Download - Networking With The New Media
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Networking with the New Networking with the New MediaMediaRelationship management with a twist
Peggy Hoffman, CAE
Chesapeake Conference
PRSA Maryland – October 6, 2009
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It’s Relationships …It’s Relationships …
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It’s rubbing shoulders … It’s rubbing shoulders … with a with a
twist twist
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Two thoughts …Two thoughts …Social media is a means to
an end, not the endIt’s not about a social
media strategy … its about fitting social media into your strategy
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Your Social Media Network
Build a strategic network from center out ...
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5 Tools to Explore5 Tools to Explore
LinkedIn – Professional ProfileTwitter – MicrobloggingDelicious – File Cabinet that
sharesGoogle Reader – RSS AggregatorSlideShare – Capturing & Sharing
PS … these are worth a look
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““Linking”InLinking”InCreate your profile – rich content,
strong photo, feeds (blog, Twitter, Slideshare)
Make it easy – download LinkedIn Widget
Search for colleagues & connectInvite your colleagues to join youJoin 2-7 strategic groups & engageBe active … daily invites,
introductions, Q&A, updates
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5 Actions to Take5 Actions to TakeGoogle yourselfLearn to listen:
◦ Google’s Blog Search http://blogsearch.google.com/
◦ Google Alerts http://www.google.com/alerts
◦ Social Mention http://www.socialmention.com/
◦ Technorati http://www.technorati.com/
◦ Twitter http://search.twitter.com/
Every day: 30 minutes to read, 30 minutes to scan, 30 minutes to write
Add you social media sites to email, website, biz card
Turn it all off frequently
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5 Actions to Take5 Actions to TakeGoogle yourselfLearn to listen:
◦ Google’s Blog Search http://blogsearch.google.com/
◦ Google Alerts http://www.google.com/alerts
◦ Social Mention http://www.socialmention.com/
◦ Technorati http://www.technorati.com/
◦ Twitter http://search.twitter.com/
Every day: 30 minutes to read, 30 minutes to scan, 30 minutes to write
Add your social media sites to email, website, biz card
Turn it all off frequently
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More resourcesMore resourcesGuy Kawaski’s Blog “10 Ways to Use
LinkedIn”PRSA Maryland Chapter on LinkedInPRSA Maryland Chapter Facebook Group@prsa_md on TwitterDummies.com LinkedIn Cheat SheetPeggy’s resource list at
http://delicious.com/pmariner/prsamd
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CONTACT MECONTACT ME
Or the more traditional mode:[email protected] 301-725-2508
@peggyhoffman
Peggy Hoffman
Peg Hoffman
Peg Hoffman