Transcript
Page 1: New Marketing Summit: Collective Creativity and Gen Y: Using Web 2.0 to Enhance Internal Communications

Collective Creativity & Gen Y

Tim Youngtwitter.com/timyoung

Using Web2.0 to Enhance Internal Communications

Page 2: New Marketing Summit: Collective Creativity and Gen Y: Using Web 2.0 to Enhance Internal Communications

Organizational Structure ≠

Communication Structure

Page 3: New Marketing Summit: Collective Creativity and Gen Y: Using Web 2.0 to Enhance Internal Communications

asynchronous communication

Tokyo Subway

Page 4: New Marketing Summit: Collective Creativity and Gen Y: Using Web 2.0 to Enhance Internal Communications

Pinpoint the location of information

Page 5: New Marketing Summit: Collective Creativity and Gen Y: Using Web 2.0 to Enhance Internal Communications

silos are evil


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