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About me

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R.F. CELADA Spa ExperienceGovernance of existing markets (Middle East, France), and

support research and development of opportunities in new

markets (Slovenia, Croatia, Serbia, Switzerland). Reporting

directly to the property, hierarchical responsibility of 35

people in total at the 5 existing markets. Supporting the

policy of territorial expansion of the Group, the country-

specific sales strategies and process improvement

integration center-periphery.

Territory Growth Governance: Opening of new Zagreb Branch

Office and where house,

Strategic Market Analytic thinking, Positioning the sales

teams action on higher level of target, increase teams self

confidence for a more qualified product/service.

Million’s Euro Negotiations: Major negotiation conducted

under my supervision, sales value over 500k Euro.

Budget Administration – P&L Governance: Full governance

of Slovenia Branch held Interim Country Manager position.

Recruiting and Staff coaching engaging HILL Int.l

recruitment and Head Hunting services, Staff development

Programs with training courses at Headquarter, Team

Leadership, Mentoring.

Managed Area

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Sale, after sale, maintenance, refurbishing, stocking of Machine

tools: Turning, Milling, Metrology, Presses, Grinding, EDM &EDW,

Lapping, Robots, Automation. More than 30 partners coming from

8 countries all over the world. More than 450 machine models.

Since 1938 more than 18.000 installed machines in Italy and

through the world, more than 70 years and more than 70 skilled

Engineers

Sale, after sale, maintenance, refurbishing, stocking of Machine

tools: Turning, Milling, Metrology, Presses, Grinding, EDM &EDW,

Lapping, Robots, Automation. More than 30 partners coming from

8 countries all over the world. More than 450 machine models.

Since 1938 more than 18.000 installed machines in Italy and

through the world, more than 70 years and more than 70 skilled

Engineers

R.F. CELADA Spa Products

The headquarters in Milan, it has 5000 m2 of show room, 2200 m2

of offices and 300 employees. On average, Celada installs some

800 machines annually, and last year the company opened a new

3300 m2 technology/training centre, where it has 54 machines

( on permanent display) plus a team of engineers dedicated to

training and engineering support.

The headquarters in Milan, it has 5000 m2 of show room, 2200 m2

of offices and 300 employees. On average, Celada installs some

800 machines annually, and last year the company opened a new

3300 m2 technology/training centre, where it has 54 machines

( on permanent display) plus a team of engineers dedicated to

training and engineering support.

R.F. CELADA Spa Products 2

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R.F. CELADA Spa Main operational Markets

Headquartered in Milan, I manage 6 foreign branches. They depend on me directly 30 staff, including 4 Country Managers. I temporarily held the post of Country Manager for Slovenia.

BRANCHES

Milano: HeadquarterFrance: 1 CM 6 staffSwiss: 1 CM 2 staffSlovenia: 8 staffCroatia: 1CM 5 staffSerbia: 2 staffDubai: 1CM 4 staff

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BUFFOLI TRANSFER Spa Experience

Reporting directly to the property. Developed and consolidated sales in key Asian markets with the launch of agencies and distributors with technical support / after-sales service; 4 structures with about 80 people. Involvement in the project development of the client, particularly all the production lines of Valves and Fittings and automotive components. First year, during the crisis began in late 2008, a turnover of 4 million and then several negotiations developed by agents. 45-50% traveling abroad.

High striking Sales Presentation: The sale of very

complex products often need 6 to 9 month negotiation hi

level negotiation, presenting all the technical future and

advantages to top ranking decision makers.

Territory Growth Governance:Manage to improve sales

turnover and marketing efficiency to the China Office.

Developed sales network in south east Asia with prominent s

Agent/Distributors:Japan, Singapore, Malaysia, Thailand,

Indonesia, Korea,Taiwan.

Marketing and Sales Set up:Participate to main

National/International Machine tools exhibitions and

seminars:Lean production, TPQ, TPS (Toyota prod.system)

from 2008 till 201

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Managed Area

BUFFOLI TRANSFER Spa Experience 2

Strategic Market Analytic thinking, Positioning the Brand

among the top class quality and reliability, develop literatures

and printed dedicated to specific Country Market, Jargon and

industrialization level. Operate with local Government offices

seeking support in advanced production technology

promotion.

Needs Assessment & Product Education: each negotiation

required custom made solution evaluating and discussing and

proposing to customers, production lines needs with advanced

fast production lines maintaining top quality production level

reducing human intervention near to zero.

Multi million Euro Negotiations: Machines and production lines

contracts from 600.000 Euro to 1.5 mil. Euro.

Budget Administration – P&L Governance: Managing the

China Rep Office and LOB budget

Recruiting and Staff coaching:, Staff development

Programs, Team Leadership, Mentoring: Manage to

develop China rep Office structure adding after sales

Engineers, seeking support from Italian Institutions for

sponsored Training courses in Italy.

Managed Area

BUFFOLI TRANSFER Spa Products

Since 1958, BUFFOLI has been a European leader in the development of

turnkey solutions for the machining of parts requiring multi-sided

machining processes and precision turning operations.

From blanks or bar stock, for medium or high volume batch sizes,

always with loading/unloading automation.

Multispindle mill-turn machines for parts typically machined on

opposing spindle lathes or multi-spindles or vertical lathes








Multispindle multi-turrets machines for parts typically machined on

indexing turret line of transfer machines or machining centers, for

complex parts usually machined on 5-axis centers or lines made of more

machines.

INDUSTRIES SERVED: automotive, defense, aerospace, compressors; bar

turned parts for oil, water, gas, electronics: fittings, plumbing valves,

connectors, nipples, couplings, precision bar turned parts (medical),

hydraulic and lubrication components.

Multispindle multi-turrets machines for parts typically machined on

indexing turret line of transfer machines or machining centers, for

complex parts usually machined on 5-axis centers or lines made of more

machines.

INDUSTRIES SERVED: automotive, defense, aerospace, compressors; bar

turned parts for oil, water, gas, electronics: fittings, plumbing valves,

connectors, nipples, couplings, precision bar turned parts (medical),

hydraulic and lubrication components.

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BUFFOLI TRANSFER Spa Products















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BUFFOLI TRANSFER Spa Main operational MarketsHeadquartered in Bresca, I managed a branch in Shanghai (China), a large number of staff. I connected relationship with technical assistance and Distribution with after sales service in Singapore, Malaysia, Thailand and Japan, Agents in Korea, Taiwan, Turkey I set up and participated in many exhibitions of machine tools sector

BRANCHES

Brescia: HeadquarterShanghai: Rep Office

with after sales and Service

staff.Singapore: Agent

Distributor with 50 staff.

After sales tech support.Tokyo: Agent Distributor

with 20 staff.

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GNALI BOCIA Srl ExperienceI Reporting directly to the property, having the responsibility of

market and product (water and ITS), new products

development, cost analysis, analysis of the markets.

Management of budgets and targets for agents and

distributors. Increase of the distribution network by 30% and

revenue by 25%. 55-65% travels and foreign missions working

days.

Territory Growth Governance: Substantially Enlarged sales to

Russia, Ukraine, Lithuania, Turkey Greece and Spain I

developed agency and Distributors, dealers on Middle East.

New Product scouting, Marketing and Sales Set up: In

cooperation with main Distributors (Russia, Spain Greece) I

developed and marketed new products, often branded with

Distributor logos. Enlarged products assortments, with 3 new

catalogues, web site and marketing campaign for 2 different

product lines. (Gas-Water)

Needs Assessment & Product Education: Due the impact of

raw material in the products cost, I operated in close

conjunction with Purchase Manager and Financial manager,

interacting with Production manager during development new

products development process.

from 2005 till 2008

Managed Area

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GNALI BOCIA Srl ProductsProduction is hinged on the machining of Water and Gas control

products, more specifically, pressure regulators-reducers and brass pipe

fittings and valves for Water, pressure regulators, tap fittings, valves and

small parts in brass or zamac for LPG-LNG Gas; a production that derives

from 25 years of experience in the specific sector. The ISO 9001/2000

certificate for company quality assurance, together with the UNI CEI EN

ISO/IEC 17025 certificate for the general requisites

of the own laboratories where technical and product tests are carried

out.

Production is hinged on the machining of Water and Gas control

products, more specifically, pressure regulators-reducers and brass pipe

fittings and valves for Water, pressure regulators, tap fittings, valves and

small parts in brass or zamac for LPG-LNG Gas; a production that derives

from 25 years of experience in the specific sector. The ISO 9001/2000

certificate for company quality assurance, together with the UNI CEI EN

ISO/IEC 17025 certificate for the general requisites

of the own laboratories where technical and product tests are carried

out.

ITAL-TAP Srl it is a subsidiary of Gnali Bocia, specialized in valves,

faucets and fittings. The production is mainly OEM for primary brands in

Italy, Spain, Russia and Egypt.

ITAL-TAP Srl it is a subsidiary of Gnali Bocia, specialized in valves,

faucets and fittings. The production is mainly OEM for primary brands in

Italy, Spain, Russia and Egypt.

GNALI BOCIA Srl Products

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GNALI BOCIA Srl Main operational Markets

Headquartered in Lumezzane, Brescia

BRANCHES

Brescia: HeadquarterSan Petersburg:

DistributorLithuania: DistributorGreece: DistributorEgipt: DistributorSpain: Distributor

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ENOLGAS BONOMI Spa ExperiencesI reported to Sales Director with responsibility of the area, the

management of Agents and Distributors. Area: Middle and Far

East, Oceania. Opening and development of new markets such

as “India”, about 1 million turnover from the beginning and

recovery of 25% of market share in the Mid East (Turkey

+35%) and South East Asia repositioning.

Territory Growth Governance: Rebuild South East Asia market

after previous Agent/Distributor interrupt relationship and take

all business to Competitors. Revamped relationship with India

and Turkey Agents

New Product scouting, Marketing and Sales Set up: Due

Australia and New Zealand specific norms developed specific

products line.

Strategic Market Analytic thinking, Positioning on upper side

of the Market due the flood of Made in China products.

Increased specific Marketing for South East Asia markets

(Vietnam, Thailand, Malaysia) Participate to many Exhibition

and Conferences, elaboration of speech and presentation for

the company CEO.

Managed Area

from 2008 till 200

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ENOLGAS BONOMI Spa Products

Enolgas Bonomi’s offer is characterized by various patents, both Italian

and international, and by 3 specific areas: . Brass valves, Industrial

valves, Automation domestic networks. A vast range of products and

services which can meet any request of the Gas, Water and Heating

systems market: from standard production to feasibility studies and

following manufacture of new products. Customized solutions, in

accordance with international standards and of the best quality,

guaranteed by the Quality Assurance department.









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ENOLGAS BONOMI Spa Products 2

















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ENOLGAS BONOMI SpaMain operational Markets

Headquartered in Brescia.

BRANCHES

Brescia: HeadquarterAustralia: DistributorSingapore: Agent/Distrib.Thailand: AgentVietnam: AgentIndia: Agent/DistributorJapan: DistributorTurkey: Agent/Distributor

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EXHIBITIONS SHOTING

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My Bio

Thank You!

Personal data

Home: Via dei Sanmicheli 4, Brescia 25124 ITALYPlace of birth: Milan Date of birth: 16th December, 1958 Civil status: Married, 2 sons Educational qualification: Account, BA

Foreign languagesItalian: Mother tongue English: Fluent speaking, listening and comprehension French: Good communication (both speaking and reading) Spanish: Communication (speaking and reading) Chinese: Speaking, writing , reading of simple commercial texts Japanese: Basic commercial writing/reading

Marketing, SalesBusiness Development leadership positions

Available to move to other provinces or countries.

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