Download - NEFLIN: Creating Digital Ads
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Agenda Images 101 Basic Tips Colors Fonts Creation Tools Images Creating Ads on your own: GIMP/PowerPoint & more
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Why visual?
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Posts with an image every 75-100 words
attracted on average 30 more shares than those
without.
Source: http://goo.gl/9thm5l
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Graphics leave a lasting
impression“Your mind only retains
about 20% of the written information it takes in, compared to the 80% it
retains from what you see and do, because visual
information is processed 60,000 times quicker
than written information.”
Source: http://goo.gl/9thm5l
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Types of Images
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jpgGood for photosCompressing can cause you to lose detail
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pngGood for photos * fine linesDoesn’t lose detailCan be transparent
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gifNot good for pictures line art, like logos, with solid areas of the same color.Can be transparent
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Gifs can be animated***use sparingly***
Image: http://goo.gl/bWLpSc
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Picture Sizing
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DimensionsPlugin: page ruler
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File Size The larger the file size: Increases Resolution Increases Load Time
“large high quality images should be kept between 100K and 60K.
Smaller images should be closer to 30K and lower.”
Source: https://goo.gl/M2aUI6
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Pixlr Edit Image Size Edit Image Compression
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Open Graph ImagesOpen graph images are the images that automatically appear when you share a link to a blog post on social media.Tags in this image are important: title, description, preview image, WordPress – Featured Image
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Creating images with words
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Keep It SimpleoWhite space is goodoFocus on the message
Image: https://goo.gl/kKiSCf
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Watch your background
Flower Arrangements
Flower Arrangements
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Use emotions
Late Night HoursFor Finals
Late Night HoursFor Finals
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ColorsoRed, Purple and
Pink promote sharingoGreen, Black, Blue and
Yellow all stop people from sharing
Image & Source: https://goo.gl/osH4bW
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Full Infographic: http://brandongaille.com/psychology-colors-marketing/
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considerationso Emotiono Designo Audienceo Readabili
ty
Can you read it? Do you want to?Can you read it? Do you want to?Can you read it? Do you want to?
Can you read it? Do you want to?
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Serif v sans serif
Ultimate Infographic: http://goo.gl/BGQi9
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Font sourcesDafont.comFont SquirrelFont SpringGoogle Fonts
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General Guidelines
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5 Golden Rules Pull me in and then be engaging Give me something Be relevant Keep it simple Be shareable
Source: http://goo.gl/Tlgmy4
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Creation tools
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Canva
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BeFunky
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PicMonkey
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PlaceIt
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Make your own lnfographicsVenngageInfo.gramPicktochart.com
image
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Before Thursday Try out one of the sites we discussed today, share images with me Download GIMP if possible: https://www.gimp.org/
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Review Questions about Part 1? What did you try?
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Finding images
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Free Stock Photos
Pixabay.comStock UpUnsplashFreeforCommercialUsePexelsMore
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Digital Ads: Considerations
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Create multiple ads for single events/resources.- Fresh Content- Different Audiences
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“The best online display creative relies on a single image, a provocative headline and brief copy.” Quote: LinkedIn Article https://goo.gl/XACxxw
Images: http://goo.gl/6glVoK; http://goo.gl/rTmYnmhttp://goo.gl/tim3be
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Make sure the ad
destination page is clear
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Include aCall to ActionLikeSubscribeCome inVisitDownloadWhat other words should we use?
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Creating Your Own Ads
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What size?
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Using PowerPoint1. Create Custom Size2. Add Background image3. Add Text & Additional
Graphics4. Compress5. Save as JPG
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Photoshop
Elements
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PhotoshopDiscounts @TechSoupTeachers/Students get a 60% discount
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Checklist to Success
Keep it CleanMessage should be
specificUse proper sizing
Stand OutCopy must entice &
explainClear Call to action
Target a specific audience
Checklist created from: http://goo.gl/2laoHv
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What is success?• Use Google Analytic “Campaigns” to measure
Use different referring URL to track clicks
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Additional tips/resources can you add? Facebook and Twitter (hootsuite) offer great feedback
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Additional Resources
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Creative Market
https://creativemarket.com/
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Continue Learning iab.com/ readwrite.com/ pammarketingnut.com/ intechnic.com/ socialmediatoday.com/ jeffalytics.com (table)