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Digital Neighbourhoods
Hugh FlouchNetworked Neighbourhoods
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Why Now?
Sense of powerlessness
Alienation from Alienation from local community
Concern over local issues
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Tecno revolution – tool ownership
In London:
• 63% of households have a PC or laptop
• 76% have access to internet in the home or outside.
(Source: OFCOM Nations & Regions Tracker, Q1 2009)(Source: OFCOM Nations & Regions Tracker, Q1 2009)
• 73% UK population use internet every day (ONS – Internet Access Household & Individuals, Aug 2009)
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Tecno revolution – easy connectivities
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“One of the few uncontentious tenets of economics is that people respond to
incentives. If you give them more a reason to do something, they will do more of it. And if you make it easier to do more of
something they are already inclined to do, something they are already inclined to do, they will also do more of it.”
Here Comes Everybody, Clay Shirky
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Social Netw
ork
Social Netw
ork
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Citizen Journalism
Citizen Journalism
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Blog-based
Blog
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Traditional forum
Traditional forum
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Read only
Read only
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Listings oriented
Listings oriented
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Multiples
Multiples
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aggregators
aggregators
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London’s Digital Neighbourhoods
• Community focussed sites - >100
• Resident Associations / Friends of groups – 1,320 (est)
• Multiples – 200 (est)
• Aggregators
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Reader/Member EngagementSite UK Rank
(11.23m)GlobalRank
TOS Links
Se1 4,885 116,119 1.9 4,406
Urban 75 8,710 69,044 1.7 739
East Dulwich Forum 11,520 229,851 5 56
Chiswick W4 16,028 324,404 3.3 83
Haringey Council 6,912 181,145 3.6 362
Ham & High 35,142 509,651 2.0 367
Haringey Independent 44,617 927,043 77
Crouch End & Hornsey Journal Unranked 2,540,764 1.3 94
Haringey Advertiser Unranked 10,838,273 1
Chiswick W4 16,028 324,404 3.3 83
Harringay Online 25,095 816, 930 4.9 44
(Source: alexa.com, 28/09/09)
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“Social Nets increasingly becoming an
‘authority’ traffic source”
“Government sites receive more traffic from Social Nets than News and Media”
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Positive Impacts
- the available - the available evidence
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Empowerment & EngagementEmpowerment & Engagement
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Community Cohesion
Netville & e-neighbours studies
Keith Hampton
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Satisfaction with Local Area
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Better Local Information
• improved relevance of local news• improved access to local services• better consumer information and advice• stronger involvement in community affairs• stronger involvement in community affairs• enhanced democratic participation• support for local production and training.
(Source: Digital Local, Ofcom, 2006)
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Wellbeing
Wellbeing is higher:• in areas where residents can influence decisions affecting their decisions affecting their neighbourhood
• amongst people who have regular contact with their neighbours.
(Source: Neighbourliness + Empowerment = Wellbeing, Young Foundation, 2007)
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Building Local Capacity
“The current global financial turmoil bolsters the case for government adoption of social networks as technology-budget cuts make tapping into societal resources, such as voluntary groups, philanthropists, associations and social network groups essential to complement weaker government action in some complement weaker government action in some critical areas…the most promising, and yet, most disruptive, communities are those created outside government”
(The Business Impact of Social Computing on Government, Gartner, October 2008)
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Hugh [email protected]@networkedneighbourhoods.com