NEW @ELUMENATED NATURALSTOPCHIC AND COLORANCE HAIR COLOR
GREY TO GORGEOUSAchieve more vibrant reds, rich browns, and brilliant blondes while covering grey without the need to add a natural shade.*
» High-Definition Color Results: integrated direct dye pigments (like that of Elumen) allows the fashion shade to shine through
» Superb Coverage: up to 100% grey coverage
» Reliability: perfectly pre-balanced shades offer predictable, consistant results
* N/NN shades can be added for difficult to cover grey.
KNOW
IT |
PRO
DUCT
@ELUMENATED TECHNOLOGYThis multi-layer color technology features oxidative dyes to cover grey, plus high-performing, high-shine direct dyes on the outer layer of the hair.
RV + N
Traditional Oxidative color @Elumenated Naturals
N V
VV
VV
RR
RR
R
USE
IT |
APP
LICA
TION
SHADE ASSORTMENTRadiant reds, rich browns and brilliant blondes —
perfectly pre-balanced to achieve shine and superb grey coverage.
MAKE IT GORGEOUS
» Topchic @Elumenated Naturals: Always use the Topchic Cream Developer Lotion 6 % or 9 %, according to the base shade level and percentage of white (Lotion 6 % when more than 50 % white, Lotion 9 % when less than 50 % white)
» Colorance @Elumenated Naturals: Always use the Colorance Cover Plus Developer Lotion
» Always measure Developer Lotion first and then add the color
TOPCHIC21 5 63
20min30min
4
1:1LOTI
ON
COLO
R
COLO
R
CARE PRODUCT
SHAMPOOAPPLY WITH P_CAT
WITHOUT HEAT
WITH HEATHAIR DRY APPLY WITH BRUSH
COLORANCE COVER PLUS2 3
30min4 51
2:1LOTI
ON
COLO
R
COLO
RSHAMPOOHAIR DRY APPLY
WITH BRUSH
FASHION
NATURAL
BLONDE
N@GB N@BP N@BK N@BS N@KK N@RV N@RR
9 9
8 8
7 7
6 6
5 5
Topchic Colorance
LEVEL
LEVEL
= Available in Topchic = Available in Colorance
USE
IT |
APP
LICA
TION
THE GOLDWELL COLOR BALANCING PRINCIPLE:
FOR A PROTECTIVE BALANCE OF MID-LENGTHS AND ENDS.
12
1STEP
Apply Topchic @Elumenated Naturals at regrowth.
Apply Colorance @Elumenated Naturals or Elumen to refresh mid-lengths and ends.
2STEP
ELUMEN
1:1AB@6 BM@6
6N@GBELUMEN
1:5NB@4 KK@all
6N@KKELUMEN
1:3NB@4 RV@all
6N@RVLEVEL 6
1
2
RE
SU
LT
1:5NA@2 RR@all
1 :25N@RR CLEAR
7N@RRELUMEN
5:1NB@5 GK@all
7N@BKELUMEN
1:2NB@5 SV@10
7N@BPLEVEL 7
1
2
RE
SU
LT
5:1GB@9 NA@8
1 :67N@BP CLEAR
9N@BP
1:3NA@8 CLEAR
ELUMEN or COLORANCE
1:38N@BS CLEAR
9N@BSLEVEL 9
1
2
RE
SU
LT
1
2
RE
SU
LT
ELUMENNB@4 YY@all
5N@BKELUMEN
AN@5
5N@BPELUMEN
1:1NB@4 RR@all
5N@RRLEVEL 5
2:1 100%
1
2
RE
SU
LT
ELUMENNA@8
8N@BS
3:1BG@7 CLEAR
1 :36N@GB CLEAR
8N@GB
1:1:10BK@6 RR@all CLEAR
1 :36N@KK CLEAR
8N@KKLEVEL 8
100%
ELUMEN or COLORANCEELUMEN or COLORANCE
ELUMEN or COLORANCE
ELUMEN or COLORANCE
TALK
ABO
UT IT
| C
ONSU
LT W
ITH
YOUR
CLI
ENT
GREY IS DIVERSE AND SO ARE YOUR CLIENTS
For further information please contact your Goldwell consultant. | goldwell.com
Goldwell is part of Kao Salon Division.
Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.
©20
15 K
ao U
SA, I
nc.
#3
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842
AS
- 03/
15
MAKE THE MOST OUT OF GREYFROM NATURAL COVERAGE TO EXCITING FASHION SHADES.
GIVE YOUR CLIENTS THE PERFECT LOOK.
YOUR MALE CLIENT’S: YOUR SERVICE RECOMMENDATION KEYWORDS:
» Blend the white areas » Fresh look, natural grey blending Grey Camouflage Service
» A low-maintenance disguise for regrowth.
» Buy back youth, no color treated look Pixelation Service
–––
GOLDWELL SERVICE CYCLE
–––
Perform every service according to the Goldwell Service Cycle to provide the ultimate
salon experience to your clients based on individual consultation, inspiring techniques and high performing professional products.
SERVICE CYCLE
CONSULTATION
PREPARATION
APPLICATION
MAINTENANCE
POST-CARE& STYLING
IN-SALON
AT H
OME
YOUR FEMALE CLIENT’S: YOUR SERVICE RECOMMENDATION KEYWORDS:
» Natural brown appearance without looking solid
» Natural tones, a wood grain effect Back To Natural Service
» Enhance and restore the beauty of her natural white/grey hair while reducing the yellow tone
» Soft reflections, luxurious shine Grey Beautifying Service
» Natural blonde with dimension and shine
» Natural cover, dimensional effects Dimensional Blonde Service
» Red coverage vibrancy, as well as warm and cool accents
» Spectacular vibrancy, gorgeous shine Fashion Red Service