Transcript
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Stratégie digitale au musée: besoin, tendances, défis

Digital strategy in museums: need, trends, challenges

Conxa Rodà @innova2Museu Nacional d’Art de Catalunya, Barcelona

http://vangoyourself.com/vango/evening-lecture-hendrik-jacobus-scholten-1824-1907-vangod-by-zagrebeuropeanaday

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MUSEUM AS A CONNECTOR

Content

Knowledge

Connect

Audiences

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Museum Connection Strategy (Digital or not)

make collections more accessible attract new audiences improve the experience of the visit encourage learning and creativity create community give visibility to scientific work

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Please, take a photo!

Museu Nacional d’Art de Catalunya, Barcelona

Social uses change

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Cross- Digital Dimension

“Digital will need to become a dimension

of everything the museum does”

Tate Digital Strategy 2013-15

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“Technology is not the thing.

It’s what it enables”

Pam GrossmanStanford University,

Centre to Support Excellence in Teaching

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Mission: Museums and Education

Connect

creativityanalysis

students / users

knowledgeobservation

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Concepts as Connectors

Art Museum, North Carolina, US http://artnc.org/

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#thyssen140

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BLOGS

Connect-community-museums-staff

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Our visitor is mobile

and our content?

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Storytelling

• Are we explaining what the audience want to know?

• The works: plenty of stories to tell.

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http://collections.vam.ac.uk/crowdsourcing/

Online Collections

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http://vangoyourself.com: connecting Art to People through scenification (and sharing)

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Out of the box: collaborative platforms

Wikipedia Google Art project

Europeana

Collections/Content

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Partage Plus Project= 75.000 works of Art Nouveau

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Museums and Wikipedia

Make available the maximum amount of knowledge

to the maximum number of people

with the best quality possible

Shared goal

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Museu Nacional d’Art de Catalunya_Google Art Project. Frontal Seu d’Urgell, s. XII

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web

Open Content

Social Media

Online Collection

e-Publishing

Interactive Museography

Mobile

Online/onsiteIntegration

CooperativeMind/Tools

Training

Digital Strategy Mapfor Museums

e-Marketing

© Conxa Rodà, 2012

Education

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web

Open Content

Content release under -Creative CommonsPublic DomainLinked Open DataCrowdsourcingWikipediaEuropeanaGoogle Art ProjectArt BabbleArt FinderOpen peer Review

Social Media

Online Collection

e-Publishing

Interactive Museography

Mobile

Online/onsiteIntegration

DigitizationVisualisationSocial tagging

Augmented RealityMultitouch tablesMultimedia LabMultimedia guide, wearablesAccessibilityVisitors’ participation

web 2.0BlogCommunitySharingCo-creation

AppsMobile webMobile toursGamificationGeolocationm-commercem-learningQR, NFC, iBeacons

CooperativeMind/Tools

Training

Digital Strategy Mapfor Museums

Digital Networking Internal Wikis Cloud

Working methodsCross-departmental collab.Digital proficiencyDigital preservationAnalytics

Institutional Web------Virtual toursMultimedia gallery Virtual classroomOnline LibraryDigital ArchiveAccessibility (WAI)e-PressSstreamingPodcastsSEO/analytics

Digital Projects

Net-artVirtual ExhibitsCollective data mining

e-Marketing

MembershipTicketingShopHiring spacesFundinge-mailing

© Conxa Rodà, 2012

Multichannel Visitors’ engagement

Education

e-LearningEdu-projectsGames

Scholarly cataloguesE-booksMagazinesEducational materialAnnual reportsPrint-on-demand

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Our Museum main digital projects The Online Collection

The Website redesign

Social Media

Mobile

Open content

Interactive + multimedia museography

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www.museunacional.cat: the new website

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7 Museum Trends

Mobile everywhere User-centered, co-creation Content strategy, audiovisual Integration of Digital Assets eLearning / MOOCs Augmented reality, 3D printing,

gamification, wearables Open Content

Photo: Thinkstock

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Free, accessible, open Knowledge is the public’s right and a museum’s dutyFree, accessible, open Knowledge is the public’s right and a museum’s duty

Free, accessible, OPEN Knowledge is the public’s

right and a museum’s duty

@innova2

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Open Data sharing

www.ght.org.uk/userfiles/image/webgeneral/medical-records-shelf.jpg

www.asifocus.com/wp-content/uploads/2011/11/data-sharing.jpg

Virtuous circle of Open: using + sharing + reusing data = heritage more available

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Biggest Challenge

MY precious...

Overcoming resistances to open data

for public use & reuse

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Thank you, Merci Gracias, Gràcies!

Conxa Rodà @innova2 Museu Nacional d’Art de Catalunya www.museunacional.cat

#ICOFOM14 Université Sorbonne

Paris, June 6 2014


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