is Social Media?
Word of Mouth – but FASTER!
Social media marketing can help with a number of goals,
such as:
• Drive Website traffic
• Generate Conversions
• Expand Brand awareness
• Creating a brand identity and positive brand association
• Communicate and Interact with Key Audiences
Why is Social Media Important to you?
Two Types of Users on Social Media:
Creators:46% of adult internet users
post original photos or videos online that they
themselves have created.
Curators:41% of adult internet users take photos or
videos that they have found online and repost
them on sites designed for sharing images with many
people.
So, Which Platform is Right for you?
Actually, the best practice is to use as many as you can but
focus on the big three or four platforms.
Who’s Winning the Traffic Battle?
Facebook is certainly winning, but Instagram is growing fast
Let’s Not Forget YouTube.
• Over 6 billion hours of video are watched each month
• 100 hours of video are uploaded to YouTube every minute
Let’s Talk Demographics:
Not surprising at
all
Fastest growing segment, so why is Grandma on
Facebook?
So, why is Grandma on Facebook?
Grandma Likes This
Let’s Talk Demographics:
Let’s Talk Demographics:Facebook:Men: 66%Women: 76%
Twitter:Men: 17%Women: 18%
Instagram:Men: 15%Women: 20%
Facebook:18-29: 84%30-49: 76%50-64: 60%65+: 45%
Twitter:18-29: 31%30-49: 19%50-64: 9%65+: 5%
Instagram:18-29: 37%30-49: 18%50-64: 6%65+: 1%
Facebook:$30K/ yr: 76%$30-$49k: 76%$50 - $74K: 68%$75K+: 69%
Twitter:$30K/ yr: 17%$30-$49k: 18%$50 - $74K: 15%$75K+: 19%
Instagram:$30K/ yr: 18%$30-$49k: 20%$50 - $74K: 15%$75K+: 16%
Let’s Talk Demographics:Facebook:Men: 66%Women: 76%
Twitter:Men: 17%Women: 18%
Instagram:Men: 15%Women: 20%
Facebook:18-29: 84%30-49: 76%50-64: 60%65+: 45%
Twitter:18-29: 31%30-49: 19%50-64: 9%65+: 5%
Instagram:18-29: 37%30-49: 18%50-64: 6%65+: 1%
Facebook:$30K/ yr: 76%$30-$49k: 76%$50 - $74K: 68%$75K+: 69%
Twitter:$30K/ yr: 17%$30-$49k: 18%$50 - $74K: 15%$75K+: 19%
Instagram:$30K/ yr: 18%$30-$49k: 20%$50 - $74K: 15%$75K+: 16%
Let’s Talk Demographics:Facebook:Men: 66%Women: 76%
Twitter:Men: 17%Women: 18%
Instagram:Men: 15%Women: 20%
Facebook:18-29: 84%30-49: 76%50-64: 60%65+: 45%
Twitter:18-29: 31%30-49: 19%50-64: 9%65+: 5%
Instagram:18-29: 37%30-49: 18%50-64: 6%65+: 1%
Facebook:$30K/ yr: 76%$30-$49k: 76%$50 - $74K: 68%$75K+: 69%
Twitter:$30K/ yr: 17%$30-$49k: 18%$50 - $74K: 15%$75K+: 19%
Instagram:$30K/ yr: 18%$30-$49k: 20%$50 - $74K: 15%$75K+: 16%
Let’s Talk Demographics:Facebook:Men: 66%Women: 76%
Twitter:Men: 17%Women: 18%
Instagram:Men: 15%Women: 20%
Facebook:18-29: 84%30-49: 76%50-64: 60%65+: 45%
Twitter:18-29: 31%30-49: 19%50-64: 9%65+: 5%
Instagram:18-29: 37%30-49: 18%50-64: 6%65+: 1%
Facebook:$30K/ yr: 76%$30-$49k: 76%$50 - $74K: 68%$75K+: 69%
Twitter:$30K/ yr: 17%$30-$49k: 18%$50 - $74K: 15%$75K+: 19%
Instagram:$30K/ yr: 18%$30-$49k: 20%$50 - $74K: 15%$75K+: 16%
How Social Media Influences Travelers:
How Social Media Influences Travelers:
“92% of respondents reported that a positive recommendation from a
friend,family member, or someone they trust is the biggest influence on whether they buy a product or
service.” ― Paul M. Rand
How Social Media Influences Travelers:
Life Activities on Social Media
16% of people 16% of people search for search for
travel from…travel from…
The Bathroom!!!The Bathroom!!!
Messages are Different on each Platform
3,400 likes
1,200 comments
Use Engaging Posts vs Announcements
Visual Communication:
We process visual images 60,000 times faster than
text
Use Photos and Videos
Find a local photographer and give them credit for any pics they can
share
Use Photos and Videos
Embrace Social Media
Trends – use
#hashtags for things like #TBT
(Throw Back
Thursdays)
Utilize #Hashtags Often
Be creative in writing
your posts. This post isn’t just a picture of the beach,
but a challenge to visitors.
Be Creative
Write your posts as if
you’re having a
conversation with your
visitors
Be Creative
Be Creative
Most of All…
Make It Fun.
#Thank You