Download - NCR Aloha - CRM Loyalsense 2015 Eng
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Loyalty Programs Management
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Loyalty Program Objective
Estrateca's Loyalty ProgramsFocus on understanding each customer in order
to develop segmented, interactive, valuable and profitable marketing strategies
to increase loyalty, recurrenceand average ticket
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Customer Segmentation
Estrateca's Loyalty Programs analyzes and keeps track of all customer’s information and purchases to understand:• Socio-demographic characteristics (profile info)• Frequency • Customer value / Customer type • Purchasing history• Promotions conversion• Loyalty drivers and status
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Marketing Tools Available
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Increasing Customer Recurrence
Estrateca's Loyalty Programs may grant:• Points in a digital wallet
• Differentiated by region / location / store• Differentiated by products / categories
• Combines loyalty and gift cards programs• Flexible and customizable rewards and bonus
programs (points, visits, items, day part, etc)• Promotional / informational campaigns
• Segmented and differentiated• Segmented promotions
• By expenditure• By customer value• By purchase pattern
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Communicating with your customer
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Estrateca's Loyalty Programs records the usage history for each customer:
• Basic profile information• Date of consumption• Favorite store / day part / products• Rewards accrued by expenditure• Available coupons / vouchers• Rewards redeemed• Customer rewards service level• Social media registration• Loyalty status
The Basis of Market Intelligence
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Estrateca's Loyalty Programs will interact with the customer:• Welcome email to the program• Notifications for points accrual or
redemption through email or Mobile App• Marketing campaigns• Customer satisfaction surveys• Marketing research surveys / profiling• Customized customer’s web
portal (responsive design for mobile devices)
• Web order taking for takeout or delivery
• Mobile app fully integrated
Loyalty Program Communication
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Loyalty Program Mobile App
Estrateca's Loyalty Programs is the main focus of the mobile app:
• Loyalty program registration at activating the mobile app
• Unique member number assignment or linking to a previously registered member
• Display member’s account statement and purchase history
• Display member’s coupons – vouchers• Allow transfer of balance between loyalty
members
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Customer Oriented Loyalty App
Estrateca's Loyalty Programs App focus on member interaction:
• Customer service, profiling and marketing intelligence surveys
• Notifications, promotions and actions based on beacons technology (proximity)
• Social media integration:• Rewards based on member’s social
media interaction• Push notifications• Geolocation (GPS)
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Mobile App integrated with NCR Aloha
Estrateca's Loyalty Programs App integrates to various services:
• Loyalty program member number linked to NCR Aloha
• Coupons and promotions redemption directly in NCR Aloha
• Order taking functionality linked to NCR Aloha
• Mobile payment functionality linked to Paypal and NCR Aloha
• Electronic invoicing (Ticket PDF conversion and mailing)
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Online Order Taking
Estrateca's Loyalty Programs includes web and mobile app order taking options:
• Favorite store selection• Take out or delivery order taking options• Online payment through PayPal, gift cards
or loyalty program benefits• Loyalty program integration as part of the
benefits• Mobile app capabilities
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Customer’s Program Experience
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Registrationand surveys
Increase recurrence and average ticket
Coupons & PromotionsSegmented / Differentiated
Customer Service and Tech Support
Estrateca
CampaignsNotifications
and Reminders
Keep It Simple for your Customers
EstratecaSupport
NCR AlohaSupport
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Loyalty CRM Platform
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CRM allows you to measure through your loyalty program: • Amount of accrued / redeemed points• Quantity of customers by store• Products redeemed by customer / segment• Customer profitability by awarded points• Return of promotional investment• Customer valuation• Increase of sales
Daily Operations Follow up
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Information Dashboards
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Information Dashboards
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Information Dashboards
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Information Dashboards
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Information Dashboards
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Fully Integrated with NCR Aloha
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Integration with NCR Aloha
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Integration Blue Print – One Brand Loyalty + Stored Value
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Integration Blue Print – MultibrandsLoyalty + Stored Value
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Integration Blue Print – Multibrands Stored Value (Global Gift Cards)
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Technological Infrastructure
Cloud hosted applications• Microsoft Azure, flexibility, scalability and redundant backups, 99.95%
connectivity SLA• Includes security screening routers, firewalls, message encryption protection,
patch management software, security and traffic segmentation• Data transmission between remote center sites via webservices with encrypted
key validation, code sharing and SSL certificate (global and/or site-specific)• Synchronization keys encrypted with MD5 (additionally requires username and
password by issuer)• Customer web session that includes its program rewards statement encrypted
in the database for each user
Specialized CRM system built specifically for loyalty program management• Several integration options to any point of sale (POS), electronic wallet and / or
ERP systems • Developed in three layers: Front End and Back End Database• Application developed in .NET, C #, HTML5 (tested for multiple
browsers)• SQL Database (SQL Azure)
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Comprehensive Advice
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estrateca’s primary purpose is to maximize a loyalty program’s profitability from
our customers by reducing the cost of implementation, leverage our expertise to reduce the learning curve, decrease the risk of failing to launch a successful
and attractive loyalty program, in addition to offering a vast compendium of strategies based on relationship marketing’s
best practices
Our Mission
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estrateca supports you in the design, implementation and operation of your loyalty program:
• Program strategy development• Promotional strategy integration• Definition of operational and technological resources• Design of the operating platform• Antifraud monitoring• Program implementation• Program training and deployment• Operation and monitoring• Customer Service for stores and customers• Measuring program’s ROI• Generation of new strategies and
lines of action
Comprehensive services adding value to your customer
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Our Clients
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Some of Our Clients
México · Puerto Rico · Guatemala · El Salvador
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JORGE GARCÍ[email protected]!+52.1.81.8024.1334!
EDUARDO PALACIOS [email protected]!+52.1.81.8259.9080!
estrateca.com+52.81.8335.5101!+52.81.2138.8181!
RICARDO [email protected]!+52.1.81.8010.4779!