Download - NAP presents Europan 11 in Lithuania
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Presentation of our winning project at the contemporary art center in Vilnius (LT)…
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…by Egle Suminskaite – Thank you, Egle!
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Europan 11 – New town plan for the development of Selb
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Dornröschen – Reinitializing Selb or ‘Kissing awake the sleeping beauty’
.
Location
Selb / Germany
Team
Thomas Bernhardt (DE), Gilles-Benoit Trevetin (FR), Andras Baumer (DE)
Egle Suminskaite (LT), Meritxell Blanco-Diaz (ES) Joppe Kneppers (NL)
.
Europan 11 – Winner
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Europan meaned hard working at the office in Amsterdam…
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…and celebrating at one of the nice pubs around
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The development of the town of Selb is closely linked to the porcelain industry.
Over the course of the roughly 150 years in which this industry blossomed, this led
to a close dependence between urban development and porcelain production.
Selb – ‘The City of White Gold’ at the Fichtelgebirge in Bavaria
Amsterdam
Vilnius
Selb
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Selb – The ‘City of White Gold’ in Bavaria
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Selb – Industrial city in green environment (Fichtelgebirge)
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Everything in Selb is from (or about) PORCELAIN
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…almost everything - usual street live in Bavaria
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Porcelainindustry made the city prospering…
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… but also caused the actual crisis
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The sales crisis in the ceramics industry in the mid-1990s resulted in a
considerable fall in employment and at the same time led to high population
losses. The closure of the production plants has left large industrial wastelands in
the urban area. The reduction in population led to large levels of vacancies in the
town's rented housing stock.
Selb – ‘The raise and fall of ‘The City of White Gold’
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Europan 11 How to reinitialize the shrinking western part of the city?
PORCELAINFACTORY
CITY CENTER
CITY WEST
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Former town plan by Walter Gropius in 1968
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Radical plans for an expanding city
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Actual plans for a large scale shopping mall in the city center
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How do we work? With more respect, creativity and accuracy
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“Krisen sind Chancen.
Man muß ihnen nur den Geschmackder Katastrophe nehmen.”
Max Frisch
URBAN STRATEGY in 5 STEPS for ‘Kissing awake the sleeping beauty’
Be creative and think outside the box. The city of Selb has all opportunities for a
bright future. Rich history and tradition, beautiful landscapes, porcelain industry
that investigates in design and technical porcelain, up-coming markets in eastern
europe, vacant monumental industrial buildings, tourism, culture, art, sport, ...
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URBAN STRATEGY Step 1 – Activate the Porcelainfactory
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CULTUREART
Shopping mall Exhibition space
Museum
PORCELAIN
Offices
Ateliers
Lofts
Discothéque
Conference rooms
BUSINESSMusic hall
Restaurant
CafésClimbing hall
Porcelainfactory – Transformation into center for art, culture, leisure and trade
Car-Parking
FitnessclubTourist Information
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URBAN STRATEGY Step 2 – Inner city ring
NEW CITY CENTER
PORCELAINFACTORY
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Inner city ring – Solving traffic problems and re-defining city center
NEW CITY CENTRE
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URBAN STRATEGY Step 3 – Porcelainroute
PORCELAINFACTORY
OLD CITY CENTER
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Porcelainroute – Sightseeing route along excisting and new highlights of the city
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Porcelainroute – Connecting old city center and Porcelainfactory
PORCELAINFACTORY
OLD CITY CENTER
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URBAN STRATEGY Step 4 – Urban Acupuncture
CITY-PARK
HOTEL
PORCELAIN HOUSES
BRIDGE HOUSESRUSSIAN CAFE
COMMUNITY HOUSE
ORANGERY
ATELIERHOUSES
ELDERLY RESIDENCE
GATEHOUSE
FOREST
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Urban Acupuncture – Creating fotomoments along the Porcelainroute
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Urban Acupuncture – High quality local developments
PORCELAINFACTORY
CAR PARKING
SQUARE FOR EVENTS
HOTEL
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Urban Acupuncture – Improving quality of surrounding areas
PORCELAIN HOUSES
ATELIER HOUSES
COMMUNITY HOUSE
PLAYGROUND
BRIDGE HOUSE
ELDERLY RESIDENCE
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Urban Acupuncture – Stimulating private investments
ORANGERY
CITY HALL
MARKET
CHURCH
LOFTS
TOURISTCENTER
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PORCELAINFACTORY
URBAN STRATEGY Step 5 – Upgrading Marienplatz
SUPERMARKET
MARIENPLATZ
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Marienplatz – Connecting point between city center and Porcelain-Factory
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Marienplatz – Main part of the Porcelainroute
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Marienplatz – The new approach to the city center
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Selb Inc. – The city as a brand
Embracing the industrial tradition of Selb will form the basis for a long-term
revitalization of the city. Simultaneously the city will be able to sharpen its profile as
‘the place to be’ in the region by offering attractive new life- and work concepts
and room for individual development within established structures.
The porcelain-city of Selb will be elevated to a regional center for
art, trade, tourism and culture. Through this process Porcelain will continue to
play a key role!
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Urban Branding – Creating new ways of living to get more people into the city
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Urban Branding – Greetings from Selb Inc.
Inc.
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