Download - Newsletter of the future
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Newsletter of the Future
Elevate Your Message. Live Your Life.
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Integrated eMessaging Solutions
Email Approach Circa 20th & 21st Century:
ISN’T IT TIME TO STOP FORMATTING ?????
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Integrated eMessaging Solutions
Current Challenges
• Too many emails• Too much pressure to sell• Same look & feel• Too much time:– Cutting & pasting– Formatting– Scheduling & discussing
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Integrated eMessaging Solutions
What We’re Not Doing
• Testing• Being Creative• Triggered Campaigns• Being Strategic• Using What We’ve Got• Reallocating Time for All of the
Above!
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Integrated eMessaging Solutions
New Method for 2014:
• CIA Method:– Consolidate– Integrate– Automate
(Tracking is inherent in the name!)
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Time Out for Theory
Stop Pushing Buttons. Push the Right Buttons.
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Integrated eMessaging Solutions
Tripod Principles of Modern Marketing
• Multi-channel• Multi-touchpoint• User-centric
Requires:• Time• Creativity• Subject-Matter Expertise
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Integrated eMessaging Solutions
Integration & Automation
-Private social-Public social media channels (Pinterest, Fb, Twitter…)-Publication sites-Other databases-PR databases-Blogs
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Newsletter of the Future
Needed Elements
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Integrated eMessaging Solutions
Element #1: Preference Centers
• Language Preferences• Sending Time Preferences• Time Zone Preferences• Zip Code Location• Screen/Device-
Independence
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Integrated eMessaging Solutions
Element #1: Preference Centers
• Moving into using individual-level specific data for targeting & automated delivery
• Using multiple source systems for content
• Using established tagging systems across content
• User-dictated preference levels & selections
• No staff involvement in production, distribution or delivery
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Integrated eMessaging Solutions
Element #1: Preference Centers Utilizing Taxonomies (Tagging)
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Integrated eMessaging Solutions
Element #2: Responsive Design
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Integrated eMessaging Solutions
Element #3: Hyper-Personalization
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Integrated eMessaging Solutions
Element #4: Educational Sales
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Integrated eMessaging Solutions
Element #5: Integrated Systems (CMS)
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Integrated eMessaging Solutions
Element #6: Transactional Platform
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Integrated eMessaging Solutions
Element #6: Transactional Platform• Different network send structure• Email newsletters dynamically
compiled for each individual at time of send based on preferences, smarty tags, etc.
• Can’t preview as a test• Fully automated and scheduled
based on user’s input
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Newsletter of Today
Put it in Action. Show me the Money.
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Integrated eMessaging Solutions
Member 1
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Integrated eMessaging Solutions
Member 1
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Integrated eMessaging Solutions
Member 2
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Integrated eMessaging Solutions
Member 2
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Integrated eMessaging Solutions
Responsive
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Integrated eMessaging Solutions
Responsive
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Integrated eMessaging Solutions
Email Analytics
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Integrated eMessaging Solutions
Summary:
21st Century: • Multi-channel• Multi-touchpoint• User-centric
CIA Method:• Consolidate• Integration • Automation