SOUNDBITES FROMNATIONAL RESTAURANT ASSOCIATION’S MARKETING EXECUTIVE GROUP MEETING
OCTOBER , 2013DENVER , CO
Musings about Marketingfrom Restaurant Industry
Leaders
CHRIS MALONE, AUTHOR OF THE HUMAN BRAND
Building Brands by Creating Content • by denise lee yohn
The social accountability that used to exist in
small communities is now being forced on big companies.
CHRIS MALONE, AUTHOR OF THE HUMAN BRAND
Building Brands by Creating Content • by denise lee yohn
For the first time, the world is wired exactly consistently with
the way we as humans are designed to interact with each other.
JOHN HICKENLOOPER , GOVERNER OF COLORADO
Building Brands by Creating Content • by denise lee yohn
We are connected to what is best in ourselves when we connect with other people.
JOHN HICKENLOOPER , GOVERNER OF COLORADO
Building Brands by Creating Content • by denise lee yohn
Listening is how youpersuade people.
CHRIS MALONE, AUTHOR OF THE HUMAN BRAND
Building Brands by Creating Content • by denise lee yohn
People were the first brands; faces were the first logos.
JEN SANNING, CHIEF MARKETING OFFICER AT AMERICAN BLUE RIBBON HOLDINGS
Building Brands by Creating Content • by denise lee yohn
The communities we serve and the cultures we have
are as distinctive as anything else we do.
ZOE ROMANO, ULTRARUNNER
Building Brands by Creating Content • by denise lee yohn
If you think there’s a wall between capitalism and
charity, you’re not listening.
ZOE ROMANO, ULTRARUNNER
Building Brands by Creating Content • by denise lee yohn
Sometimes trying and finding out what you cannot do
is as important as finding what is possible.
KAIHAN KRIPPENDORFF, AUTHOR OF OUT THINK THE COMPETIT ION
Building Brands by Creating Content • by denise lee yohn
When your competitors start repeating themselves,
there is the opportunity to look beyond the obvious
and find the 4th option.
FRANCES ALLEN, EVP AND CHIEF MARKETING OFFICER , DENNY’S
Building Brands by Creating Content • by denise lee yohn
There’s nothing like miserable sales numbers to get a company
to realize we need to change.
FRANCES ALLEN, EVP AND CHIEF MARKETING OFFICER , DENNY’S
Building Brands by Creating Content • by denise lee yohn
The value statements of the company need to match up
with values of the brand.
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more quotes & quips:
Building Brands by Creating Content • by denise lee yohn
Steve Jobs on Brand Building
Building Brands by Creating Content
Nine Retail Tenets for 2013
denise lee yohnhttp://deniseleeyohn.com
@deniseleeyohn
