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New business model with a New business model with a
coldset/heatset Cortina Waterless Presscoldset/heatset Cortina Waterless Press
Presentation at World Publishing Expo 08/10/13Presentation at World Publishing Expo 08/10/13
””Innovations in PrintInnovations in Print””
Jan Andersson, MittMedia Print AB, SwedenJan Andersson, MittMedia Print AB, Sweden
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Who Who we we areare……..
� Owned by MittMedia, a media Company in
the middle part of Sweden.
� Founded 2006 when printing plants within
the MittMedia group were consolidated into
one company.
� Turnover: 30 million Euro
� Employees: 115
� 7 printing plants
Gävle
Hudiksvall
Falun
Örebro
Östersund
Sundsvall
Örnsköldsvik
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What our concern was back in 2009What our concern was back in 2009……..
� We had and have a long term commitment to provide printing capacity within the group (18
newspaper titles).
� Due to that fact we were (2009) in a need to exchange the press in Sundsvall due to color
possibilities, productivity and quality issues.
� Decreasing circulations for the newpapers in the group force us to increase our external sale to
maintain our profitability.
� The coldset market in Sweden is limited, has low margins due to overcapacity and will stay so
for the coming years.
� We concluded that we had to expand our market with the inclusion of heatset possibilities
along with coldset. So we ended up in a specification that would:
1. Meet demands from the newspaper titles printed in the plant, and
2. Enable our needs for new heatset market opportunities for us and for the group
� The only equipment that, in our opinion, at that time could meet this demands was a
coldset/heatset Cortina Waterless press
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� 2 Waterless towers 4/2 (cut off 560 mm, web width 1590 mm), 64 pages tabloid in collect
run.
� KF3 Folder (2:3:3)
� Contiweb Ecocool dryer (for one web, 32 pages tabloid)
� Automatic plate changing system
� Color & Cut-off register system, automatic web width adaption, glueing system, 2
stitchers, perforator device, quarter folder
KBA Cortina press Sundsvall, Sweden KBA Cortina press Sundsvall, Sweden (in production since april 2011)(in production since april 2011)
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Why Why we we believe it will be a success for believe it will be a success for usus……..
� We have in the past two years found out our strengths on the heatset market with a Cortina
press – tabloid format, lead times and low circulations is our key advantages
� We intend to set a new niche in the heatset market, we call it ”the new tabloid”, tabloid
products printed in heatset with longer lifetimes
� We are (in Sweden) ahead of potential competitors
� The heatset print quality in a Cortina press can not be achieved in a conventional coldset
press producing heatset (in our opinion!)
� We have full flexibility between coldset and heatset. We can due to this flexibility handle the
ongoing decline of circulation of newspapers smoothly
� We have very good environmental figures
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User StoriesUser Stories……..
MOVIE TO BE PUT IN
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ThanksThanks……..