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How to influence your clientsthrough a multichannel strategy
Sebastián MañanaPartner at AXIS CORPORATETravel & Tourism Head
@axiscorporate
![Page 2: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate](https://reader036.vdocument.in/reader036/viewer/2022070302/5477154cb4af9ff1248b4af4/html5/thumbnails/2.jpg)
Cruises Summit 2013
How to influence your clientsthrough a multichannel strategy
Sebastián MañanaPartner at AXIS CORPORATETravel & Tourism Head
@axiscorporate
![Page 3: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate](https://reader036.vdocument.in/reader036/viewer/2022070302/5477154cb4af9ff1248b4af4/html5/thumbnails/3.jpg)
Learn and influence
Traveler profile is the key factor
![Page 4: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate](https://reader036.vdocument.in/reader036/viewer/2022070302/5477154cb4af9ff1248b4af4/html5/thumbnails/4.jpg)
Be present!
Learn and influence
![Page 5: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate](https://reader036.vdocument.in/reader036/viewer/2022070302/5477154cb4af9ff1248b4af4/html5/thumbnails/5.jpg)
Be present!
Learn and influence
![Page 6: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate](https://reader036.vdocument.in/reader036/viewer/2022070302/5477154cb4af9ff1248b4af4/html5/thumbnails/6.jpg)
Be present!
Learn and influence
![Page 7: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate](https://reader036.vdocument.in/reader036/viewer/2022070302/5477154cb4af9ff1248b4af4/html5/thumbnails/7.jpg)
Be present!
Learn and influence
![Page 8: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate](https://reader036.vdocument.in/reader036/viewer/2022070302/5477154cb4af9ff1248b4af4/html5/thumbnails/8.jpg)
Be present!
Learn and influence
![Page 9: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate](https://reader036.vdocument.in/reader036/viewer/2022070302/5477154cb4af9ff1248b4af4/html5/thumbnails/9.jpg)
Agile, secure and aligned
Customer Experience
![Page 10: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate](https://reader036.vdocument.in/reader036/viewer/2022070302/5477154cb4af9ff1248b4af4/html5/thumbnails/10.jpg)
Communication channel
Customer Experience
![Page 11: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate](https://reader036.vdocument.in/reader036/viewer/2022070302/5477154cb4af9ff1248b4af4/html5/thumbnails/11.jpg)
Small details count!
Customer Experience
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A mistake is an opportunity
Customer Experience
![Page 13: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate](https://reader036.vdocument.in/reader036/viewer/2022070302/5477154cb4af9ff1248b4af4/html5/thumbnails/13.jpg)
Use technology to sell more
Continue learning
![Page 14: MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate](https://reader036.vdocument.in/reader036/viewer/2022070302/5477154cb4af9ff1248b4af4/html5/thumbnails/14.jpg)
Up-selling and Cross-selling
Continue learning
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Keep in contact with customers
Customer engagement
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Loyalty Program
Customer engagement
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You are around the world
Customer engagement
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Customer influence cycle
Be present
Have a good reputation
Influence on the process
of choice
Continue learning
Offer great Customer
Experience
Get customer engagement
An engaged customer
means new clients
Learn from your clients
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THANK YOU!
Axis Corporate provides professional management-consulting services focused on driving transformation that helps companies achieve flexibility and excellence in their business, whether in local or international markets.
www.axiscorporate.com
Sebastián MañanaPartner
[email protected]. 902 547 444
Barcelona · Madrid · Shanghai · São Paulo · London · Boston · Frankfurt