Download - Naturally Good Portfolio
PORTFOLIO
FRIDAY, 8th AUGUST
INDIVIDUAL
ART DIRECTION
Cherise HoelferSID: 13220273
Madison Wallace
THE CONCEPTThis advertising material was developed to target potential visitors of
Naturally Good Expo 2015. As Australia’s first trade only event, Naturally
Good is dedicated to support and fuel the $10.2 billion natural, organic
and healthy products marketplace. Naturally Good brings together all
sectors of the natural and organic products value chain for retailers,
distributers, manufacturers and suppliers. The expo provides resources
to expand businesses, gain a better understanding of market
opportunities and see the latest new products and trends. Therefore, to
position the advertisements to reflect this data, the designs remain
professional, simple and concise. As a business-to-business event, I
have met the demands of effective marketing formats and mediums to
suite the targeted attendees.
These marketing tools were created in connection with the current
branding, in effort to provide more effective material that could be of use
to
National Media. The original color palette of dark and light blue, orange
and white remains with an added splash of green to compliment the
visuals
with a fresher tone. I have assured brand flow and continuity throughout
the
5 pieces to mirror the natural, organic and health show concept. The
same
messaging, colors, fonts and images were used for this reason. The
advertising material covers 5 separate channels that I felt were
appropriate
for business-to-business, also taking into account factors of efficiency,
clients budget and overall appeal.
I have specifically chosen two visual elements that have flowed through
every piece, looking to give the brand a richer identity that potential
attendees will recognize. These include a forest image with the sunshine
beaming through the trees and a creative shape that showcases the 4
segments of the show.
EDM
Email is a effective, convenient and
personal medium to communicate with
Naturally Goods audience. Applying an
appealing color palette with the signature
branding, readers will be intrigue of what
is on offer. By clicking on any part of the
email, you will be re-directed to the
website, in additional to the eye-catching
call-to-action button.
ARE YOU GETTING YOUR SHARE?
www.naturallygood.com.au
FOOD & BEVERAGESBEAUTY & PERSONAL CAREHEALTH & NUTRITIONHOME & LIVING
REGISTER NOW AT
$10.2 BILLION & GROWING!
REGISTER
MAGAZINEFLYER
A full page advertisement will be
placed in trade magazines that align
with the natural, organic and health or
retail industry. These may include
the'Australian Organic' or 'Retail World'
NATURALLYGOOD
REGISTER NOW
& be apart of this
Natural & Organic Product EXPO
Visit:
naturallygood.com.au
HEALTH & NUTRITION
FOOD & BEVERAGES
HOME & LIVING
BEAUTY&PERSONAL CARE10.2 Billion Industry
FACEBOOK PAGE& LINKEDIN
POST
These pieces were designed to
develop a online presence and
provide potential attendees a
forum of communication with
Naturally Good.
SNAIL MAIL
The final advertising element is taking
a more creative and engaging
approach to promote the event. This
snail mail is to be sent out to the
appropriate trades, including Flannery's
or Swisse head offices as an direct
enticement and invitation to register.
HEAL
TH &
NUT
RITI
ON
FOOD &
BEVERAGES HOME &
LIVINGBUSINESS
SERVICES
BEAUTY &PERSONAL CARE
FRONT
INSIDE
BACK