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Multi-Channel Digital DistributionJP Virtanen, Board member of URHOtv, partner in Avaus Consulting
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2010 FIFA World Cup S tarts Today(URHO webTV code 7195501 for all games)
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Finnish Pay-TV penetration is only 30%
The Pay TV penetration in Finland is low and provides for significant
growth opportunities for URHOtv
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Norway Sweden FinlandGDP per Capita (K EUR) 54,9 32,5 30,3TV Households (MM) 2 4,5 2,3Average TV Viewing per day (min) 154 166 177
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Half of households have cable TV
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K Households (HH)
*An estimated 100 k HH does not have TV
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Finnish pay-TV market is in turmoilMajor changes during last 12 months
1. URHOtv entered into the market
2. Nelonen lauched Nelonen Sport Pro and closed down free channel Urheilukanava
3. Boxer acquired a majority stake in PlusTV
4. Sonera lauched its IPTV service Sonera KotiTV
5. URHOtv and Sonera into close partnership with URHO Total
6. Sanoma sold Welho to DNA
7. Canal+ sales and marketing to MTV3
8. Telenor Group acquired a 35 per cent stake in C More Entertainment
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TV programs are distributed through internet
in the future (IPTV and WebTV)
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Over 1 million players (pros and amateurs)
Over 1,5 million audience
URHOtv target groups
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Background of URHOtv
§ SM-liiga TV right is one of the most valuable TV rights in Finnish TV market
§ C More had to sell SM-liiga’s payTV rights when TV4 acquired C More in 2008
URHOtv is owned by Peter Ekelund who has long experience from pay-tv business and sport rights
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First 12 months of URHOtv
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URHOtv distribution
Canal Digital
E lisa, S onera, DNA, Welho
URHO Playwww.urhotv.fi
URHO Total inTeliaS onera’s IPTV
PlusTV (mini-lcense 8 hours/week)
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URHO TOTAL by Sonera
All SM-Liiga games*
All Veikkaus-liiga games
YOU CHOOSE WHICH GAME TO WATCH!
* Except S M-liiga finals and part of semi-finals
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Thank you!