Download - NACMG prezo
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NACMG UNLOCKING TRANSFORMATIONAL INNOVATION AUGMENTED REALITY FOR MARKETERS: FUTURE OF CONSUMER INTERACTIONSJohn C. Havens – EVP, Social MediaPorter Novelli
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The Outernet
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AR is the GPS…
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…for your virtual life.
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MedSpeak
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Augmented - The Big Picture
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Checking In To Products
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Visual Search
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Products Checking In To You
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Kraft / Anonymous Video Analytics (AVA)
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You Checking In To Yourself
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Activity Interference
33Source: Jon Froehlich, University of Washington
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Activity Interference
34Source: Jon Froehlich, University of Washington
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You Checking In To Others
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Virtual Advertising
Rights
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Hyper AR
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John C. Havens [email protected]@johnchavens