Download - My First Facebook Post Engagement Ads
![Page 1: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/1.jpg)
Ann Kristine A. Peñaredondo
Social Media Engineer | Podcaster | Published Author |
Mastermind CoachAnnKristine.com
![Page 2: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/2.jpg)
After learning about Facebook boost posts, it’s now time I learn of Facebook post engagement ads.
Have peace of mind and do more on your business. AnnKristine.com 2
![Page 3: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/3.jpg)
Facebook’s post engagement ads allows you to advertise your post depending on the objective.
What’s more, you would be able to target audiences better, just like how you target audiences on your Facebook ad campaigns.Have peace of mind and do more on your business. AnnKristine.com 3
![Page 4: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/4.jpg)
You may do this on
Have peace of mind and do more on your business. AnnKristine.com 4
![Page 5: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/5.jpg)
Ads ManagerSource: https://venturebeat.com/2015/06/18/facebook-upgrades-ads-manager-and-power-editor-with-more-actionable-data-views/
![Page 6: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/6.jpg)
or in Power Editor.S
ou
rce: http
s://
blo
g.b
uffe
rapp
.com
/face
bo
ok-ad
s-man
age
r
![Page 7: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/7.jpg)
Let’s start!Have peace of mind and do more on your business. AnnKristine.com 7
![Page 8: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/8.jpg)
I created two post engagement ads on two separate periods.
The first post engagement ad was done during the Facebook Ads Basic seminar that I attended. It was co-presented by Facebook and Manila Workshops.
Have peace of mind and do more on your business. AnnKristine.com 8
![Page 9: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/9.jpg)
The second post engagement ad was for the podcast, The Joy and Ann Show, which I am one of the hosts.
Have peace of mind and do more on your business. AnnKristine.com 9
![Page 10: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/10.jpg)
First post engagement adFacebook Page: Exceptional Virtual AssistantObjective: TrafficBudget: US$10.00Ad ran for two days
Have peace of mind and do more on your business. AnnKristine.com 10
![Page 11: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/11.jpg)
I posted this blog on my website. I want my Facebook fans to read it.
![Page 12: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/12.jpg)
Here’s the name of the campaign.
Have peace of mind and do more on your business. AnnKristine.com 12
![Page 13: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/13.jpg)
At the ad set, I only chose Facebook news feed.
![Page 14: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/14.jpg)
I ran it for two days for US$10.00.
![Page 15: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/15.jpg)
Also, I chose the days and time when the post will be seen.
Have peace of mind and do more on your business. AnnKristine.com 15
![Page 16: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/16.jpg)
I chose this audience.
Have peace of mind and do more on your business. AnnKristine.com 16
![Page 17: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/17.jpg)
I chose Link Clicks for optimization and delivery.
Have peace of mind and do more on your business. AnnKristine.com 17
![Page 18: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/18.jpg)
At the ads area, I chose Use Existing Post. I looked for the post that I will advertise.
![Page 19: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/19.jpg)
Here’s the preview of the ad.
![Page 20: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/20.jpg)
Here’s the result.
Have peace of mind and do more on your business. AnnKristine.com 20
![Page 21: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/21.jpg)
Takeaway
I should have run the ad for 24 hours only. The fans of the Facebook Page aren’t a lot for now. They saw the ad thrice.
Have peace of mind and do more on your business. AnnKristine.com 21
![Page 22: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/22.jpg)
Second post engagement adFacebook Page: The Joy and Ann ShowObjective: ReachBudget: Php 40.00Ad ran for 1 day
Have peace of mind and do more on your business. AnnKristine.com 22
![Page 23: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/23.jpg)
Here’s the name of the campaign.
Have peace of mind and do more on your business. AnnKristine.com 23
![Page 24: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/24.jpg)
This time, I included Instagram for the ad placement.
![Page 25: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/25.jpg)
I ran the campaign for 1 day with a P40.00 budget. I did not choose a specific time to run the ad.
Have peace of mind and do more on your business. AnnKristine.com 25
![Page 26: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/26.jpg)
I chose the lookalike audience of the Page to target.
Have peace of mind and do more on your business. AnnKristine.com 26
![Page 27: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/27.jpg)
I limited the number of times the adwill be shown to a person to one.
Have peace of mind and do more on your business. AnnKristine.com 27
![Page 28: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/28.jpg)
On the ads area, I chose the Facebook Page for Instagram
since there is no Instagram account connected.
![Page 29: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/29.jpg)
At the ads area, I chose Use Existing Post. I looked for the post that I will advertise.
![Page 30: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/30.jpg)
This is how the ad would look like on Instagram.
![Page 31: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/31.jpg)
This is the preview of the ad on Facebook.
![Page 32: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/32.jpg)
Here’s the result.
Have peace of mind and do more on your business. AnnKristine.com 32
![Page 33: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/33.jpg)
Takeaways
I should have targeted the Facebook fans of the Page instead of lookalike audience. The lookalike audience is cold audience. They have little knowledge that the show exists.
Have peace of mind and do more on your business. AnnKristine.com 33
![Page 34: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/34.jpg)
Takeaways
The post reached more than 2,000 people, but not even one engaged on the ad for both Instagram and Facebook.
Instagram and Facebook audiences behave differently. Next time, I will create an ad set for each.Have peace of mind and do more on your business. AnnKristine.com 34
![Page 35: My First Facebook Post Engagement Ads](https://reader031.vdocument.in/reader031/viewer/2022030318/5a6761e97f8b9a8a378b47bf/html5/thumbnails/35.jpg)
BUSINESS OWNERS: I heard you say "Ann is EXCEPTIONAL!“
Answer my preliminary survey:http://bit.ly/ExceptionalVASurvey
Consult with me:https://clarity.fm/annkristine