Download - New Technology Presentation
Kris Nolt & Kyle Heiden
Mobile Technology
April 2010
What Is Mobile Technology in the Sport Industry?
Any way a mobile device (mobile phone, palm pilot, iTouch) is utilized for obtaining sport media information.
Examples: Mobile Web
E-MailiPhone ApplicationsVerizon V Cast
Text Messaging
History of Mobile Web
1998 Analog Cell Phone Data 1999 Wi-Fi 2001 3G Network 2009 4G Network
Mobile Web Overview and Uses
Accessing web pages with a mobile device through wireless data exchanges
Basis for all “data” applications on mobile phones
Uses in Sport Field: Allows application to work, Check and Edit Web Pages
StrengthsView web pages on the moveAllows applications to work
WeaknessesWeak signal areas
OpportunitiesIncreasing Internet Speed
ThreatsObtaining a Virus through
data transfers
Mobile E-Mail Overview and Uses
StrengthsAllows professionals to be flexible while maintaining effective communication
WeaknessesSpeed depends on the service
area
OpportunitiesImprove speed and features
ThreatsViruses attached to emails
Viewing and sending E-mails through data transfers on the move.
Allows professionals to work outside the office
Uses in Sport Field: Flexible, convenient way to communicate in and out of the organization, alert fans through e-newsletters.
Iphone Apps Overview and UsesStrengths
Condensed informationSimultaneous application
WeaknessesWeak signals cause loss of
data
OpportunitiesImproved video quality and
internet quality
ThreatsVERY EXPENSIVE
Interactive modules available on Apple’s iPhone
Allows fans to obtain information, entertain themselves in a user friendly format
Uses in Sport Field: Display scores, news, statistics, transactions, videos and provide users with entertaining games in a portable device.
Verizon V Cast Overview and UsesStrengths
Exciting, interactive toolSatisfies many needs
WeaknessBuffering
OpportunitiesFuture contracts with other
leagues
ThreatsOther phone companies
develop similar technology
Multimedia program available on Verizon phones. Includes live TV, VOD, Highlights, etc.
Allows fans to do everything they could access on a laptop
Uses in Sport Field: Important tool that allows users to obtain many different forms of media information
Text Messaging Overview and Uses
StrengthsUsed by many peopleRelatively inexpensive
WeaknessMessages get lost in network
clutter
OpportunitiesSomewhat limited
ThreatsViruses
An SMS message containing text information sent to mobile phones
Provides information in clear concise form
Uses in Sport Field: Allows professionals to communicate quickly and efficiently, keeps fans alert on breaking news regarding their favorite teams