Download - MTV Social Media Analysis Q4 2015
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MTVon Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of MTV FB
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MTV: Social Media Report
This report looks at how
MTVperformed on social media between
October 1st – December 31st, 2015
![Page 3: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/3.jpg)
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![Page 4: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/4.jpg)
Analysis of
MTVFacebook Page
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
48,425,753 344,441 .72%United
States
Mostly Young, Female and
Attached.
MTV
![Page 6: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/6.jpg)
Engagement Score
52
Total Posts
6,474
Total Likes
28,176,014
Total Comments
926,220
Total Shares
1,562,774
BRAND POSTS
Brand Overview
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47,800K
47,900K
48,000K
48,100K
48,200K
48,300K
48,400K
48,500K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
48,425,753
New Fans
344,441
![Page 8: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/8.jpg)
Engagement
0
250
500
MTV had an average engagement score of 52 and a highest of 344.
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Community Analysis
MTV fans are mostly Young, Female and Attached. MTV fans are largely from United States followed by Mexico.
Fan Demographics Distribution of Fans
13%
87%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 2,000K 4,000K 6,000K 8,000K 10,000K
United States
Mexico
India
Brazil
Indonesia
Philippines
Italy
Argentina
Colombia
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0
20
40
60
80
100
120
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
new 256
Justin Bieber 231
one 208
via 144
Drake 128
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0%
100%
Brand Participation Brand Non Participation
84%
6%
10%
Posititve Negative Neutral
Brand Posts - Engagement
MTV responded to 6 conversations generated by the 6,474 Posts they published.
MTV receives more positive than negative vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
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Most Engaging Brand Posts
18-NOV-15, WED 3:48PM
Everything you know about Thanksgiving is wrong ft. Franchesca "Chescaleigh" Ramsey.
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 34,396 4,302 158,69
8
Positive
23-OCT-15, FRI 8:58AM
This is not a drill. It's a Harry Potter sequel!!!
14-NOV-15, SAT 12:04PM
MTV updated their profile picture.
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
928 64,614 10,604 25,033 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
925 341,193 1,198 1,491 Positive
NO IMAGE NO IMAGE NO IMAGE
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Brand Posts - Analysis
Brand Post Types Days of the week
0 1000 2000 3000 4000 5000 6000 7000
0 50 100 150 200
Links
Videos
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 200 400 600 800 1000 1200
0 20 40 60 80
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
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Campaign Intel
0 5 10 15
0 20 40 60
Deadpool
The Hunger Games:Mockingjay Part 2
Trans AwarenessWeek
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20 25
0 50 100 150 200
Deadpool
The Hunger Games:Mockingjay Part 2
Trans AwarenessWeek
Number of Posts
Engagement Score
Engagement Score Number of Posts
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Analysis of
MTVTwitter Account
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
13,262,562 289,371 2.23% United States
MTV@MTV
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Engagement Score
75
Total Proactive Tweets
2,826
Retweets Total
1,919
Replies Total
5,064
Favorites Total
1,796,044
Total Mention
87,942
Total Retweets
985,152
Response Rate (%)
5.39%
Average Reply Time (mins)
13
BRAND TWEETS USER TWEETS
Brand Overview
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12,800K
12,850K
12,900K
12,950K
13,000K
13,050K
13,100K
13,150K
13,200K
13,250K
13,300K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
13,262,562
New Followers
289,371
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32K
32K
32K
32K
32K
32K
32K
32K
32K
32K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
31,984
New Followees
48
![Page 20: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/20.jpg)
Engagement
0
250
500
750
MTV had an average engagement score of 75 and a highest of 583.
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0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
2826 1919
![Page 22: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/22.jpg)
RT & favorite to vote @troyesivan for #EMA Artist On The Rise! See
who's in the lead: https://t.co/..
20-Oct-15, Tue 03:00PM
ENGMT. FAV. REPLIES RETWEETS
999 32,942 1,540 32,243
Top Engaging Tweets
Will I ever get over @JustinBieber + @Halsey's performance of
#TheFeeling? (No.) https://t.co/nBDdh..
RT & favorite to vote @Halsey for #EMA Artist On The Rise! See who's in
the lead: https://t.co/gHup..
18-Nov-15, Wed 04:01PM
ENGMT. FAV. REPLIES RETWEETS
998 40,842 632 26,989
20-Oct-15, Tue 03:00PM
ENGMT. FAV. REPLIES RETWEETS
998 26,270 391 28,577
NO IMAGE NO IMAGE NO IMAGE
![Page 23: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/23.jpg)
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 500 1000 1500 2000 2500 3000
0 10 20 30 40 50 60 70 80 90 100
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
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0 100 200 300 400 500 600
0 5000 10000 15000 20000 25000 30000 35000 40000 45000
#ema*
#mtvema*
#findingcarter*
#amas*
#mtvhomecoming*
#teenwolf*
#mtvbestof2015*
#ultimatefanexperience*
#starwars*
#madeintheam*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
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0
2000
4000
6000
8000
10000
12000
14000
16000
18000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
ema mtvema findingcarter amas mtvhomecoming
Spread of Hashtags by day
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0 100 200 300 400 500 600 700 800
#mtvbestof2015*
#mtvhomecoming*
#amas*
#ultimatefanexperience*
#teenwolf*
#madeintheam*
#mtvema*
#ema*
#findingcarter*
#starwars*
Engagement Score
Hashtags - Engagement
![Page 27: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/27.jpg)
Average Response Rate : 5.39%
0
500
1000
1500
2000
2500
3000
3500
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
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Average Reply Time : 13 minutes
0
100
200
300
400
500
600
700
800
900
1000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
![Page 29: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/29.jpg)
Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
![Page 30: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/30.jpg)
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
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0
1000
2000
3000
4000
5000
6000
7000
8000
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
![Page 32: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/32.jpg)
Total number of Retweets : 985,152
-10,000
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
![Page 33: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/33.jpg)
Total number of Mentions: 87,942
-500
0
500
1,000
1,500
2,000
2,500
3,000
3,500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
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Influencers
Name Followers Tweets
Justin Bieber 76,891,652 2
Demi Lovato 34,765,922 2
One Direction 27,639,767 1
Miley Ray Cyrus 27,480,002 7
David Guetta 19,690,735 1
TOP 5 INFLUENCERS
![Page 35: MTV Social Media Analysis Q4 2015](https://reader034.vdocument.in/reader034/viewer/2022042723/58f322801a28ab7e6e8b460b/html5/thumbnails/35.jpg)
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