Natural or Nothing : why you should stop using chemical hair colours today
From the tree hugging folks at krya
We are going to spend the next few minutes sharing our research with you
krya : authentic ayurvedic skin and hair care
And tell you exactly why a synthetic colour is HORRIBLE for you
krya : authentic ayurvedic skin and hair care
And why you should choose the krya natural hair colour
instead
krya : authentic ayurvedic skin and hair care
The outer part of the hair which gives hair its gloss, shine and
smoothness is made up of layered cuticles
krya : authentic ayurvedic skin and hair care
Layered cuticles give hair gloss,
shine and smoothness
The cuticles are arranged like the scales of a fish . These overlapping scales protect the hair cortex, distribute protective oils through the hair
krya : authentic ayurvedic skin and hair care
Overlapping scale pattern
When the cuticles are in good heath, the hair is naturally strong, smooth, glossy and can grow to a longer length without breaking
krya : authentic ayurvedic skin and hair care
Natural gloss due to intact cuticle structure and presence of right
quantity of natural sebum
Keratin (the protein hair is made of) has a special bond called the di-sulphide bond which gives it its natural texture and strength
krya : authentic ayurvedic skin and hair care
krya : authentic ayurvedic skin and hair care
Keratin (the protein that makes up hair) is strong because of the
disulphide bond. This gives hair its strength and elasticity and allows you to plait it, braid it and style it without breaking it
krya : authentic ayurvedic skin and hair care
Healthy hair will not break if you pull it, brush it, twist it, comb it, tie it up, or wash it. That is because of the di-sulphide bond
Healthy hair is strong enough to withstand “hammer force”. This means that using a hammer with force on hair will not break it !
krya : authentic ayurvedic skin and hair care
Strong healthy hair is weakened by aggressive synthetic colours .
krya : authentic ayurvedic skin and hair care
The way a chemical colour deposits on hair itself causes damage
krya : authentic ayurvedic skin and hair care
To make a colour “permanent”, the synthetic colour has to be injected into the shaft of your hair.
krya : authentic ayurvedic skin and hair care
To enter the hair shaft, the chemical colour firsts forcibly lifts up the hair cuticle and keeps it there for the 30 – 45 minutes it takes to
complete the hair colouring process
krya : authentic ayurvedic skin and hair care
Ouch! Forceful pulling of cuticles to allow the chemical colour to enter hair shaft
After the colouring, the cuticle is allowed to go back to its normal state.
If you do this frequently, this severely damages the cuticle
krya : authentic ayurvedic skin and hair care
To get an even colour on your hair, your hair is first bleached and turned
white to give a chemical hair colour an even canvas to work on
krya : authentic ayurvedic skin and hair care
This forcible cuticle lifting + hair bleaching makes hair unhealthy, dry and straw like
krya : authentic ayurvedic skin and hair care
Repeated synthetic colouring leads to gaps in the cuticles of your
hair and fraying of the hair fibres like this
krya : authentic ayurvedic skin and hair care
Damaged frayed hair fibres
Cuticles and scales misaligned, standing in odd
positions
Hair centre shaft left unprotected because of
damaged cuticles
These gaps will make hair look dull, feel rough and break at the places where there is damage
krya : authentic ayurvedic skin and hair care
Hair literally hanging on by a thread – rough, unaligned, broken, coarse and weak
Persistent colouring makes hair unable to further absorb synthetic colour as the cuticle can no longer be lifted and set back properly
krya : authentic ayurvedic skin and hair care
As frequent hair colouring damages the cuticles, the hair is
no longer able to allow colour application
krya : authentic ayurvedic skin and hair care
At this stage, your salon stylist will tell you that your hair is too damaged for hair colour and tell you to go for deep conditioning / hair
spa / keratin treatment
krya : authentic ayurvedic skin and hair care
The use of plants to dye hair, skin and textiles is an ancientpractice
krya : authentic ayurvedic skin and hair care
Henna was commonly used in ancient Egypt to colour and
condition hair
krya : authentic ayurvedic skin and hair care
Ancient India used a wide variety of plant, mineral and animal based dyes to colour hair, skin and textiles
krya : authentic ayurvedic skin and hair care
krya : authentic ayurvedic skin and hair care
Neeli (Indigofera tinctoria) is an ayurvedic herb and a dye
giving plant recognised from atleast 1000 BC in India . It is
an anti fungal, and healing herb.
krya : authentic ayurvedic skin and hair care
Manjishta (Rubia cordifolia) is an ayurvedic herb and a dye
giving plant which was used to dye fabric & possibly hair as
early as 3000 BC . It is
complexion enhancing, pitta
reducing, and moisturises skin and hair.
krya : authentic ayurvedic skin and hair care
Henna (Lawsonia inermis) is an ayurvedic herb and a dye giving plant which has been used from ancient times to dye
skin and hair. It is pitta reducing, anti fungal and conditioning.
krya : authentic ayurvedic skin and hair care
Amla (Phyllanthus emblica) is an ayurvedic herb and a dye giving plant which has a long, rich and hoary history in India.
Amla is tridosha balancing, an elixir for health, and a
rasayana (rejuvenating & anti aging) for skin and hair.
krya : authentic ayurvedic skin and hair care
The krya natural hair colour is a combination of these
ancient, safe and powerful hair herbs .
Unlike synthetic colours, the krya natural hair colour forms a bond with the natural cysteine in the hair cuticle.
krya : authentic ayurvedic skin and hair care
Colour deposition on hair cuticle
krya : authentic ayurvedic skin and hair care
Quick colour deposition, quicker hair damage
Synthetic hair colours
Slow colour deposition, no hair damage
Synthetic colours act fast and damage hair. Natural colours are slower
and gentler on hair, and protect it .
krya : authentic ayurvedic skin and hair care
Synthetic colours are damaging on skin and scalp, often producing allergic reactions. The krya natural hair colour is safe to work with and
you can use your bare hands to apply colour on hair. .
krya : authentic ayurvedic skin and hair care
A natural colour gives you a rich, subtle colour with minute shade
variations on your hair.
The final shade depends upon how your hair works with the colour and
is very personal.
krya : authentic ayurvedic skin and hair care
Unlike synthetic hair dyes, the krya natural hair colour is made of hair
health restoring, renowned ayurvedic herbs.
krya : authentic ayurvedic skin and hair care
Transitioning to the krya natural hair colour - watchouts
krya : authentic ayurvedic skin and hair care
The krya natural hair colour needs to be used in a particular way.
Please follow our instructions for best results.
1.
krya : authentic ayurvedic skin and hair care
A natural colour takes a lot more time to transfer compared to a
synthetic hair colour. So slow down and enjoy the process.
2.
krya : authentic ayurvedic skin and hair care
A natural colour has a narrower colour palette. The colour you achieve will always be linked to your base colour.
3.
krya : authentic ayurvedic skin and hair care
If you have been using synthetic colours, excessively shampooing or not oiling your hair, it is likely your cuticular structure is damaged.
4.
krya : authentic ayurvedic skin and hair care
If your cuticular structure is damaged, you may need 2 – 3 applications of the krya hair colour to achieve the desired shade
4a.
krya : authentic ayurvedic skin and hair care
If your cuticular structure is damaged, please use the krya Damage
repair hair system to heal your hair along with the krya hair colour.
4b.
krya : authentic ayurvedic skin and hair care
“Love the subtle shade. Love how my hair feels after” – SD, Gurgaon
“Good things are worth waiting for. Thank you for this product “– PS, Chennai
“I am your customer for life. I love the Krya Natural Hair colour”–SS, Mumbai
“Greys, what greys? Three thumbs up! “–KG, Chennai
“I would dread colouring my hair with a synthetic colour because of the severe hairfall. The Krya natural hair colour gave me no hairfall at all!” – AA, Bangalore
“My mum suffered severe chemical reactions with synthetic dyes. Really thrilled to be using this safe product” - VP, Ahmedabad
About krya
krya is an independent, young Indian consumer products company founded on the
principles of environmental sustainability, and providing safe, toxin free and synthetics-free skin, hair and home care products. All our products are made using
organically grown or forest collected grains, lentils, herbs, fruits, vegetables and flowers and cold pressed, organic oils. Read more about us and our work here – www.krya.in