![Page 1: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/1.jpg)
Natural Colorants: Challenges and Opportunities
M. Monica Giusti
March 26-28, 2018. Itasca, Illinois
![Page 2: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/2.jpg)
Consumer Trends
WANT TO AVOID…
Synthetic ingredients Artificial colors
WANT TO SEE…
Natural Healthy Clean labels “super foods”
![Page 3: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/3.jpg)
Can we just remove them?
We eat with our eyes first… People judge quality by the appearance of
the product Consumers correlate color with (perceived)
flavor or other quality characteristics
![Page 4: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/4.jpg)
Why do we use colorants?
Up to 85% of consumer buying decisions are potentially influenced by color
Color has a major impact on flavor perception and flavor acceptance.
Effective color usage drives consumer trial and acceptance.
![Page 5: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/5.jpg)
Colors Added to Foods
Color has been added to foods since ancient times, and by cultures all over the world: (1500 BC) Egyptian wall paintings showed evidence of
color used in candy◦ Egyptians colored foods with saffron
(400 BC) Pliny the Elder spoke of artificial wine color Incas colored foods and fabrics with cochineal Mayans colored their food with annatto
![Page 6: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/6.jpg)
Food Colors History and Legislation
(1906) Pure Food, Drug Act made improper and dangerous use of color in foods unlawful◦ Established color certification process, listed acceptable
colors for food use.
(1938) Federal Food, Drugs and Cosmetic Act◦ Made color certification process mandatory.
(1960) The Color Additives Amendments to the FD&C Act ◦ Require dyes used in foods, drugs, and cosmetics to be
approved by FDA prior to their marketing
![Page 7: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/7.jpg)
Food colorant uses
Only colorants determined to be safe by the FDA can be used (listed in 21CFR73) Enhance & correct colors already present Provide color identity to colorless foods Account for color loss during storage
Food colorants should never be used to… Hide defects Deceive consumers
![Page 8: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/8.jpg)
Color Additives
According to the FDA, a color additive is
◦ “any dye, pigment or other substance made or obtained from a vegetable, animal, mineral or other source capable of coloring a food, drug or cosmetic or any part of the human body.”
![Page 9: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/9.jpg)
Classes of Food Colorants in USA
“Natural” colorants – Colors Exempt from Certification◦ Colors from natural sources◦ Plant, animal or minerals pigments◦ OR… Nature identical
Synthetic colorants – Certified Colorants◦ Chemically synthesized◦ EVERY batch must be FDA certified
![Page 10: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/10.jpg)
Synthetic Colorants Concerns
Synthetic colors have been scrutinized for their potentially negative side effects ◦ Allergies ◦ Hypersensitivity ◦ “The Southampton study”, UK – since 2007 Established a link between tested synthetic colorants
and hyperactivity in children (ADHD)
Regulatory changes in Europe, concerns all over the world.
![Page 11: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/11.jpg)
Regulatory Status: Europe
The European Food Safety Authority ◦ Warning labels / Restrictions
“consumption may have an adverse effect on activity and attention in children.”
Beetroot red, Annatto, Paprika
FDC Red 40, Yellow 6
![Page 12: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/12.jpg)
Warning in the US?
FDA created an expert panel to decide if warning labels were needed in foods containing synthetic dyes.
FDA decided in 2011 not to require warnings at this time, but recommended re-evaluation of the safety of all synthetic dyes.
![Page 13: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/13.jpg)
Demand for Natural Colorants is Growing
Demand of natural colorants has grown faster than the demand for synthetics◦ ~ 4% annual growth*
Several US companies are already transitioning from synthetic to natural colorants
* Decisions Databases 2014, http://www.decisiondatabases.com/ip/96-food-colors-market-research-report
![Page 14: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/14.jpg)
Nature is Colorful!!
Chemical Group Pigments Coloration Occurrence (examples)
Tetrapyrroles Chlorophylls Blue–green Broccoli, lettuce, spinach
Isoprenoid / Tetraprenoids
B-carotene Yellow-orange Carrots, melons, peaches
Lycopene Orange-red Tomatoes, watermelon
PolyphenolsAnthocyanins Orange-red-blue Berries, red apple, red radish
Flavonols White–cream Onions, coliflower
N-heterocyclic Betalains Purple/red-orange Beets, cactus pear
![Page 15: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/15.jpg)
Could we just use red to get red, and blue to get blue…???
Replicating the colors from nature is not an easy task!
![Page 16: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/16.jpg)
Could we just use red to get red, and blue to get blue…???
Replicating the colors from nature is not an easy task!
Pigments can interact with the matrix and change color
Pigments may not be stable under the processing or storage conditions
Colors are be affected by texture Only certain colorants can be used in foods
![Page 17: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/17.jpg)
Listed in the code of Federal Regulations 21CFR73◦ Approved compounds and extracts obtained from
natural sources
◦ Fruit and vegetable juice concentrates
◦ Approved synthetic compounds that are “nature identical”
Are commonly referred to as “natural” colors
Colors exempt from certification
![Page 18: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/18.jpg)
List of Colors Exempt from Certification
• Annatto extract• Dehydrated beets (beet
powder)• Canthaxanthin• Caramel• [beta]-Apo-8'-carotenal• [beta]-Carotene• Cochineal extract;
carmine• Sodium copper
chlorophyllin• Toasted partially defatted
cooked cottonseed flour
• Ferrous gluconate• Ferrous lactate• Grape color extract• Grape skin extract
(enocianina)• Fruit juice• Vegetable juice• Carrot oil• Paprika• Paprika oleoresin
• Mica-based pearlescent pigments
• Riboflavin• Saffron• Spirulina extract• Titanium dioxide• Tomato lycopene
extract; tomato lycopene concentrate
• Turmeric• Turmeric oleoresin
![Page 19: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/19.jpg)
• Annatto extract• Dehydrated beets (beet
powder)• Canthaxanthin• Caramel• [beta]-Apo-8'-carotenal• [beta]-Carotene• Cochineal extract;
carmine• Sodium copper
chlorophyllin• Toasted partially defatted
cooked cottonseed flour
• Ferrous gluconate• Ferrous lactate• Grape color extract• Grape skin extract
(enocianina)• Fruit juice• Vegetable juice• Carrot oil• Paprika• Paprika oleoresin
• Mica-based pearlescent pigments
• Riboflavin• Saffron• Spirulina extract• Titanium dioxide• Tomato lycopene
extract; tomato lycopene concentrate
• Turmeric• Turmeric oleoresin
List of Colors Exempt from Certification
![Page 20: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/20.jpg)
Chlorophyllide
α
N
4
32
1
N
δ
N8
7
N
β
6
5
γ
R
10 9
O
O O
Mg
H3CO2C
A B
CD
EΗΗΗ
Cu
Sodium copper chlorophyllin: • Water soluble!! • Mg2+ replaced with Cu2+
• Restricted use: < 0.2% for dry mix citrus based beverages.
Identity. (1) The color additive sodium copper chlorophyllin is a green to black powder prepared from chlorophyll by saponification and replacement of magnesium by copper. Chlorophyll is extracted from alfalfa (Medicago sativa ) using any one or a combination of the solvents acetone, ethanol, and hexane. (CFR 21 Part 73.125)
![Page 21: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/21.jpg)
• Annatto extract• Dehydrated beets
(beet powder)• Canthaxanthin• Caramel• [beta]-Apo-8'-carotenal• [beta]-Carotene• Cochineal extract;
carmine• Sodium copper
chlorophyllin• Toasted partially defatted
cooked cottonseed flour
• Ferrous gluconate• Ferrous lactate• Grape color extract• Grape skin extract
(enocianina)• Fruit juice. • Vegetable juice• Carrot oil• Paprika• Paprika oleoresin
• Mica-based pearlescent pigments
• Riboflavin• Saffron• Spirulina extract• Titanium dioxide• Tomato lycopene
extract; tomato lycopene concentrate
• Turmeric• Turmeric oleoresin
(a) Identity. (1) The color additive dehydrated beets is a dark red powder prepared by dehydrating sound, mature, good quality, edible beets. CFR 21, Part 73.40
Should be used according to GMPs.
List of Colors Exempt from Certification
![Page 22: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/22.jpg)
Betalains
• From yellow to purple-red• Water soluble• Limited distribution in
nature• Not very susceptible to pH• Change color with light,
heat, oxygen
![Page 23: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/23.jpg)
• Annatto extract• Dehydrated beets (beet
powder)• Canthaxanthin• Caramel• [beta]-Apo-8'-
carotenal• [beta]-Carotene• Cochineal extract;
carmine• Sodium copper
chlorophyllin• Toasted partially defatted
cooked cottonseed flour
• Ferrous gluconate• Ferrous lactate• Grape color extract• Grape skin extract
(enocianina)• Fruit juice • Vegetable juice• Carrot oil• Paprika• Paprika oleoresin
• Mica-based pearlescent pigments
• Riboflavin• Saffron• Spirulina extract• Titanium dioxide• Tomato lycopene
extract; tomato lycopene concentrate
• Turmeric• Turmeric oleoresin
Carotenoids or related pigments
List of Colors Exempt from Certification
![Page 24: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/24.jpg)
Carotenoids
• Colors range from yellow to orange to intense red
• Fat soluble• Beta carotene: precursor to
vitamin A
![Page 25: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/25.jpg)
Commercial Forms of Carotenoids
MANY!!!! Nature identical and from nature Physical properties◦ Liquid suspension in vegetable oil ◦ Semi-solid suspension 25% in hydrogenated
vegetable oil ◦ Beadlet-water dispersible ◦ Emulsion, beverage type
β-carotene suspensions and
beadlets
Annato
Canthaxanthinbeadlets
![Page 26: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/26.jpg)
• Annatto extract• Dehydrated beets (beet
powder)• Canthaxanthin• Caramel• [beta]-Apo-8'-carotenal• [beta]-Carotene• Cochineal extract;
carmine• Sodium copper
chlorophyllin• Toasted partially defatted
cooked cottonseed flour
• Ferrous gluconate• Ferrous lactate• Grape color extract• Grape skin extract
(enocianina)• Fruit juice• Vegetable juice• Carrot oil• Paprika• Paprika oleoresin
• Mica-based pearlescent pigments
• Riboflavin• Saffron• Spirulina extract• Titanium dioxide• Tomato lycopene
extract; tomato lycopene concentrate
• Turmeric• Turmeric oleoresin
Approved over the last decade
List of Colors Exempt from Certification
![Page 27: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/27.jpg)
Recently Approved
Mica-based pearlescent pigments◦ Platelets of potassium aluminum silicate (mica) with titanium
dioxide◦ Exhibit a pearlescent color effect from transmittance,
reflection and interference of light ◦ Restricted use in cereal, confectionary, spirits, alcohol.
Spirulina extract:◦ filtered aqueous extract from Arthrospira platensis, a
cyanobacteria. Phycocyanins are pigments present and can provide green to blue colors to confectionary products, according to GMP.
![Page 28: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/28.jpg)
• Annatto extract• Dehydrated beets (beet
powder)• Canthaxanthin• Caramel• [beta]-Apo-8'-carotenal• [beta]-Carotene• Cochineal extract;
carmine• Sodium copper
chlorophyllin• Toasted partially defatted
cooked cottonseed flour
• Ferrous gluconate• Ferrous lactate• Grape color extract• Grape skin extract
(enocianina)• Fruit juice• Vegetable juice• Carrot oil• Paprika• Paprika oleoresin
• Mica-based pearlescent pigments
• Riboflavin• Saffron• Spirulina extract• Titanium dioxide• Tomato lycopene
extract; tomato lycopene concentrate
• Turmeric• Turmeric oleoresin
Anthocyanins are approved as colorants in EU
List of Colors Exempt from Certification
![Page 29: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/29.jpg)
• Annatto extract• Dehydrated beets (beet
powder)• Canthaxanthin• Caramel• [beta]-Apo-8'-carotenal• [beta]-Carotene• Cochineal extract;
carmine• Sodium copper
chlorophyllin• Toasted partially defatted
cooked cottonseed flour
• Ferrous gluconate• Ferrous lactate• Grape color extract• Grape skin extract
(enocianina)• Fruit juice• Vegetable juice• Carrot oil• Paprika• Paprika oleoresin
• Mica-based pearlescent pigments
• Riboflavin• Saffron• Spirulina extract• Titanium dioxide• Tomato lycopene
extract; tomato lycopene concentrate
• Turmeric• Turmeric oleoresin
List of Colors Exempt from Certification
![Page 30: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/30.jpg)
Anthocyanin SourcesO
CH2OH
O
OH
HO O+
OH
3
Berries & most fruits:Simple pigments
Other Sources:Complex pigments
OH2C
OO
CH2
O
HO O+
OH
OO
HOH2C
35
O
O
O
HO OH
O
O
![Page 31: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/31.jpg)
Fruit & Vegetable Juice Concentrates
Pigments expressed and concentrated using: ◦ Water as solvent◦ Physical means of extraction / concentration◦ Processes / aids already approved for juice
manufacture Source must be edible NOT approved◦ Alcohol / other solvents◦ Use of resins that separate based on
chemical means / affinity
![Page 32: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/32.jpg)
Anthocyanin Colors
Chemical Structure Matrix composition◦ Enzymes or pro-oxidants◦ pH◦ Metals◦ Co-pigmentation◦ Bisulfite
Other stresses◦ Temperature◦ Light◦ Oxygen
O
HO O+
OH
OCH2
O
O
OH
O
O
CH2OH
OH
![Page 33: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/33.jpg)
pH 6.0 6.5 7.0 7.5 8.0
• Anthocyanin applications are typically in the red shades under acidic pH.
• Anthocyanin–rich materials express different colors in pH 6-8
Concentration: 90-100 mg Cy-3-glu eq/L
00 500 600 700nm
![Page 34: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/34.jpg)
• Annatto extract• Dehydrated beets (beet
powder)• Canthaxanthin• Caramel• [beta]-Apo-8'-carotenal• [beta]-Carotene• Cochineal extract;
carmine• Sodium copper
chlorophyllin• Toasted partially defatted
cooked cottonseed flour
• Ferrous gluconate• Ferrous lactate• Grape color extract• Grape skin extract
(enocianina)• Fruit juice• Vegetable juice• Carrot oil• Paprika• Paprika oleoresin
• Mica-based pearlescent pigments
• Riboflavin• Saffron• Spirulina extract• Titanium dioxide• Tomato lycopene
extract; tomato lycopene concentrate
• Turmeric• Turmeric oleoresin
List of Colors Exempt from Certification
![Page 35: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/35.jpg)
Caramel Colors
Produced from heat treatment of sugars ◦ Glucose, fructose, lactose, malt syrup, molasses, starch
hydrolysates◦ Salts, acids or alkalis can produce a variety of colors.
Many different applications:◦ Baking, desserts and confectionary◦ Sauces, soups and seasonings◦ Beverages◦ Snacks and cereals◦ Meats and poultry
![Page 36: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/36.jpg)
Other natural sources of colorants
Other natural sources:◦ Turmeric From tubers of a plant (“Curcuma longa”) Yellow to orange Curry pigments
◦ Cochineal / carmine Source: dried insects Colors range form orange to brick red Used in foods and many cosmetics!!!
![Page 37: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/37.jpg)
Annual Review of Food Scienceand Technology, Vol. 8:261-280 (2017)
![Page 38: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/38.jpg)
Transitioning to Colorants from Natural SourcesChallenges: Finding the “Right” color Compatibility with matrix Color and pigment stability Possible undesirable aromas / flavors
Opportunities: There are many options to consider, and more to be studies Consumer perception / increased demand Standardizing formulations!!! Added value: potential health benefits?
![Page 39: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/39.jpg)
Trends Towards Color from Naturals Sources
INNOVA Market Insights
BR 67%
MX 41%
RU 76%
CN 72%IN 60%
AU 43%
CA 35%
US 31%
Proportion of consumers that report to be very/extremely concerned about food colorings
![Page 40: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/40.jpg)
The C6-C3-C6 skeleton of flavonoid compounds
– C – C – C –Isoflavones
Isoflavones– Phytoestrogens
Areas of work
Analytical Horticultural Processing Bioavailability Health benefits Pro-anthocyanidins
– Protect the urinary tract
Anthocyanins– Natural colorants– Phytonutrients
Potent antioxidants Abundant in nature Antibacterial, anti-allergic,
antiviral and anti-inflammatory
Flavonoid Research
![Page 41: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/41.jpg)
Stabilization and color enhancement of anthocyanins
The anthocyanin chemical structure Horticultural factors Copigmentation Metal complexation Anthocyanin-protein interactions Pyranoanthocyanins Microencapsulation
![Page 42: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/42.jpg)
Anthocyanin Sources O
CH2OH
O
OH
HO O+
OH
3
Berries:Simple pigments Other Sources:
Complex pigments
OH2C
OO
CH2
O
HO O+
OH
OO
HOH2C
35
O
O
O
HO OH
O
O
![Page 43: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/43.jpg)
Horticultural Factors Affecting Phenolic Accumulation
Plant domestication can alter (reduce) anthocyanin and phenolic content
Cultivar selection and growing conditions can affect pigment composition
Insect infestation on blueberry induced phenolic accumulation and altered anthocyanin profile
![Page 44: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/44.jpg)
Anthocyanin color may be enhanced and stabilized by co-pigments
Anthocyanin Copigmentation
AnthocyaninSugar
Copigment
Intermolecular Copigmentation44
Bathochromic Shift
Hyperchromic Shift
Copigment
Anthocyanin
Anthocyanin + copigment
![Page 45: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/45.jpg)
Color stability of anthocyanins in the presence of ascorbic acid and copigmentation
Anthocyanins + Vitamin C
Day 10Day 0
1
2
3
(1)=cyanidin(2)=pyruvic acid(3) cyanidin-3-galactoside pyruvic acid adduct
PACN Formation
![Page 46: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/46.jpg)
Metal Chelation Affects Anthocyanin Color and Stability
Evaluate the effect of anthocyanin structure on color expression of chelate
Investigate stability of chelates
O+
HO
OH
OH
OH
OH
OH
OHO
OH
O–
O
OH
OH
AlAl3+
Feeling Blue???
![Page 47: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/47.jpg)
Anthocyanin Encapsulation in Cold-Setting Gel
Proved the feasibility of this encapsulation system for anthocyanins
Compared color retention due to varying anthocyanin chemical structures
Pectin-alginate gel
Collaboration with Kaletunc, FABE
![Page 48: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/48.jpg)
Anthocyanin Bioavailability and Bioactivity
Anthocyanin stability in the GIT◦ Starting from the oral cavity
Chemoprotective effects of anthocyanins on colon cancer
Biotrasnformations in saliva Impact of pH on absorption of
anthocyanins in the stomach Anthocyanin penetration in the skin
![Page 49: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/49.jpg)
Some Practical Considerations
Universal color solutions do not exist. Work with suppliers you trust◦ Colorant companies will work with you!◦ Solutions will be based on application and needs
Creating new products will be easier than color matching old formulations◦ Some changes in the process may be needed
Costs may increase, but customers may be willing to pay more
![Page 50: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/50.jpg)
JFS Feature Article(Nov 2017)
“Establishing Standards on Colors from Natural Sources”
Expert Scientific Committee provided guidelines to protect safety and consumer trust.
![Page 51: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/51.jpg)
Using colors from natural sources
YOU CAN AVOID…
Synthetic ingredients Synthetic colors
YOU WILL HAVE…
Ingredient from natural sources
Healthier ingredients Cleaner labels And perhaps “super
foods”
![Page 52: Natural Colorants: Challenges and Opportunities · Natural Colorants: Challenges and Opportunities M. Monica Giusti March 26-28, 2018. Itasca, Illinois](https://reader031.vdocument.in/reader031/viewer/2022020120/5b85aca77f8b9a317e8e94ca/html5/thumbnails/52.jpg)
Thank you!
Global Foods Forum