viva partnershipabout us
viva partnership inc3227 NE 2nd AvenueMiami, FL 33137USATel: 305-576-6007www.vivamia.com
viva media8207 Callaghan Rd., Suite 200San Antonio, TX 78230USATel: 210-949-1710
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• Full service Multicultural Marketing agency– Extensive experience in the U.S. Hispanic consumer
market
• What sets viva apart– Profound understanding of the various ethnicities,
language proficiencies, geographical and generational differences, and cultural variances
– Significant experience in retail, beer & spirits, health & beauty, CPG, financial and automotive categories
• 16 years in business• Offices in Miami and San Antonio
viva fast facts
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• Experts in brand insight generation.• Minority owned, certified and managed.• Independently owned and operated. • A proud member of ICOM for over 10 years
A mid-size agency where partners & senior staff are highly involved in ensuring the success of our clients.
viva fast facts
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A Sampling of Our Brand Experience
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• Brand Insight Generation & Strategy• Creative and Production• Interactive Strategy/Digital Marketing• Consumer Promotions• Direct Marketing• Community and Public Relations• Media Planning & Buying• Grass Roots Marketing• Consumer Market Research• Shopper Marketing
agency services
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Copyright 2013 viva partnership. All rights reserved. CONFIDENTIAL
8
US Hispanics = Opportunity
Hispanics make up over 16.3% of the U.S
population totaling 51.5+ Million!
That’s more than the population of Canada,Norway, Iceland, Ireland… COMBINED!
Latinos account for half of US populationgrowth since 2000.
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9
US Hispanics = Future Opportunity
Today, 1 of every 4 kids is Hispanic
Source: Adage/Census 2010
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10
Almost 80% U.S. Hispanics in just 8 States
Source: Census 2010, Pew Hispanic Research Center
SF31%
MIA51%
NY27%
CHI28%
DAL36%
HOU43%
PHX38%
DEN27%
LA55%
Hispanic Share of Adult 18-34 Population
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Top Six US Hispanic DMA’s
Source: Census 210, Pew Hispanic Research Center
Hispanic growth over index total population growth
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12
Hispanic Opportunity : Household
More People / Household
With More ChildrenOf Hispanic moms live withchildren 3+ children in householdvs. 23% for Non – Hispanics.29%
Average number of people in the household vs. 4.1 for Non – Hispanics.4.3
Source: Simmons NCS/NHCS, Spring 2012 FY – Pop. Based on Women 18+ who are parent guardians of a child with one or more children in household
Communicating andMarketing to Hispanics
Language & Culture
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Relevance is Key
• Now and in the Future:• Hispanic marketing will evolve from
a language-focused approach to acultural/language approach.
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Hispanic Day of Bad Luck, “martes 13”
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Hispanic Cats have only “7 vidas”
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