Transcript
Page 1: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

Brendon Kensel

Digital Innovation @Pepperdine Conference October 24, 2014

Page 2: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

And do you connect at the edge?

Page 3: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

Page 4: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

Page 5: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

Page 6: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

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@kenselandco

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@kenselandco

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Page 10: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

WiFi Beacon NFC

Technology Local Area Wireless

Technology

Bluetooth Low Energy

Near Field Communication

Requires App No Almost Always Almost Always

Range 1m to 100m <50m Up to 10cm

Example What store or department?

What department? What product?

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@kenselandco

– Demand for WiFi – Net neutrality

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Treat all data on the Internet equally

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@kenselandco

Page 21: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

Page 22: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

Page 23: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

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@kenselandco

Page 25: Network Driven Advertising – The Next Frontier in Mobile Marketing

@kenselandco

And do you connect at the edge?

Internet of Things

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@kenselandco


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