Download - Music streaming service mkt 618
SpotifyLili MarchakAyshwarya BalasubramanianKaren FernandezMandi GonzalezAmy Afonso
Meet Daniel Eks, Founder of Spotify
● essentially became savior of the musical industry
● one of the first to campaign for legal, licensed music streaming
● early adopter status established Spotify as one of the top streaming services
Spotify’s main
Competition
● Spotify users skew young (29 & younger)
● 26% users pay for premium services
● Highest listening peak between 6PM & 7 PM
Fun Facts
Decision Problem:How can Spotify improve its user
experience when compared to competing services?
Research Questions● What are the most popular music streaming
services? Why?● What’s the context in which people use these
music streaming services?● What aspects are users satisfied and dissatisfied
with?● Which Spotify features are the most used?● What features aren’t available on Spotify that users
would like to see?
Data Analysis & Findings
Our survey received82 valid responses
● open for 17 days● 105 total responses● received 47 open-ended
questions for data interpretation
Finding 1:Users are ambivalent with seeing what their friends are listening to
1 = Strongly Agree, 5 = Strongly Disagree
Finding 2: Most Spotify users stream
music from home and discovered Spotify from a friend’s recommendation
Finding 3: Users want a more
diverse music database
Recommendations● Voice Commands for search & music
player interactions● Improve the social aspect of the overall
experience● Improve the home listening experience
by exploring smart home technology
Limitations
● Not enough data for certain competitors● Researcher error (oops)● Heavy Ann Arbor influence
Any questions?Thank you!