0.00.20.40.60.81.0
Total Co�ee
Non-Espresso- Based Beverages
Caucasian: South Asian:
East/Southeast Asian:
73%67%71%
Caucasian: South Asian:
East/Southeast Asian:
8%10%11%
Caucasian:
Espresso-Based Beverages
Caucasian: South Asian:
East/Southeast Asian:
22%32%32%
60%
In-home Out-of-home
81%65%
53%
37%50%
East/Southeast Asian:
East/Southeast Asian:
South Asian:
Caucasian:
South Asian:
Canadians Aged 18-79 Who Drank Coffee Types Yesterday %
Percent Canadians Aged 18-79 Who Drank Espresso-Based Beverages Yesterday
Percent Canadians Aged 18-79 Who Drank Non-Espresso-Based Beverages Yesterday
a new sub-category was created to recognize Non-Espresso-Based Beverages (N-EBB) within the specialty co�ee category. N-EBB consists of frozen blended co�ee, cold brew and nitro co�ee. Percent Canadians Aged 18-79 Who Drank N-EBB Yesterday 2017:
2017in
8%
Percent Of Past-Day Co�ee DrinkersWho Used a Loyalty Card When
Ordering Co�ee In The Past-Week
7%
2.33.2
5%
72%
16%
Percent of Canadians Aged 18-79 Who Drank Co�ee Yesterday
82%Past-Week
87%Past-Year
2014 2015 201714% 16%
201617% 23%
Past-Day Penetration of Espresso-Based Beverages Is Steady Versus 2017
201824%
Traditional Co�eeCaucasian:
South Asian: East/Southeast Asian:
56%36%42%
Place of Preparation Among Past-Day Canadian Coffee Drinkers Aged 18-79
Percent Canadians Aged 18-79 Who Drank EBB Yesterday
% Canadians Aged 18-79 Who Have Brewer At Home
59%46%
42%24%
13%9%
5%
Drip co�ee makerSingle-cup brewer
Instant co�eeFrench press/plunger
Espresso machineBean-to-cup brewer
Pour over (e.g. Chemex)
Co�ee consumption shifts in favour of out-of-home
Place of Consumption Among Past-Day Canadian Coffee Drinkers Aged 18-79
%
2015 2016 2017 2015 2016 2017
In-homeOut-of-home79% 79% 76%
38% 39%44%
29%28%
26%
21%16%65-79
50-6435-4925-3418-24 15%
10%9%
6%4%65-79
50-6435-4925-3418-24
2018 Past-Week App + Delivery + Loyalty Card Usage:
Percent Of Past-Day Co�ee Drinkers Who Ordered Co�ee Through An App Past-Week
Percent Of Past-day Co�ee Drinkers Who Had Co�ee Delivered Past-Week
Average Number Of Coffee Cups Consumed Past-Day
Total Sample Aged 18-79 (Drinkers and Non-Drinkers):
Past-Day Co�ee Drinkers Aged 18-79
Strong in-home preparation is driven by Caucasians
A report presented by the Coffee Association
of Canada
Consumption
Canadian Coffee
2018
Prepared by DIG Insights
Coffee and Tap water Are the most commonly consumed beverages
Coffee TapWater
BottledWater
Milk/MilkBeverages
Tea Juice PopAlcohol SportsDrinks
Energy Drinks/Shots
Percent Canadians Aged 18-79 Drinking Yesterday
72% 65% 53% 50% 45% 40% 30% 29% 4% 3%
Note: Data doesn't appear in infographic if sample sizes are less than n=50
