Download - My cube presentation_chblma
![Page 1: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/1.jpg)
MyCube Communications 2012
Concept Development
![Page 2: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/2.jpg)
Outline
• MYCUBE have a number of different audiences• And very different messages have to be
communicated to each• What they need is a very simple, big overarching
‘campaign’ idea that will create instant synergy between every different piece of collateral
• We need to be able to deliver some quite complicated messages – and some very simple ones.
![Page 3: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/3.jpg)
Outline (cont..)
• But they all have one thing in common: this is ground breaking stuff
• We need to instantly, in every piece of communication, however big or small, make sure that the take out is ‘Wow, something amazing is happening here, I’ve got to find out more...’
• We need to create buzz and interest. And let people know this is the bee’s knees.
![Page 4: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/4.jpg)
Outline (cont..)
• But they all have one thing in common: this is ground breaking stuff
• We need to instantly, in every piece of communication, however big or small, make sure that the take out is ‘Wow, something amazing is happening here, I’ve got to find out more...’
• We need to create buzz and interest. And let people know this is the bee’s knees
• The dog’s bollocks• As cool as fuck
![Page 5: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/5.jpg)
So what’s the big idea?
Advertising Concepts
![Page 6: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/6.jpg)
![Page 7: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/7.jpg)
![Page 8: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/8.jpg)
![Page 9: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/9.jpg)
![Page 10: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/10.jpg)
![Page 11: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/11.jpg)
Ad Scamps
![Page 12: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/12.jpg)
So what’s the big idea?
Brochure Concept
![Page 13: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/13.jpg)
Brochure Concept
![Page 14: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/14.jpg)
Brochure Concept
![Page 15: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/15.jpg)
So what’s the big idea?
About Us - Storyboard
![Page 16: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/16.jpg)
Script details on next slide
Storyboard Mood & Style
![Page 17: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/17.jpg)
![Page 18: My cube presentation_chblma](https://reader033.vdocument.in/reader033/viewer/2022052618/554eccbab4c905064d8b4fbd/html5/thumbnails/18.jpg)
Thank you