Download - Mux Khussa
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Business Plan
Presented by
Hassaan Ajmal
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Mux Khussa
Footwear is considered an extension of ones personality
Pakistanis posses a very rich cultural heritage among
them are traditional footwear Khussas
Khussas - with their intricate patterns, colors and exotic
designs, are an important part of our rich culture
Popular in formal wears usually in Mehndi ceremony or
Eid Celebrations for both male and female
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Business Model
Ecommerce Business Model
Online Selling of Multani Khussas abroad
(First to start with UK)
Orders will be placed Online with the means of a websiteembedded by customized tools
Will give specific order to the supplier in Multan at anegotiated rate making sure of no time delays
After collecting the orders, Khussas will be delivered attheir doors through DHL services or in collaboration ofmy Uncle who lives in UK to cut fleeting cost
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Objectives
To serve the people of subcontinent abroad by givingthem a traditional feel
Making easy for them to shop Online throughcustomized Khussa for traditional ceremonies
Creating awareness abroad, what Pakistanis are
capable of producing such an artistic item
Enriching Pakistani culture abroad
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Competitive Edge
Unique product, comfortable & elegant, Getting theperfect Khussa size the first time, Soft and 100 %
pure leather Khussa, Customized size and design,
Excellent Quality including product, packaging,
shipping and customer services
Printable Sizing Template for Khussa available at the
site to enable a perfect size khussa drawing the footby length and width
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Marketing Technique
Mux Khussa Designed logo by me will be tagged onthe Khussas to create perception among the foreign
and local natives abroad that its a branded product
- Brand equity, value and goodwill is going to
Increase thus premium can be charged later
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Mux Khussa Logo Design
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Target Market
Subcontinent Natives
Bridals and Grooms
Children and Families
Online Extensive Shoppers
Foreigners those who like to wear other culturetraditional wears
People those who like to collect ancient and cultural
stuffs and are fascinated about it
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Product
Well designed , perfect size, , colorful, elegant andcomfortable pure leather khussas
Customized Khussas
- Bridal wears
- Groom wears
- Children wears
- Men/Female wears
- Stylish Khussas
- Special Clearance Khussas
- Simple Traditional Khussas
- Eid Khussas
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Price
On average Khussa will be priced between Rs 650 - 950
Customized Khussa will be priced high ranging from
Rs 1200 - 4000 depending upon the size, exclusive
designs and comfortably
- In this case *tilley waee khussas* will be Rs 4000 - 6500
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Promotion
Website
Facebook Page
Ads on the internet
Bulk purchases discounts
Special Discounts and Gifts will be given
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Additional Services
After Sale Services
Return, Replacement & Refund if item received indamage condition
Free alteration and modification will be done if erroris ours without any shipping charges
Meeting the queries related to any complain /dissatisfaction with sizing and styling
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Estimated Budget / Financial Calculation
Start up Cost
Website Rs. 1600
Website Desginer Rs. 4000
Total Start up Cost Rs. 5600
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Other Cost / Expenses
Pay Pal / Merchant Account Rs. 4500 per month
DHL/ Shipping Cost per 1000 Khussas
0.75kg Rs. 55,000
Packaging and tagging Logo Cost
Per 1000 Khussas Rs. 80,000
Internet Rs. 3000
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Supplier Cost per 1000 Khussas at 12% discounted rate
= Rs. 572(100 Khussas) + Rs. 1056(150 Khussas) +
Rs. 2200(200 Khussas) + Rs. 3080(300 Khussas) +
Rs. 4400(250 Khussas)
= Rs. 26,79,600
Total Cost = Rs. 26,79,600 + Rs. 1,42,500TC = Rs. 28,22,100
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Revenue = P(Q)
= Rs. 650(100 Khussas) + Rs. 1200(150 Khussas) +
Rs. 2500(200 Khussas) + Rs. 3500(300 Khussas) +
Rs. 5000(250 Khussas)
TR = Rs. 30,45,000
Profit = TR TC/TE
Profit = Rs. 30,45,000 28,22,100
Profit = Rs. 2,22,900
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Break even
0 = Average Price(Khussas) Rs. 28,22,100
0 = Rs. 2570(Khussas) Rs. 28,22,100
Khussas = 86.69 units
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Future Plans
Expanding the business to other parts of the world
Entering into the manufacturing business of Khussas
Opening a Physical retail store in UK, USA and Europe
Supplying accessories and other traditional wearsand stuffs like Kurtas, Embroided Clothes of women,
Kangans, Handicrafts, etc .
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Thank You
Any Questions ?