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Music
Mark Verdegaal – VodafoneProduct Manager Internet Services
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Vodafone Music
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Online & Mobile full track mp3 Shop
Monthly 10 Track Bundle at € 5,-
PC & Mac player, sync to phone
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95% of tracks are distributed ‘for free’
Whole generations have never paid for music
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Ongoing Discussions
Strike 3, you’re OUT
http://www.mobilemonday.nl/talks/rick-falkvinge-copyright-industries-vs-civil-liberties/
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Will history repeat itself?
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How to compete with free?
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11http://www.economist.com/node/17199460#footnote1
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People want to collect and own their music
Laggards
Early & Late Majority
Early adopters & Innovators
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Connect with Fans + Reason to Buy = the Business Model
Concert tickets
Virus Free
High Quality
Smart & Fair Pricing
DRM Free
Seamless Sync across all devices
Ingest current collection/playlists
Smart playlists
Organise & Manage Collection
Build/ Integrate Social Networks
Caching
Set your Brand create Emotion
Cloud service Easy payment
Personalise the service
Awesome hardware
Awesome hardware
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