Native advertising trendsTop native advertising trends in magazine media
Jesper LaursenCEO, Native Advertising Institute, Denmark
Native Adverting Trends in Magazine Media
Jesper LaursenCEO, Native Advertising Institute@jesperlaursen
Attitude towardsnative advertising
Sales and Services
Native Advertising Trends 2016: The News Media IndustryJesper Laursen and Martha Stone
October 2016
Facts About the Research
The Research
• Collaboration between FIPP and the Native Advertising Institute
• Second edition• Data collection June-August 2017• 207 respondents from 53 countries• Both editorial and commercial executives
• Report will publish next week
Attitude towardsnative advertising
Sales and Services
What percentage of native advertisingrevenues comes from print
What percentage of native advertisingrevenues comes from print
2016 = 32%
One thing that needs to change
Promo code:
FIPP35
Thank you!
jesper@native‐institute.com@jesperlaursen
www.nativeadvertisinginstitute.com