Transcript
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OOH DIGITAAL? Arno Buskop
Research Director Kinetic
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5
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3% is digitaal
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OOH share
1%
2%
2%
3%
3%
3%
3%
4%
4%
6%
7%
7%
11%
14%
15%
29%
32%
36%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Belgium
France
Ireland
Switzerland
South Africa
Spain
Netherlands
Italy
India
Germany
Malaysia
Turkey
Phillippines
UK
Singapore
US
Thailand
China
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Redenen bescheiden groei
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OOH aandeel in de mix
0,0
1,0
2,0
3,0
4,0
5,0
6,0
7,0
8,0
9,0
10,0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
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1000
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1400
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Digital
Other OOH
14%
30%
Digitaal laat OOH in de UK
groeien
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http://www.youtube.com/watch?
v=PIt1BvcW__M&feature=share
&list=UUoMx2Ed1yHC4oO1tJQ
DPzQQ
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3%