Download - MWC timeline 5 anos - por Rafael Magdalena
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Agenda
• Retrospectiva MWC 5 anos
• MWC 2014
• Mobile hoje
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Timeline Mobile (20 anos Brasil)
1994 1999 2002 2007 2008 2009 2010
AMPS TDMA/ CDMA
GSM
3G
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2010
Eric Schmidt: Mobile First
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2011
Eric Schmidt: 'We certainly tried' to get Nokia to use Android
Nokia: 'Our first priority is beating Android'
Nokia and Microsoft enter strategic alliance on Windows Phone, Bing, Xbox Live and more
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2011
Tablets Android: vários “iPad Killers”
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Tablet hoje
…and they “killed”
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Tablet hoje
:: 72% dos donos de tablet compram online semanalmente
:: 81% dos donos de tablet usam em frente a TV
:: Não ter um site otimizado para mobile é como fechar “sua loja” um dia por
semana
Fonte: State of Mobile 2013 Infographic
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Tablet hoje
Fonte: State of Mobile 2013 Infographic
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2012
Internet das coisas: o termo começa a aparecer
There will be an Android in every pocket Eric Schmidt - Google
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2012
NFC: o futuro do pagamento móvel?
Mastercard: “estamos usando o mobile para atingir 1bi de pessoas”
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2012
eBay vendeu US$ 5 bilhoes via mobile em 2011 e vai vender US$ 8 bi em 2012
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2012
Telefonica Digital and Mozilla will today announce an “ambitious strategy” to create a new platform
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Hoje
NFC :: 930m de contactless smartcard entregues em 2013, 41% aumento relativo a 2012 :: 33% dos smartphones estão saindo com NFC :: 1.6bi de NFC handsets até 2018 :: 138% de crescimento em 2013 referente a 2012 no número de smartphones com NFC :: 500M de devices em uso, expectativa para 2014
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Hoje
Próprio MWC incentivou o uso do NFC pra fazer a entrada no evento. No MWC 2014, inclusive deram de brinde um case com NFC para quem possui iPhone.
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Hoje
Microsoft compra Nokia por US$ 7bi
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2013
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2014
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2014
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2014
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Mobile hoje
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Mobile hoje
Facebook: 53% receita Q4/2013 mobile
US$ 1.39 bi Mobile Ad Revenue
Q2 41% > Q2 49% > Q3 53%
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Desafios
:: Tecnologia é uma guerra de patentes (Google compra a Motorola, Microsoft compra a Nokia) :: Wearable devices: Google quer dominar esse mercado com Android :: Carros conectados e as rádios tradicionais? :: Phablet (smartphone/tablet): ajudarão nas mídias display?