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Inside...Meet some of the 200 ambitious business owners
working with us every week on our Private Client
Programmes and some of the business, marketing,
internet and sales experts helping them achieve
their business goals.
44,000 business owners UK-widewho want to create, bigger, stronger
and more successful businesses
Introducing...
The NationwideAlliance of
Business Owners
Images portray a combination of NABOmembers and stock photography
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Page 2 The Nationwide Alliance of Business Owners The Nationwide Alliance of Business Owners Page 3
NABO is the only business organisation to be completely dedicated
to the success of its members: 44,000 UK-based businesses,
all with a common goal to build bigger, better companies.
By Jonathan Jay, Chairman of NABO
NABO has marketing resources for
business owners and for qualifying
companies, a free seminar - The
Business Accelerator Programme.
For the right companies, there is an
intense business growth programme
which has created hundreds of
thousands of pounds of revenue for
the participating businesses.
For the last three years, NABO hashelped business owners throughout
the UK develop marketing strategies
that produce better results with
less effort.
Guest speakers at events have
included James Caan and Doug
Richard, both former Dragons
from BBC2s Dragons Den and
on occasions 300-plus business
owners attend business conferences
with NABO.
NABO draws upon a team of
business, marketing, internet and
sales experts which work with ourprivate clients to help them increase
their sales, while retaining a work/
life balance.
NABO was created by businessman
Jonathan Jay, who started a training
company in 1999 with his last 145
and turned it into a multi-million pound
market leader called The Coaching
Academy. In 2007 he sold The
Coaching Academy to a private equity
fi rm in a multi-million pound deal. His
passion was mentoring business
owners to improve their marketing
and he has hand-picked and trained
a group of expert mentors to help
NABO private clients achieve their
business goals.
NABO operates from offi ces by the
River Thames in south-west London
where the in-house training suite is
in daily use as private clients attend
intimate workshops to learn how togain an edge over their competitors.
Attending an introductory seminar is a
great way of fi nding out whether y ou
are the type of business owner to fi t in
with the ambitious group that form the
Private Client base at NABO. You can
also meet two of our expert speakers
and get a taste o f the benefi ts that
having NABO work with your business
for twelve months could do for you
both personally and professionally.
For the last
three years,
NABO has
helped business
ownersthroughout
the UK
Welcome to NABO the Nationwide
Alliance of Business Owners
Contact NABO
Tel: 0208 788 9064
Web: www.nabo.biz
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Presenter profi lesAttend a NABO event and you will hear from some inspirational
presenters who share the secrets of their own success. Here we
give you a preview of their career stories and expertise
Perry Marshall
Perry Marshall is
the best-selling
author and
most quoted
authority in the
world on the
subject of
Googleadvertising. He has helped more
than 100,000 advertisers save
literally billions of pounds in
AdWords stupidity tax.
His Chicago company, Perry S
Marshall & Associates, consults
both online and brick-and-mortar
companies on generating sales
leads, web traffi c and maximising
advertising results.
Before his consulting career, he
helped grow a tech company
from $200,000 to $4 million sales
in four years, and the fi rm wassold to a public company for $18
million.
Hes published hundreds of
articles on sales, marketing and
technology, and his works include
The Ultimate Guide to Google
AdWords, which is the worlds
most popular book on Google
advertising. He is also author of
Industrial Ethernetand is a regular
conference speaker.
Ed Rivis
Today, the majority of people whoare thinking of buying something
start by going on the internet. The
question is, how can you make
as many as possible come to you
fi rst then buy? Nobody is better
able to tell you than Ed Rivis. Hes
one of the UKs most highly paid
web marketers the man other
web marketers come to for
help. His book The Ultimate Web
Marketing Strategyis Amazon
fi ve-star ra ted.
All sorts of businesses have
benefi ted from his a dvice from
accountants and lawyers to
civil engineers, from retailers to
trainers to people selling holidays
even other sales and marketing
consultants. He knows exactly
what you must do to attract
traffi c and tur n it into profi t. And
he makes it all blessedly easy tofollow and act on.
Robert Craven
The Financial Timescalled Robert
Craven The Entrepreneurs
Guru, and he is regarded as
one of the most authoritative
voices on real world strategies
for independent businesses
businesses large and small
that have an entrepreneurial
spirit. His thought-provoking
presentations have helped
make him one of the UKs most
sought-after speakers on the
subject of entrepreneurship and
business growth.
After running his own businesses,
Craven spent fi ve years leading
training and consultancy
programmes for entrepreneurs
at Warwick Business School.
Hes since become a best-
selling business author and MD
of The Directors Centre, the
leading consultancy for growing
businesses seeking increased
sales, profi ts and cash.
Mike Bradley
Mike Bradley
founded searchengine
marketing
agency 1stPage
Prophets in
2006, based on
his experience
working at
management consultancy
Accenture, Royal Bank of
Scotland and the UKs
largest property website
Rightmove.co.uk.
Page 4 The Nationwide Alliance of Business Owners
Paul Green...
top tips on
making
the most
of public
relations
The Nationwide Alliance of Business Owners Page 5
Paul Green
Few if any marketing
techniques deliver you more
awareness a nd profi t for your
money than PR. And few people
know more about PR than
Paul Green, whos currently
working on a project with the
PR supremo, Max Clifford. One
of Greens great strengths is
that he understands not just
how big business es can profi tfrom PR but how relatively
small, seemingly dull ones can
mobilise it to get extraordinary
results. He turns conventional
thinking on its head.
Most business owners believe
they need to hire a PR agency to
get any kind of media coverage
or they need to be super creative
to write a media release that
journalists will use. Wrong! They
can do a better job of getting
publicity and turning it into leads,
sales and pr ofi ts than any PR
agency.
The range of fi rms Green has
helped is astonishing they
sell everything from gas and
electricity to industrial doors;
from GPS tracking to domestic
cleaning to diets to accountancyand insurance.
Mike Clark
Mike Clark is
passionate
about helping
others master
the art of selling
during the past
10 years, hes
trained
hundreds of sales people. He has
also worked with thousands of
solo business owners, helping
them to create practical,grounded and implementable
sales strategies that deliver rapid
returns. Mike is the co-creator of
the Ripple Effect Sales
methodology, a proven sales
system, which has been used by
hundreds of salespeople, sales
managers and entrepreneurs
across the world. He is also the
CEO and Founder of the REV
Sales & Grow Fast training
programme.
Ed Rivis...
an expert
in web
marketing
Robert
Craven...
leading
expert on
growing
businesses
Most business owners
believe they need to hire a
PR agency to get any kind
of media coverage
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Bradley is totally passionate
about helping small-to-medium
sized business owners succeed,
and started 1stPageProphets
through a desire to make major
increases to clients bottom-
line results. He is an accredited
Google Adwords Advertising
Profession al and certifi ed Search
Engine Marketing strategist.
Fiona Challis
The founder of IBM once said,
Nothing happens in business
until something is sold. And few
people know more about what it
takes to make sales than Fiona
Challis.
She has sold everything from
beauty products to advertising
space, face to face and on the
phone. She spent seven years
as European sales director for
McAfee International, the anti-virus software and computer
security company, with 120
salespeople selling throughout
Europe reporting to her. Since
setting up on her own, shes
trained thousands of sales
professionals and business
owners across the UK, Europe
and Africa and helped them
achieve extraordinary results
one client increased sales results
by 400 per cent as a result of her
unique approach.
Challiss articles appear regularly
in the Institute of Sales and
Marketing Managements
Winning Edgepublication, as wellas on the Modern Sellingonline
forum for sales professionals.
Royston Guest
Royston Guest
is an
internationally
renowned
business
strategist and
speaker,
specialising in
growing businesses and
unlocking peoples potential.
As well as being an
accomplished advisor,
consultant and executive
coach, he is also an acclaimed
conference speaker and a
regular writer.
Hes the author of the books:
Are your customers slipping
silently out the back door of
your business?andTrainingReDefi ned how to unlock the
REAL potential of your people.
He established Pti Worldwide
seven years ago and, with histeam, works to maximise the
fi nancial an d personal growth
that businesses their leaders
and managers and individuals
can look to achieve.
Richard Newman
Body language expert Richard
Newman has trained more
than12,000 people from 45
countries since 1995 in
the art of communicating more
effectively. His expertise has
been featured on BBC Radio,
SKY TV (a 15-minute special on
how to read people), Channel
5, in Moremagazine, the Daily
Express, on The Daily Telegraph
website and a special feature in
the prestigious American edition
ofForbesmagazine.
He has also been featured as a
body-language expert on radio
in Washington DC, correctly
predicting the results of the 2008
American Presidential elections,
15 months before the voting
took place.
Page 6 The Nationwide Alliance of Business Owners
Fiona Challis... knows
what it takes to sell
Richard Newman...
an expert in body
language and effective
communication
NABO members speakfor themselves...Hundreds of people have attended NABO events, many of them benefi ting
from the business wisdom of the NABO presenters featured on the previous
pages. These are their perspectives
Constance LambEasy Speaking, [email protected]
Business owner for 20 years
I wasnt sure what to expect. But now, fantastic weekend!
Lots of invaluable information that is immediately
implementable. Jonathan gives amazing value and is a
marketing expert. Defi nitely someone to learn from. Dont
put off learning from this guy. If not now, when? Take action
and get on this strategic marketing weekend course.
Wish Id had this information years ago!
Jonathan gives amazing value andis a marketing expert. Wish Id hadthis information years ago!
Mike Yates121 Business Ltd
www.121business.co.uk
Its very rare to be able to listen to somebody
at the top of their fi eld a real expert whos
been there & done it.The day with Drayton
was packed with information that doesnt
come from theory but from years of careful
measurements on what works. This has given
me a step-by-step marketing process to take
away and use in my business. INVALUABLE!
John HaslamJeves Magazine & Leafl et Distribution
The Platinum course has shown me that I
can take action and get immediate results. I
have actioned more positive steps; each has
given me a measurable value. Using only
one idea, I created a direct mail letter which
took me 30 minutes, cost 35 including
postage and was sent to only 55 people
and resulted in over 1,000 profi t. I am
working on a newsletter and I intend to
use even more ideas and know it will
bring in more than enough profi ts to easily
pay for the course.
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The Nationwide Alliance of Business Owners Page 9Page 8 The Nationwide Alliance of Business Owners
Ford Hendersonwww.fordhendersonmarketing.com
The weekend has been priceless! Arriving
late on Friday night, I was still unsure if
this was going to be worth my weekend
from home. I came away motivated and
excited and with a bagful of ideas to grow
my business. It was well worth the 7.5 hour
drive. Any business owner serious about
growing their business in diffi cult times
would be crazy not to attend.
Keith EvansMD, www.cida.org
My fi rst two days of the Platinum Group
have built my confi dence in areas I
felt needed strengthening, confi rmed
or validated things I knew and most
importantly, gave me a raft of new tools
with which I can develop my new venture.
Anne Perezwww.allstarsavon.com
www.mybeautybusinesscoach.com
NABO has defi nitely helped me save
time and time is money and the ideas
that Jonathan has given me means I spend
more time on more productive activities
which I wouldnt have known about before.
I spend time in front of people rather than
on all the back-up, administrative stuff that
needs doing. It allows me to work on my
business, not in my business.
I used to really under-price myself and
thats changed. I have increased my
prices. I added more value and made it
more of a package, and Im getting a lot
more calls from it now. Thats increased my
business.
Christina HineGood Find Properties
Business owner for six years
On Saturday morning, I was feeling
overwhelmed by my business and
concerned how to push forward. After
two days of relaxing, fun and learning,
I feel ready to implement the marketing
strategies I have learned. I would say to
business owners, Come along as you
have nothing to lose and everything to
gain. You will meet like-minded people in a
relaxed environment. Learn from the best.
Alan Robinsonwww.vetfocus.co.uk
After the NABO weekend, I decided to set
up a series of free two-day seminars about
marketing and fi nances for vets and to use
it to recruit people for a 12-month group
coaching programme.
I promoted it in a similar style to Jonathan
I used a single web page with a sign-up
option. I fi lled the fi rst free sem inar quitequickly. I now have a waiting list for any
more that I want to run.
Laith Hofayzwww.impactskills.com
Thanks to advice on copy, word choice
and brilliant headlines, we have secured
three multi-national global organisations,
which will grow into seriously big accounts.
And Im working on another two now.
Those leads came when I actively
pursued a strategy to actively up-sell at
the end of the showcase. That has made
the difference.
Im absolutely delighted because the
companys growing, and we are fl at out
basically all the time now.
Lynda Holtwww.appraisal360.co.uk
www.healthservice360.co.uk
The Business Development Programme
has really opened my eyes to the limitless
possibilities. We have attracted a really
high calibre of people highly motivated
coaches and learning development
professionals.
Stefan Boylewww.printrepublic.co.uk
www.cheeseandpickle.co.uk
NABO taught me to start with a tempting
offer to draw people in. Once you do that,
youve got a relationship, and then you can
offer more products and services to them.
Before NABO, we had 100 clients, now
weve got 800. Many of our new clients are
small businesses but weve also attracted
some really large multi-national companies
too. Those include a multi-national
software company with a billion pound
turnover and a pharmaceutical giant.
One of our clients has spent 200,000
with us in the last two months.
Wendy Shandwww.totstotravel.co.uk
Our business was already doing really well with
a growth rate of 80% per annum but we had
ambitious plans for it and we needed some fairly
out of the box approaches to scale it up NABO
has given us the techniques and confi dence to
achieve our global aspirations.
It wasnt until we had a session with Jonathan
that we realised how pivotal writing a book was
to the peak positioning of the business. He gave
us the strategy and demys tifi ed it.
Freddie Raynerwww.timeforyou.co.uk
The difference NABOs Business Development
Programme has made to me has been dramatic
in that its revitalised me. I enjoy the camaraderie,
I enjoy the goal-setting and I enjoy everything I
do here, I really do. I get a lot from it in fi nancial
terms and lots of other ways besides.
The changes that I have made in my business
apart from the changes in my own attitude have
been: I have written a book; Ive improved the
website dramatically; Ive improved the franchise
offering; Ive improved the franchise community;
and, in doing those things, Ive improved myself.
Jean Maund,Just Ask Jean Ltd
Its very important for me to come out of the
business from time to time and having regular
time out at these NABO events is brilliant
because it gives me space to think about the
business and not just constantly be working in
the business.
Im able to get a different perspective, not only
from the speakers but also the other delegates,
so it gives me a much broader range of ideas
that I can then go back and implement. People
can share their frustrations with each other as
well as their many successes.
Tony WillsonHelmsman Services Ltd
Business owner for 10 years
Having been on a one-day taster course with Jonathan,I was happy to pay for a two-day course because I
could see that there would be a benefi t and joy! Has
there been! I have so many ideas to go back to my
business and start to implement that it can only make a
hugely positive difference to it.
I have so manyideas to go backto my businessand start toimplement...
Alison HaillOxford Professional Consulting
Business owner for 12 years
The reason I decided to join the Platinum Plus
programme is because the partnership with
SuccessTrack is going to give me access to a
whole team of experts in marketing and a range
of specially-sourced suppliers who will work
with me and share their expertise to grow my
business.
I can see that this will be invaluable together
with the regular mastermind group and individual
coaching sessions which I know will ensure that
I take action and achieve results. Im looking
forward to an exciting year of business and
professional growth!
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The Nationwide Alliance of Business Owners Page 11Page 10 The Nationwide Alliance of Business Owners
The i i lli i
Rob Andrewswww.saproltd.com
Business owner for four yearsI was pretty sure when I came that I was
going to sign up to the SuccessTrack
Platinum Plus Programme, having
previously seen JJ in action on a web
video. The weekend quickly convinced me
that I was making a great decision and one
that will positively transform my business
in months and year to come. This is a must
for any business owner, who wants to go to
the next level. It has been worth 100,000
to me in increased business.
Iain PullingerThe PPM Doctor Limited
Business owner for three months
At the start of the course, I had limited
marketing experience and knowledge
of how to go about promoting my new
business. Through the practical work
sessions, I have greatly increased my
confi dence and knowledge in developing
a marketing strategy for the launch
and growth of my company. I found the
weekend very stimulating and I have
a long list of ideas, techniques and
approaches for accelerating my success.
Peter Clarewww.peterclare.com
Business owner for 25 years
Thank-you for the most enjoyable and
informative of weekends. Having signed
up for the weekend I had doubts as to
whether I was doing the right thing. Now I
know I was right in attending and business
people with similar doubts should have
no reservation in booking. I believe the
weekend will enable me to make a further
13,000 profi t this year. Thanks again.
Frances ToltonSecond Sight Development & Training
It changed my thinking about the way I approached my business
from treating it like a hobby to treating it like a business.
Ive got a new business plan, Ive got a whole new way of looking
at my product and indeed, I get the opportunity several times a
year to be in the company of like-minded people who have an
entrepreneurial and business-like mind-set.
I would have no hesitation at all in recommending NABO as the
place every businessperson should come.
I would have no hesitation at all inrecommending NABO as the place everybusinessperson should come
Not coming from a
marketingbackground I wondered ifI would be able to keep upand understand all themarketing jargon. My fearswere unfounded. The two-dayworkshop was a joy.
Jane Thompson
This has dramatically changed my business...
I think I can conservatively estimate that justtoday alone will save me maybe 25,000 off my costs
this year, apart from the fact my profi ts will probably go
up as well... mind-blowing. This is certainly the best
day of my business life, hand on heart.
Paul BondCheap Print House Ltd
Two days whichhave given me
numerous high-worthstrategies and principalsthat are totally applicableto my business.
Martin Lawsonwww.swiftgardenrooms.
com
I estimate that it willsave me around
3,000 in marketing costsover the next two monthsand increase my profi t byat least 15,000 over thenext 12 months.
Dave Hompeswww.moody-cow.comAndrew Catlow
Tania
Houston
Ive really enjoyed
the input I havereceived from otherbusiness owners inhelping me to see whereI can improve myapproach andpromotional literature.I have found it invaluabletaking time out of mybusiness to work on mybusiness with bothexperiencedprofessionals leading theevents and the dynamic
group of other businessowners.
Shona Grinyerwww.creativehealth.co.uk
Vanessa
Cobb
These people have
all benefi ted from
NABOs expertise...
YOU could tooVisit www.nabo.biz
or call 0208 788 9064
Tim Bean
Anne
Laing
Julie
Camm
John
Greenshaw
Colin Mir
Tom
Nanon