Download - Museums best practices
Michela Michilli Stockolm 11 June 2001 1
Museums best practices
Michela Michilli Stockolm 11 June 2001 2
Perspective and methodology of the analysis
Qualitative rather than quantitative
Major aspects analysed: interactivity with the user direct and easy navigation Tailored content (focusing on the quality
and functionality of the content)
Michela Michilli Stockolm 11 June 2001 3
Market value of public on-line cultural services
keys to success for on line user-oriented services :tailored content (focusing on the quality and functionality of content, for specific groups of users)
interactivity (user involvement and participation)
community (targeting interests specific audiences and promoting communication and exchange of information)
joined up services (add additional integrated services to enhance users satisfactions and fostering loyalty to the web site)
( Source “Creating e-Value” August 2000- DCMS)
Michela Michilli Stockolm 11 June 2001 4
Cultural institutions and the WWW
Publish Interact Transact IntegrateWebcasting
Collection
Contextualised Information
News/Current Information
Structured/
dynamic Information
Static pages
Personalisation Engines
Searchable Dbs
Educational resources
Discussion Forum
Online Forms
Feedback/Enquiries
Search function
Email Contact
Pay-per-view
Licensing/
Subscription
Ticketing
Online Shop
Membership/
Donation
Within organisation
With other organisations
With Intermediaries
With end-users
Michela Michilli Stockolm 11 June 2001 5
“Publishing” museums web sites: just a few examples
USA:The Museum of modern art ; http://www.moma.org
Italy:Istituto e Museo di Storia della Scienza di Firenze http://galileo.imss.firenze.it
Museo della Scienza e tecnica “Leonardo da Vinci” di Milano http://www.museoscienza.org/
……
Michela Michilli Stockolm 11 June 2001 6
“Interactive” museums web sites: just a few examples
USA:The Metropolitan Museum of Modern Art ; http://www.metmuseum.org
France:Musée du Louvre (educational section) http://www.louvre.edu
……
Michela Michilli Stockolm 11 June 2001 7
MOMA home page
Michela Michilli Stockolm 11 June 2001 8
MOMA web site: main features
Excellent features : Easy and direct navigationBig collection and many online exhibitionseducational resourcese-commerce applications of its store
Not Excellent features : No search through the collectionOnly in English
Michela Michilli Stockolm 11 June 2001 9
Museo scienza e tecnica Leonardo da Vinci
Michela Michilli Stockolm 11 June 2001 10
Museo Leonardo da Vinci web site: main features
Excellent features : Virtual navigation with some interactive features Easy navigation Some interesting educational resources Multilingual site (Italian, English and French) Agreement with Amazon for on-line purchase of related
publications Useful international links
Not Excellent features : Interactivity could be enhanced: only mailing list and virtual tour No searchable database
Michela Michilli Stockolm 11 June 2001 11
Istituto e Museo di storia della scienza di Firenze
Michela Michilli Stockolm 11 June 2001 12
IMSS web site: main features
Excellent features : Good integration of a thematic museum and its library Searchable database for the Library Thematic online exhibitions in the museum section Experimentation of wap services
Not Excellent features : Weak Interactivity Library section is only in Italian NO searchable database in the museum section
Michela Michilli Stockolm 11 June 2001 13
Metropolitan
Michela Michilli Stockolm 11 June 2001 14
Metropolitan web site: main features
Excellent features : Strong interaction with the user ( sense of community): “my met calendar”, “my met gallery”…Thematic access and search functionalities to a big collectione-commerce applications of its store
Not Excellent features : Only in English No on-line access for physically impaired
Michela Michilli Stockolm 11 June 2001 15
Louvre.edu
Michela Michilli Stockolm 11 June 2001 16
Louvre.edu web site: main features
Excellent features : Easy and captivating navigation Thematic Access and search functionalities to a big
collection Good quality of text and tales related to an author Interactive tool that allows user to publish his/her own final
product
Not Excellent features : Only in French Relatively slow
Michela Michilli Stockolm 11 June 2001 17
Conclusions
Regnet should become a reference for
Interactive and transactive web sites/portals Regnet community ( personalised e-mails, “regnet
calendars” or “regnet” wish list
Networking model: partnership with different stakeholders (clear licensing agreement)