Expert Q&A: NAP ConsistencyMike Blumenthal & Mark Sullivan answer questions about call tracking and local SEO
[ W E B I N A R ]
Presenters[ W E B I N A R ]
Mike Blumenthal
GetFiveStars, Co-Founder
Mark Sullivan
CallRail, Director of Partnerships
Stat
3
2011 Founded
35,000 +Companies
U.S. &
Canada
User Centric
CallTracking&AnalyticsforDataDrivenMarketers
About CallRail[ W E B I N A R ]
Stat
4
2005 Local Search
Focus
2010Local U
blumenthals.com/blog
GetFiveStars
11yearsofprovidinginsights&toolstoLocalBusinesses
About Mike Blumenthal[ W E B I N A R ]
What to expect
Announcements
Introduction to Call Tracking & Local SEO challenges
Insights from Mike Blumenthal
Live Q & A with Mike & Mark
5
Upcoming Events
• July 28 - CallRail webinar w Acquisio
• Oct 21 - Local U Advanced in New Orleans
• Nov 8-11 - Inbound Conference by HubSpot in Boston
6
Reminders
Q & A: ask questions
Webinar replay
Tweet: @mblumenthal & @mpsulli
@GetFiveStars & @CallRail
7
First things first…
8
9
The reality of Local SEO KPIs
NAP + U
• What is your business Name?• What is your business’ Address?• What is your Phone number?• What’s your location’s URL or landing page?
10
Questions NAP
Your Business Information
• What is your business name?
• What is your business’ address?
• What is your phone number• What’s your website or store’s landing page?
• Name• Address• Phone• URL
11
Tracking Phone Numbers:
Used to track inbound phone calls to local businesses in order to see what’s working.
Inconsistent NAP?Using numbers in the wrong way
can lead to inconsistent business information & affect
rankings in local search.
The controversy
12
The Old (incorrect) Way
13
Bad, No Good, Don’t Do!
• Different phone numbers on different citations• Numbers representing business that can’t be ported• Different phone numbers on website for same location
14
The Main Line Tracking Number (correct) Way
15
How to track calls from Local SEO
• Use a Main Line Tracking phone number• Put the Main Line Tracking number on local directories and your website
• Make sure the number is portable• Use First Time Callers as a reporting metric
16
Questions
Call Tracking Local SEO Checklist
• Are you using 1 main line phone number on your local listings and website?
• Do you own or is your main line phone number portable?
• Are you regularly monitoring your citations for incorrect business information?
17
Mark’s Questions for Mike Blumenthal
18
Mark’s Questions for Mike
• Why do you think NAP Consistency is a ranking factor?
19
Mark’s Questions for Mike
• Have you used call tracking numbers before?
20
Mark’s Questions for Mike
• What is the key performance indicator (KPI) you think best represents Local SEO success?
21
Mark’s Questions for Mike
• What order of priority would you place the following when onboarding a new client/location?• Getting reviews• Cleaning up NAP• Getting backlinks• Optimizing on-site content
22
Mark’s Questions for Mike
• Can you describe how you would set up a multi-location client’s website in order to optimize for local search rankings?
23
Your Questions for Mike Blumenthal
24
Expert Q&A: NAP ConsistencyMike Blumenthal & Mark Sullivan answer questions about call tracking and local SEO
Thank you!
[ W E B I N A R ]