Download - My space google+
Wednesday, February 20, 13
Wednesday, February 20, 13
http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
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The Winner of this War
Tom Anderson
Wednesday, February 20, 13
Dude, I thought you said we weren’t going to do a whole class on
Wednesday, February 20, 13
Dude, I thought you said we weren’t going to do a whole class on
Changed the way we interfaced with a website
Wednesday, February 20, 13
Dude, I thought you said we weren’t going to do a whole class on
Changed the way we interfaced with a website
Increased the frequency and depth we stayed in one place
Wednesday, February 20, 13
Dude, I thought you said we weren’t going to do a whole class on
Changed the way we interfaced with a website
Increased the frequency and depth we stayed in one place
Created a place where we controlled our online persona
Wednesday, February 20, 13
errr.. or...
Or Finally...
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When this class began in Fall 2008
80% used the service daily or multiple times a day
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When this class began in Fall 2008100% of students were on myspace
80% used the service daily or multiple times a day
Wednesday, February 20, 13
When this class began in Fall 2008100% of students were on myspace
80% used the service daily or multiple times a day
by comparison 2 students were on Twitterand ZERO had heard of FourSquare
Wednesday, February 20, 13
When this class began in Fall 2008100% of students were on myspace
80% used the service daily or multiple times a day
by comparison 2 students were on Twitterand ZERO had heard of FourSquare
Did I mention that this space changes RAPIDLY!
Wednesday, February 20, 13
MySpace: A brief history
2003: MySpace is born as a clone of Friendster & eUniverse
Wednesday, February 20, 13
MySpace: A brief history
June 2004: MySpace breaks 1Million unique visitors per month
MySpace Music PagesMySpace Customized Pages
Wednesday, February 20, 13
MySpace: A brief history
June 2004: MySpace breaks 1Million unique visitors per month
MySpace Music PagesMySpace Customized Pages
Wednesday, February 20, 13
MySpace: A brief history
June 2004: MySpace breaks 1Million unique visitors per month
MySpace Music PagesMySpace Customized Pages
Wednesday, February 20, 13
MySpace: A brief history
June 2004: MySpace breaks 1Million unique visitors per month
MySpace Music PagesMySpace Customized Pages
Wednesday, February 20, 13
MySpace: A brief history
June 2004: MySpace breaks 1Million unique visitors per month
MySpace Music PagesMySpace Customized Pages
Wednesday, February 20, 13
MySpace: A brief history
Artists begin to focus only on MySpace (some had no other web presence)
MySpace only Promotions and Campaigns
Artists are signed to major label deals based on # of Friends or # of “spins” on MySpace music players
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MySpace: A brief history
2005: The Acquisition
News Corporation(Rupert Murdoch)
$580 Million
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MySpace: A brief history
2007 - 2008: MySpace is STILL the leading social network
They were passed by Facebook on April 19, 2008
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MySpace: A brief history
2008: MySpace Redesign
A Place For Friends
2010: Another Logo Change
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MySpace: A brief history
Profile 2.0
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Dude..Tabs
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MySpace: A brief historyLets Briefly Discuss:
UI =User InterfaceRefers to graphic design and the interface of any website. Is the design consistent?Is it easy to get from page to page?Are all the page layouts the same?
Its as simple as this:Bad design is non-intuitive and you don't know how to use it.Good design is intuitive and easy to use.
Wednesday, February 20, 13
MySpace: A brief historyLets Briefly Discuss:
UI =User Interface
... and My_____ SUCKS at it
Refers to graphic design and the interface of any website. Is the design consistent?Is it easy to get from page to page?Are all the page layouts the same?
Its as simple as this:Bad design is non-intuitive and you don't know how to use it.Good design is intuitive and easy to use.
Wednesday, February 20, 13
MySpace: A brief history
2011: Reduced staff by 47%
Another Logo Change:
Wednesday, February 20, 13
MySpace: A brief historyJune 2011: Purchased by Specific Media & ...
That dude from “Social Network”
$35 Million
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$580 Million
MySpace: A brief history
2005
$35 Million2011
Wednesday, February 20, 13
$580 Million
MySpace: A brief history
2005
$35 Million2011
$545 Million LOSSin 6 years
Wednesday, February 20, 13
$580 Million
MySpace: A brief history
2005
$35 Million2011
$545 Million LOSSin 6 years
Wednesday, February 20, 13
Where is it going?
&
Why the hell should my artist use it?
Wednesday, February 20, 13
Wednesday, February 20, 13
MySpace STILL allows for a Music Search
It’s got a Jukebox (Sure Spotify is cooler)
It’s got a chart
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I’m not saying monitor it... I’m not saying you need to be active...
But
Wednesday, February 20, 13
I’m not saying monitor it... I’m not saying you need to be active...
ButIt’s Quick and Easy to set up
Wednesday, February 20, 13
I’m not saying monitor it... I’m not saying you need to be active...
But
MySpace is MOSTLY about Music
It’s Quick and Easy to set up
Wednesday, February 20, 13
I’m not saying monitor it... I’m not saying you need to be active...
But
Booking Agents STILL use MySpace
MySpace is MOSTLY about Music
It’s Quick and Easy to set up
Wednesday, February 20, 13
I’m not saying monitor it... I’m not saying you need to be active...
But
Booking Agents STILL use MySpace
MySpace is MOSTLY about Music
It’s Quick and Easy to set up
(no... really... I checked with people at WMA and CAA)
Wednesday, February 20, 13
They are in the process of reinventing themselves as a music provider
1 Million New Users in the last Month (this isn’t counting those 2-3 million that probably left the service)
42 Million songs available for streaming (on a new player)
Integration with Facebook (via Apps or API as we discussed earlier)
They have JT as a spokesman.
The Future?
Wednesday, February 20, 13
The Future?
Myspace is on track to evolve into a digital destination for original shows, video content and music. At the same time, its social networking infrastructure can be used to launch socially activated advertising campaigns -- meaning that brands can run campaigns with the hope that Myspace's user base will take them viral.
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Is it the Future?
100 Million Users as of Jan 2013
How Can it Help my Artist Social Presence?
(18 Million Users in first 3 months)
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• Getting Started:
• All you need is a address
Google+ was initially for INDIVIDUALSBrand Pages have since been launched...
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Wednesday, February 20, 13
How Do I Promote My Music?
There’s NO Music Player
Video Links (Google owns YouTube)Link to other Social Networks with Music (other pages)
Blog / Tumblr (contributor to)
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• Get New Friends (You Can “Follow” Anyone”)
• Organize Your “Circles”
• Invite them to a ....
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Group Listening Parties
Live Musicians
Hangout
Live Music
10 person “Limit”
Wednesday, February 20, 13
Daria Musk:July 16th - “Word spread so fast that within minutes there
were so many hundreds of people from all over the world trying to get into the concert that Google’s top engineer Chee
Chew and others began adjusting the tech on the fly. They daisy-chained the hangouts on their computers to work around the 10 person
limit and get more people in!”
Wednesday, February 20, 13
Daria Musk:“Audience” members also came up with an etiquette of “rotating” in and out of the 9 “front row seats” inside the Hangout to let other people interact with me where we laughed, marveled at the technology and became friends as I played and sang through the night. It was my first time having an audience “lined up around the block” waiting to hear me perform, so I played for 6.5 hours straight!
Wednesday, February 20, 13
Daria Musk:
“In one night I toured the WORLD”On July 23rd she played her 2nd show for over 9000
Google+ uncapped the Hangout so that all could attend
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spawned HangoutParty.comWednesday, February 20, 13
• Mark Hoppus
Other Good Artist Uses
No stranger to hanging out, Blink 182ʹ′s bassist Mark Hoppus has participated in a few Hangouts with fans. Last summer, before Google+ Brand Pages were released, Hoppus revealed the name of the band’s sixth studio LP — which was released in September 2011 — during a Hangout. The bassist also shares exclusive content with fans, including behind the scenes photos from video shoots, rehearsals, and his FUSEtv show — “Hoppus on Music.”
Hoppus continues utilizing Google+ Hangouts as a way to communicate with fans. The video chats pull in many comments, mostly from people that missed the opportunity to chat. While random chats are fun, it might be helpful to throw a few scheduled Hangouts into the mix so those that really want to participate can be sure to make it.
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• Will-i-Am / Black Eyed Peas
Other Good Artist Uses
After the concert a viewer asked what he thought music will look like in the future. Will.i.am replied, “It looks like this. I think music in the future is people collaborating here on Google+ Hangout sessions. I think it’s shows like this…” He later went on to add that after concerts, artists should get off the stage, hop on Google+, and interact more with fans.
In addition to participating in regular Hangouts, Will.i.am also uses the social network to share behind the scenes photos and even released his new single — recorded with Mick Jagger and JLo — on Google+ before performing it at the American Music Awards the following night.
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• Is this the future?
• Can this be monetized?
• Is anyone actually there?
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Other Crowd Engagement
Wednesday, February 20, 13
Other Crowd Engagement
Wednesday, February 20, 13
Other Crowd Engagement
Wednesday, February 20, 13