Transcript
Page 1: My Creative Process (or When To Give Your Cat a Belly Rub)

Vitaliy GnezdilovDesigner @CBSSports and Personal Branding Pro @Evermarkme.

Almost got kicked out of Tennessee for confusing waffles

with pancakes. Don't make the same mistake!

evermark.me/vitaliyg

Page 2: My Creative Process (or When To Give Your Cat a Belly Rub)

Understand the problem

What problem am I solving and what

emotion am I trying to capture?

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Brand yourself. Vitaliy Gnezdilov evermark.me/vitaliyg

Page 3: My Creative Process (or When To Give Your Cat a Belly Rub)

Research solutions

How can you make existing designs better?

What can you do to push the envelope?

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Brand yourself. Vitaliy Gnezdilov evermark.me/vitaliyg

Page 4: My Creative Process (or When To Give Your Cat a Belly Rub)

Get all ideas on paper

If it takes you an evolutionary step in a

different direction—and it will—

get it on paper.

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Brand yourself. Vitaliy Gnezdilov evermark.me/vitaliyg

Page 5: My Creative Process (or When To Give Your Cat a Belly Rub)

BROTIP

Bring a pen and a notepad with you to bed.

Brand yourself. Vitaliy Gnezdilov evermark.me/vitaliyg

Page 6: My Creative Process (or When To Give Your Cat a Belly Rub)

Brand yourself. Vitaliy Gnezdilov @VitaliyG [email protected]

Page 7: My Creative Process (or When To Give Your Cat a Belly Rub)

Take a break

Once the seed is planted in your mind,

the ideas will come to you.

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Brand yourself. Vitaliy Gnezdilov evermark.me/vitaliyg

Page 8: My Creative Process (or When To Give Your Cat a Belly Rub)

Iterate and polish

Bring the design into Photoshop or a

simpler tool like Sketch.

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Brand yourself. Vitaliy Gnezdilov evermark.me/vitaliyg

Page 9: My Creative Process (or When To Give Your Cat a Belly Rub)

Vitaliy Gnezdilov

evermark.me/vitaliyg

thank you


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