Download - Multiplatform & Multiscreen Ecosystem
+
MULTIPLATFORMECOSYSTEM
2
A PRESENTATION BY BERTRAM GUGEL@digitalerfilm
3
4
5
6
Is it just me?
7{c} by Adriana Márquez Acosta. http://immrsefron.tumblr.com/post/26441105398/watching-my-favorite-serie-with-my-baby-boy
„watching my favorite serie with my baby boy“
8{c} by robbies365of25 http://robbies365of25.tumblr.com/post/33926318316/022-home-sweet-home-watching-kids-on-the-slope
„Home sweet home. Watching Kids on the Slope on Hulu while I’m editing them wedding pics. Still needs to be edited btw haha“
9CC by Chris Pirillo http://www.flickr.com/photos/lockergnome/8151419893/
10CC by Scott Macklin www.mcdm.uw.edu http://www.flickr.com/photos/50865813@N06/6878930546/
11
4 Macs
2 Smartphones
2 Streaming Boxes
271 Webservices
94 Apps
1 Screen
12
It‘s a fragmented ecosystem!
Filme
Web Tablet SmartphoneiPhoneiPadMac/PCApple TV (Smart)TV
non Fiktionale Formate
Fernseh-publizistikSerien Nachrichten Sport Online Originals
VideoloadSony Video
UnlimitediTunes Spiegel.TVVideociety BILD.de YouTube MyVideoDailymeTV Maxdome Media-
theken mySpass
14
How do users cope?
Print TV Mobile
TV +Discover
Interact
Manage Consume Share
PC TV Mobile
+
PC TV Mobile
Discover
+InteractManage
Consume
Share
PC TV Mobile
+Discover
We have adapted our personalization algorithms to this new scenario in such a way that now 75% of what people watch is from some sort of recommendation.
– Xavier Amatriain, Netflix
20
Promotes Movies
Content
Actor
Producer
Power is shifting
TV Station
PC TV Mobile
+Manage
23Photo: Tom Borowski | http://www.flickr.com/photos/tomborowski/6282761153/in/photostream CC-BY
BiggestScreen
BestAudio Setup
24
Just one voice command away
Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/
3x viewing time
The new bedchamber TV
>40% Mobile Traffic
What's going to kill movies and TV is what's already killing them: better ways to entertain people.
– Paul Graham, Y-Combinator
In the US the top apps are already bringing 20 hours per month. That’s huge, and it’s just the beginning.
– Nick Dorra, Rovio
One TV Episode/Day
New distribution means ...600M
Devices
PC TV Mobile
+Consume
30
TV
274min 44min 65min 15min 3min
More platforms – more usage?
Press Pause Play
<
Multiplatform approach
33
660k Video Views on YouTube
145k Views of „reupload“
415k Views on Vimeo
#65 on iTunes Toplist
By the numbersPressPausePlay
+100%
vs.RTL Aktuell 18:45 / 03.02.
1,9
1,73M Unique Video Users in 30 Days
1,94M Viewers in 15 Minutes
Quellen: Comescore Nov. 2008 / AGF
Reach on the Net.
KULTUR
MUSIK
GOSSIP
Vergnügen
Inland
Info
InfoInfo
Info
Politik
Info
Info
Genuss
Wirtschaft
Genuss
Info
Vergnügen
Info
Info
Info
Unterhaltung
Unterhaltung
Emotion
Emotion
Info
Info
35
Inszenierung
ENTERTAINMENT
NACHRICHTEN
View
s
Music Videos, Entertainment, Comedy, ...
News
What‘s your content?
36
Give users something to consume ...
0
7.000.000
14.000.000
21.000.000
28.000.000
PietSmittie
Gronkh
YTITTY
MovieManiacsDE
DieAussenseiter
Julie
nsBlog
vipmagazin
www16barsde
albertoson
coldmirror
Archiv ViewsUpload Views
37
... Facebook & YouTube are the new Satellite and Cable Providers.
http://trends.builtwith.com/media/YouTube
GuaranteedReach!
PC TV Mobile
+Interact
39Foto: almost witty http://www.flickr.com/photos/badlydubbedboy/69097713/ CC-Licence
SparksConversations
40
Interaction happens ...
3m
50cm
10cm
InteractiveTV
57% Check Emails
45% use an App
44% use Social Networks
44% surf the Web
... with other services!
XBox SmartGlass
Helps users!
PC TV Mobile
+
Share
44Foto: lowjumpingfrog | http://www.flickr.com/photos/jenorton/5647856557/ CC-BY
Light campfires!
45
If there‘s an audience Ellen is there!
TV
http://images.wikia.com/muppet/images/b/b6/EllenDegeneres-Kermit-(2011-11-09).jpg
2,7M Zuschauer
23,2M Follower
7M Abonnenten 11,1M Fans
46https://www.youtube.com/watch?v=WUhoo3mcWEU https://www.youtube.com/watch?v=VKvvkrMWcno https://www.youtube.com/watch?v=Yb6Nd21p-Gg
10.000 Videos on YouTube
47
>2,2 Bn Views on YouTube!
Season 9
11/2010 05/2011 11/2011 05/2012
6.862.908
22.913.411
75.021.537
106.105.467
48
From Audience to Users!
Follower
Subscriber
Likes
PC TV Mobile
+
Restart
Foto: Wayan Vota http://www.flickr.com/photos/dcmetroblogger/6574651159/
Collaborative storytelling and filmmaking will do to Hollywood what Wikipedia did to Encyclopedia Britannica
– Jimmy Wales, Wikipedia
Foto: flickingerbrad http://www.flickr.com/photos/56155476@N08/6659994609/
Think about different usage scenarios.
Foto: Robert Couse-Baker http://www.flickr.com/photos/29233640@N07/6042255383/6042255383_0a6733bcd6_o.jpg
Think about new jobs to be done.
Foto: hammershaug http://www.flickr.com/photos/hammershaug/4835259477/
Think about a new context.
54
+
Audience Development
55
tvhackday.com