Download - NATO SM course Lesson 5
![Page 1: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/1.jpg)
Tools, Tips, Techniques
05 March 2014
for
NATO Social Media MOOC.
![Page 2: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/2.jpg)
The views expressed by David during the following presentation
DOES NOT IN ANY WAY
reflect the views of the:
United Kingdom,United Nations,
any National Governments,NATO (SFOR, KFOR, ISAF) etc
(the list is not exhaustive).
![Page 3: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/3.jpg)
Who am I?
Digital Storyteller
Blogger
Social Media Trainer
Digital Native
![Page 4: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/4.jpg)
So what's on the Menu for Today?
Why Social Media is VITAL to you.
Getting you comfortable to use Social Sharing software.
Introducing Digital Storytelling.
and wrapping into this why there is really no need to fear Social Media.
![Page 5: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/5.jpg)
The Value Exchange.
Transparency =
Believability =
Credibility
![Page 6: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/6.jpg)
Today's Value Exchange.
You get some Solid Tips
I get (hopefully) some more Followers/Viewers
![Page 7: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/7.jpg)
Today's Value Exchange.
![Page 8: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/8.jpg)
Ettiquette.
It’s all about SHARING.
when you repost (forward) something or RT something then credit
![Page 9: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/9.jpg)
Ettiquette.
in “normal” life you usually tell peole where the story, joke, information came from.
Right?
![Page 10: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/10.jpg)
Video
![Page 11: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/11.jpg)
Communication – Questions etc Today?
I will be monitoring #natoSMc.and the livestream feed.
![Page 12: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/12.jpg)
Communication.
I have been following you since the course started.
most of you don’t sound REAL.
Like you are tense, nervous, almost like to institutions you work for.
![Page 13: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/13.jpg)
Communication.
Be YOURSELF.
![Page 14: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/14.jpg)
A tip to not messing up on SM.
When using SM think like you are a Brand.
Brands and Products Influence in our modern world.
Whatever you think, so do you when you post on SM.
So think about bad brand awareness.
Think about your career or relationship going badly wrong.
![Page 15: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/15.jpg)
So why is SM VITAL?
Video, Images, Text, Audio, Links
![Page 16: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/16.jpg)
We can't cover all SM tools.
So as a starter pack it's
Twitter, Instagram, Tumblr,iPadio, Facebook
![Page 17: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/17.jpg)
But we will try and create a small network using SM apps that are free and readily available, not too complicated BUT effective.
![Page 18: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/18.jpg)
Twitter tips
I thought we would focus heavily on Twitter and “look” at supporting tools.
![Page 19: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/19.jpg)
Twitter tips
The avatar and back ground image.
Does this portray who you are/what you stand for?
Lose the “egg”
Having an egg as your avatar says you are either really lazy or you don’t take twitter seriously.
![Page 20: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/20.jpg)
Twitter tips
Make it personal by adding your face.
I always recommend that you post a picture of your face up as your avatar.
(unless you are a brand)
This makes people feel that they’re talking to a real person and really helps you to build relationships.
![Page 21: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/21.jpg)
Twitter tips
The biography (profile).
NEVER leave your profile blank.
Sell yourself in your profile.
You have 160 words to sell yourself in your twitter profile. Use it. This is your shop window, your chance to tell people what
you’re all about and give them a reason to follow you.
![Page 22: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/22.jpg)
Twitter tips
Link back to your blog or website
You have the chance to include a URL in your profile.
This is your chance to tell people more about yourself than the 160 characters in your profile.
Just make sure you use the opportunity as people who are interested in your profile will often want to learn more.
![Page 23: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/23.jpg)
Twitter tips
Tweet before you follow
Even though you’re talking to yourself, send out a tweet or two before you start following anyone.
People wondering whether or not to follow you back will often take a look at your profile, and if they see you’ve never tweeted
they will be very unmotivated to follow you.
![Page 24: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/24.jpg)
Twitter tips
Start as you mean to go on
The best way to grow your network and become a reliable source of information is to provide really high quality tweets from
the word go.
![Page 25: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/25.jpg)
Twitter tips
# Hashtaging.Why tag?
Great for searchMore people using tags than any other search tool
Some thoughts on over tagging
Link Shortening.
![Page 26: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/26.jpg)
Great app for Android, Windows Phone and iOS.
Image and Video creation on the move.
Excellent “One Stop Shop” for maintaining a simple, personal Social Media Network from a mobile Device.
![Page 27: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/27.jpg)
Instagram Image Publishing 1.
![Page 28: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/28.jpg)
Instagram Image Publishing 2.
![Page 29: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/29.jpg)
Instagram Image Publishing 3.
![Page 30: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/30.jpg)
Instagram Image Publishing 4.
![Page 31: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/31.jpg)
Instagram Image Publishing 6.
![Page 32: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/32.jpg)
Instagram Video Publishing .
15 secs of content recorded in “bursts”
![Page 34: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/34.jpg)
Simple Blogging
![Page 35: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/35.jpg)
![Page 36: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/36.jpg)
Podcasting Made Easy
![Page 37: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/37.jpg)
Podcasting Made Easy
![Page 38: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/38.jpg)
Podcasting Made Easy
![Page 39: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/39.jpg)
Podcasting Made Easy
![Page 40: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/40.jpg)
Lets build a Simple Social Network
![Page 41: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/41.jpg)
A Simple Social Network
![Page 42: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/42.jpg)
A Simple Social Network
So all thats needed as content creation tools are:
iPadio
![Page 43: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/43.jpg)
OPSEC ?
![Page 44: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/44.jpg)
Some Hard Facts to think about:
Transparency is the way ahead
You can not not influence
Insurgents use Information backed with HARD power
NATO uses HARD power supported by Information
Insurgents win EVERY time as they are culturally aware and they speak the way the audience understands.
![Page 45: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/45.jpg)
The “How to” Graphic?(click on the links)
Links to tutorials and other stuff will be posted on the Forum
![Page 46: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/46.jpg)
Any questions?
![Page 47: NATO SM course Lesson 5](https://reader036.vdocument.in/reader036/viewer/2022062512/5549951ab4c905b96a8b57b2/html5/thumbnails/47.jpg)
twitter.com/milsocial
Skype: dfbmbe
Facebook: MilitaryDigitalStorytelling
email: [email protected]
SMS: 00387 65 393341 (no calls please)
www.militarysocialmedia.eu